Alterego Marketing
Lulofsstraat 55 – unit 30,
Den Haag, 2521 AL,
Netherlands
Den Haag, 2521 AL,
Netherlands
31 70 338 9440
Professional Services
Alterego Marketing Technographics
Alterego Marketing Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Alterego Marketing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Alterego Marketing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Alterego Marketing has purchased the following applications: Exact Online for ERP Financial in 2019, Pendo Adopt for Digital Adoption in 2022, Microsoft 365 for Collaboration in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Alterego Marketing is running and its propensity to invest more and deepen its relationship with Exact Software , Stripe , Pendo.io or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Alterego Marketing revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alterego Marketing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Alterego Marketing Tech Stack and Enterprise Applications
Alterego Marketing ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Exact Software | Legacy | Exact Online | ERP Financial | ERP | n/a | 2019 | 2019 |
In 2019, Alterego Marketing implemented Exact Online, adopting a cloud-based ERP Financial solution to centralize accounting and billing for the ten-person Netherlands professional services firm. Exact Online serves as the primary ERP Financial application for the company, providing a single system of record for bookkeeping and client invoicing.
Configuration centered on standard financial modules typical of ERP Financial systems, including the general ledger, accounts receivable, accounts payable, invoicing, and bank reconciliation, with VAT compliance workflows aligned to Dutch requirements. Automation and setup were scaled to a small finance footprint, emphasizing recurring invoicing and automated bookkeeping entries to reduce manual transaction handling.
Exact Online is surfaced on the company website, enabling web-directed billing workflows and visibility of invoicing processes for client engagements, while operational responsibility remains within the finance function of the Netherlands-based firm. Governance was implemented with centralized administrative control and role-based access to financial modules to maintain a single controlled accounting environment.
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Payment Processing | ERP |
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2022 | 2022 |
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Alterego Marketing HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pendo.io | Legacy | Pendo Adopt | Digital Adoption | HCM | n/a | 2022 | 2022 |
In 2022, Alterego Marketing deployed Pendo Adopt on its website to enable Digital Adoption across its customer-facing pages. Alterego Marketing is a Netherlands based professional services firm with about 10 employees, and the implementation is explicitly scoped to their public website rather than internal enterprise applications.
The Pendo Adopt deployment centers on in-product guidance and adoption instrumentation, using Pendo Adopt to author walkthroughs, contextual tooltips, and onboarding sequences on site. Configuration focuses on guide creation, user segmentation and event-based tracking typical for Digital Adoption platforms, with the Pendo Adopt script embedded in page templates to capture visitor behavior and trigger targeted guides.
Operational coverage is the website content and marketing touchpoints, where content authors and site administrators manage guide lifecycle and versioning through Pendo Adopt’s guide management interface. Governance emphasizes web-level control of guide publishing and segmentation rules to align content with marketing and client engagement workflows, while integrations with other systems are not specified in the supplied context.
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Alterego Marketing Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Alterego Marketing implemented Microsoft 365 as its Collaboration platform. The Netherlands based professional services firm of about 10 employees is using Microsoft 365 on their website and has provisioned the suite for core company communications and content publishing.
The deployment centers on Microsoft 365 capabilities such as Exchange Online for business email, OneDrive for Business for user file synchronization, SharePoint Online for team sites and document management, and Microsoft Teams for synchronous collaboration. Configuration is proportionate to a small company, with tenant level administration, basic security policies, and mailbox and site provisioning to support client project work and external communications.
Operational coverage spans corporate functions including client facing teams, content publishing workflows tied to the company website, and internal administration, with identity and access managed through the Microsoft 365 tenant and Azure Active Directory services. Governance appears focused on simple role based access and site structure to separate client engagements and marketing content, reflecting a lightweight SaaS centric Collaboration footprint.
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Online Meeting Scheduling | Collaboration |
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2022 | 2022 |
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Alterego Marketing eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2021 | 2021 |
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Alterego Marketing CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2022 | 2022 |
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Customer Data Platform | CRM |
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2022 | 2022 |
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Customer Engagement, Customer Loyalty | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Alterego Marketing IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Alterego Marketing
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Alterego Marketing Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Alterego Marketing IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Alterego Marketing digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Alterego Marketing Technographics
Alterego Marketing is a Professional Services organization based in Netherlands,
with around 10 employees and annual revenues of $1.0 million.
Alterego Marketing operates a diverse technology stack with applications such as
Exact Online, Pendo Adopt and Microsoft 365,
covering areas like ERP Financial, Digital Adoption and Collaboration.
Alterego Marketing has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Exact Software, Pendo.io and Microsoft.
Alterego Marketing recently adopted applications including
Stripe Payments in 2022, Pendo Adopt in 2022 and Calendly in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Alterego Marketing’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Alterego Marketing’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Alterego Marketing technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.