Alton Towers
Link House, 25 West Street, Poole,
Dorset, BH15 1LD,
United Kingdom
Dorset, BH15 1LD,
United Kingdom
44 12 0266-6900
Media
Alton Towers Technographics
Alton Towers Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Alton Towers and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 Alton Towers employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Alton Towers has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2021, LivePerson Conversational Cloud for Chatbots and Conversational AI in 2021, Microsoft 365 for Collaboration in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Alton Towers is running and its propensity to invest more and deepen its relationship with Oracle , LivePerson , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Alton Towers revenues, which have grown to $1.60 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alton Towers intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Alton Towers Tech Stack and Enterprise Applications
Alton Towers ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2021 | 2021 |
In 2021, Alton Towers operated Oracle NetSuite ERP for Accounts Payable within the ERP Financial category. The engagement covered Accounts Payable operations for the Alton Towers site as part of Merlin Entertainments, running from April 2021 to November 2021 and centered on invoice processing controls and stakeholder reporting.
The operational configuration emphasized strict 3-way match controls using Invoice, Purchase Order, and Goods Receipt verification to validate supplier invoices. Staff manually logged all invoices and credit notes into DocuPeak and Oracle NetSuite ERP within agreed internal deadlines, and bespoke NetSuite reporting was configured to expose transactional details required by finance stakeholders.
Operational scope included day to day AP case management, resolution of matching queries via direct stakeholder email communication to avoid payment delays, and the creation of new NetSuite reports to shorten stakeholder reporting cycles. Training and knowledge transfer were conducted through hands on sessions and system demonstrations, promoting consistent use of the configured workflows and report views.
Governance focused on reinforcing invoice validation workflows through the documented 3-way match process and establishing regular reporting cadences in Oracle NetSuite ERP. The activity explicitly delivered smoother and more efficient communication and higher working standards, and ensured that more detailed reports could be provided to stakeholders within a shorter period of time.
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Alton Towers AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Alton Towers deployed LivePerson Conversational Cloud on its public website. Alton Towers implemented LivePerson Conversational Cloud as a Chatbots and Conversational AI solution to support customer service and guest engagement, embedding web messaging to provide self-service pathways and real-time conversational support for visitors.
The implementation uses the cloud-hosted LivePerson Conversational Cloud platform to deliver a web-embedded chat experience, leveraging conversational AI capabilities such as intent recognition, message orchestration and human-agent handoff that are typical of the Chatbots and Conversational AI category. Operational scope centers on digital channels and customer service functions handling guest interactions on the site, with the platform positioned to manage real-time conversations and escalate to live agents when needed.
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Alton Towers Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Alton Towers implemented Microsoft 365 to consolidate Collaboration tooling across the organization. The rollout was positioned to serve corporate functions, marketing, guest operations and site support across the United Kingdom, covering the company’s roughly 2,500 employees.
The Microsoft 365 deployment included Exchange Online for email, SharePoint Online for intranet and document libraries, OneDrive for Business for user file sync, Microsoft Teams for persistent chat and meetings, and the Office desktop and web applications for productivity. Configuration work emphasized mailbox configuration, SharePoint site architecture, Teams tenant segmentation, and OneDrive provisioning to support document collaboration and real time teamwork.
Alton Towers uses Microsoft 365 on their website, with public web assets referencing Microsoft 365 services. That public presence indicates integration points between the external web presence and the Microsoft 365 tenant, which can surface for content delivery or authentication related workflows.
Operational governance for the Collaboration deployment was structured around Microsoft 365 tenant administration, including Azure Active Directory based identity and access controls, information governance policies for content lifecycle, and role based administration to separate corporate IT and site level operational responsibilities. The implementation established a centralized Collaboration architecture using Microsoft 365 to support communications, document management and team collaboration across the business.
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Survey and Questionnaire | Collaboration |
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2019 | 2019 |
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Alton Towers Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2021 | 2021 |
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Alton Towers eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2016 | 2016 |
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Alton Towers CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Alton Towers TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Alton Towers PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Alton Towers IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Alton Towers Physical Security
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Video Security Cameras | Physical Security |
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2008 | 2008 |
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IT Decision Makers and Key Stakeholders at Alton Towers
| First Name | Last Name | Title | Function | Department | Phone | |
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Group Marketing Director | Director | Marketing | |
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Guest Excellence Manager | Manager | Finance | |
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Global Head of Guest Excellence | Director | Finance | |
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Chief Technology Officer | CXO | IT | |
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Apps Being Evaluated by Alton Towers Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Alton Towers IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Alton Towers digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Alton Towers Technographics
Alton Towers is a Media organization based in United Kingdom,
with around 2500 employees and annual revenues of $1.60 billion.
Alton Towers operates a diverse technology stack with applications such as
Oracle NetSuite ERP, LivePerson Conversational Cloud and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Alton Towers has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, LivePerson and Microsoft.
Alton Towers recently adopted applications including
Zendesk Support Ticketing System in 2023, Oracle NetSuite ERP in 2021 and LivePerson Conversational Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Alton Towers’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Alton Towers’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Alton Towers technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.