Mumbai, 400059,
India
Amar Chitra Katha Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Amar Chitra Katha and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Amar Chitra Katha employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Amar Chitra Katha has purchased the following applications: Cashfree Payments for Payment Processing in 2024, Engati Platform for Chatbots and Conversational AI in 2023, Slack Connect for Collaboration in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Amar Chitra Katha is running and its propensity to invest more and deepen its relationship with Cashfree Payments , Engati , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Amar Chitra Katha revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Amar Chitra Katha intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cashfree Payments | Legacy | Cashfree Payments | Payment Processing | ERP Financial Management | n/a | 2024 | 2024 |
In 2024, Amar Chitra Katha implemented Cashfree Payments on its website to handle online transactions, deploying a Payment Processing capability for its e-commerce channel. The deployment is focused on the public web storefront and integrates payment flows directly into the publisher's digital sales experience.
The Cashfree Payments integration surfaces standard payment processing modules, including client-side checkout integration, API-driven payment authorization and capture, webhook event delivery for transaction state changes, and settlement notification streams for reconciliation. Configuration work emphasized hosted and API components to manage tokenized payment flows and server-side confirmation logic.
Integration points are centered on the website checkout and order management workflows, with payment status and events routed to finance and operations systems used by the e-commerce, finance, and customer service teams in India. Operational coverage is limited to online sales channels and the internal back-office functions required to reconcile and settle transactions.
Governance focused on establishing transaction lifecycle controls, reconciliation checkpoints, and webhook handling processes so finance owns settlement reconciliation and operations owns order fulfillment triggers. Cashfree Payments is instrumented to provide real-time transaction status to downstream order management and customer support workflows, aligning payment event handling with the publisher's operational processes.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Engati | Legacy | Engati Platform | Chatbots and Conversational AI | AI-Powered Application | n/a | 2023 | 2023 |
In 2023, Amar Chitra Katha deployed the Engati Platform on its website. The Engati Platform is used as a Chatbots and Conversational AI solution to automate customer engagement and to handle web-based inquiries for visitors to the Amar Chitra Katha site. The deployment is a web-embedded implementation that leverages conversational flows and intent recognition to surface content and route user queries across site navigation and content discovery pathways.
Configuration prioritized conversational design, FAQ automation, natural language intent mapping, and session handoff mechanisms for escalation to human agents, with operational ownership centered in the digital and customer support teams. Operational scope is the public website serving India, focused on customer service and marketing-led engagement use cases. Governance workstreams include content authoring, bot training cycles, and analytics review to refine intents and response flows while aligning conversational messaging with editorial content governance.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2024 | 2024 |
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Collaboration | Collaboration |
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2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2014 | 2014 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Single Sign-On (SSO) | IaaS |
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2021 | 2021 |
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