Amaranth FC
Manston Lane Crossgates,
Leeds, LS15 8AB,
United Kingdom
Leeds, LS15 8AB,
United Kingdom
44 75 9573-2156
Leisure and Hospitality
Amaranth FC Technographics
Amaranth FC Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Amaranth FC and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Amaranth FC employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Amaranth FC has purchased the following applications: Sage 50cloud Accounting (ex Peachtree) for ERP Financial in 2018, GumGum for Artificial Intelligence Marketing in 2021, Teamup Calendar for Online Meeting Scheduling in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Amaranth FC is running and its propensity to invest more and deepen its relationship with Sage , GoCardless , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Amaranth FC revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Amaranth FC intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Amaranth FC Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage 50cloud Accounting (ex Peachtree) | ERP Financial | ERP Financial Management | n/a | 2018 | 2018 |
In 2018, Amaranth FC integrated GoCardless with Sage 50cloud Accounting (ex Peachtree) to automate membership fee collection and bookkeeping. The implementation anchors the club's ERP Financial operations, handling seasonal membership revenue for a 200 employee, United Kingdom based leisure and hospitality organization that collects a £15 registration fee and £20 monthly subscriptions from May to September.
The deployment configures automated payment collection and automated receipt posting into Sage 50cloud Accounting. GoCardless centralizes Direct Debit collections and posts funds to Sage 50cloud Accounting where receipts are allocated against membership accounts, reducing manual reconciliation work. The solution supports accounts receivable workflows and recurring payment processing, and it has been used to create structured instalment plans to recover historical debts.
Integration scope covers the finance function and membership administration, with operational controls embedded in the registration workflow. New members must provide ID, submit a photo and authorise a Direct Debit mandate through GoCardless before the club registers them, which enforces payment gating at onboarding. The integrated flow moves cash collection out of manual handling and into automated bank posting and allocation in Sage 50cloud Accounting.
Governance and process change focused on tighter registration controls and automated reconciliation, shifting accounting ownership to an automated payment pipeline. Outcomes reported by the club include halving monthly accounting time from eight hours to four hours, reducing unpaid subscriptions from around £3000 to less than £100, and cutting historical debts by about 95 percent, which the club used to improve cash flow and reinvest in facilities and coaching.
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Subscription and Recurring Billing | ERP Financial Management |
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2018 | 2019 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Amaranth FC implemented GumGum on their website. The deployment positioned GumGum as the club's Artificial Intelligence Marketing application to support marketing and customer engagement on the corporate site.
Configuration emphasized contextual advertising and automated creative decisioning, capabilities typical of Artificial Intelligence Marketing platforms. Implementation used page level tag deployment and client side instrumentation to capture contextual signals and enable GumGum runtime decisioning, while embedded tracking supported audience analytics and campaign measurement on site pages.
Operational scope focused on the club's digital channels and the marketing function, with primary use cases around fan engagement and promotional content targeting. Governance centered on marketing controls for creative rules and measurement, with an iterative rollout across high traffic pages of Amaranth FC's website, maintaining GumGum as the named Artificial Intelligence Marketing solution for on site programmatic and contextual initiatives.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teamup Solutions | Legacy | Teamup Calendar | Online Meeting Scheduling | Collaboration | n/a | 2020 | 2020 |
In 2020, Amaranth FC deployed Teamup Calendar as a customer-facing scheduling layer. Teamup Calendar is embedded directly on the Amaranth FC website to deliver Online Meeting Scheduling capabilities for patrons and staff booking sessions and facility use.
The implementation uses core Teamup Calendar capabilities including shared calendars, availability and time slot management, public booking links and event pages, and native notification controls. Configuration focused on calendar segmentation for distinct use cases, supporting separate calendars for front of house bookings, events, coaching sessions, and facility reservations.
Deployment follows a cloud hosted SaaS model with the Teamup Calendar widget embedded on the site, exposing calendar feeds and booking pages to external users while maintaining centralized calendar administration for internal teams. Operational coverage includes customer facing scheduling on the website and internal scheduling coordination among operations, events, and coaching functions.
Governance is implemented through centralized admin controls and role based calendar sharing, with booking policies and access rules configured inside Teamup Calendar to standardize how different departments create and manage events. Rollout was oriented to align web booking flows with internal scheduling practices, with administrators maintaining calendar structure and user access.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Product Information Management | eCommerce |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Amaranth FC
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Amaranth FC Executives
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FAQ - APPS RUN THE WORLD Amaranth FC Technographics
Amaranth FC is a Leisure and Hospitality organization based in United Kingdom,
with around 200 employees and annual revenues of $20.0 million.
Amaranth FC operates a diverse technology stack with applications such as
Sage 50cloud Accounting (ex Peachtree), GumGum and Teamup Calendar,
covering areas like ERP Financial, Artificial Intelligence Marketing and Online Meeting Scheduling.
Amaranth FC has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, GumGum and Teamup Solutions.
Amaranth FC recently adopted applications including
GumGum in 2021, OpenX OpenAudience in 2021 and The Trade Desk in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Amaranth FC’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Amaranth FC’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Amaranth FC technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.