Ambar
Rua Manuel Pinto De Azevedo, 363,
Porto, 4100-321,
Portugal
Porto, 4100-321,
Portugal
351 226 151 400
Manufacturing
Ambar Technographics
Ambar Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ambar and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 36 Ambar employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ambar has purchased the following applications: Apple Pay for Payment Processing in 2021, Redicom Commerce Platform for eCommerce in 2011, Hotjar for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ambar is running and its propensity to invest more and deepen its relationship with Apple , Amazon Web Services (AWS) , Redicom or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ambar revenues, which have grown to $9.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ambar intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ambar Tech Stack and Enterprise Applications
Ambar ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021 Ambar implemented Apple Pay on its public website, establishing Apple Pay as a Payment Processing option in the online checkout flow for customers using Apple devices. The deployment targets web-based transactions on the company storefront and is identified as an ecommerce payment method within Ambar’s retail operations.
The implementation uses standard web payment APIs and Apple Pay merchant configuration to surface the Apple Pay payment sheet, manage card tokenization, and leverage device-level authentication for authorizations. Configuration work emphasized merchant domain validation, TLS endpoint alignment, and payment credential provisioning consistent with Payment Processing workflows.
Operationally the Apple Pay integration is scoped to the company website and directly impacts ecommerce order capture, customer checkout, and downstream finance reconciliation processes. Functional capabilities implemented include payment authorization handoff to the acquiring channel, tokenized payment capture, and client-side payment UI for Apple device users, with support expected across Safari and mobile browsers.
Governance and rollout were executed as a website-level payment configuration, with implementation responsibilities centered on the ecommerce and finance teams and technical execution on the web operations stack. Documentation and domain validation steps were included in the launch sequence to maintain payment security and operational readiness for online transactions.
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Payment Processing | ERP |
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2022 | 2022 |
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Ambar eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Redicom | Legacy | Redicom Commerce Platform | eCommerce | eCommerce | n/a | 2011 | 2011 |
In 2011 Ambar implemented Redicom Commerce Platform to power its online storefront, deploying the Redicom Commerce Platform as the core eCommerce application on its public website. The deployment targeted Ambar's direct-to-consumer and distributor sales flows on the company website hosted for Portugal, aligning product presentation, pricing, and customer account management under a single storefront.
Configuration centered on standard eCommerce functional modules, including product catalog management, SKU and pricing configuration, shopping cart and checkout orchestration, customer account and authentication, content management for product and brand pages, and an order management workflow for fulfillment processing. The Redicom Commerce Platform was configured to support promotional pricing and catalog segmentation relevant to Ambar's manufacturing product set, and to present product detail and SKU information consistently across the site.
Operationally the implementation ran on Ambar's website and covered sales, e-commerce operations, marketing, and fulfillment touchpoints within the company. The platform provides and was used with common integration points for payment processing, shipping logistics, and back office systems, enabling data exchange between the storefront and downstream operational systems where required.
Governance emphasis focused on centralized catalog control and publication workflows, standardized order handling procedures, and marketing content governance to align SKU-level merchandising with fulfillment processes. The narrative reflects an eCommerce-centric architecture implemented by Ambar using Redicom Commerce Platform, supporting product management, customer self-service, and order orchestration across the company website.
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eCommerce | eCommerce |
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2022 | 2022 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Shipping Management | eCommerce |
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2021 | 2021 |
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Ambar CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, Ambar implemented Hotjar on its public website. The deployment positions Hotjar as a Customer Experience application to capture behavioral analytics and on-page interaction data across the company website. Ambar uses this implementation to centralize web-based user observation for small-company digital experience needs, aligning tooling with marketing and web operations.
Hotjar was configured to deliver core Customer Experience capabilities including session recordings, heatmaps, conversion funnel observation, and on-site feedback widgets and surveys. The implementation scope centers on website instrumentation and event capture, with outputs consumed by the marketing and web teams for UX analysis and content tuning. Ambar Hotjar Customer Experience deployment emphasizes lightweight analytics and qualitative feedback workflows to inform site content and engagement decisions.
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2018 | 2018 |
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Ambar IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Ambar CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Ambar
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Ambar Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Ambar IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Ambar digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Ambar Technographics
Ambar is a Manufacturing organization based in Portugal,
with around 36 employees and annual revenues of $9.0 million.
Ambar operates a diverse technology stack with applications such as
Apple Pay, Redicom Commerce Platform and Hotjar,
covering areas like Payment Processing, eCommerce and Customer Experience.
Ambar has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Apple, Redicom and Contentsquare.
Ambar recently adopted applications including
Amazon Pay in 2022, Shopify in 2022 and Cloudflare CDN in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Ambar’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Ambar’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Ambar technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.