American Airlines UK
Waterside Haa3 Harmondsworth,
West Drayton, UB7 0GB,
United Kingdom
West Drayton, UB7 0GB,
United Kingdom
44 84 3420-2457
Transportation
American Airlines UK Technographics
American Airlines UK Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by American Airlines UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 850 American Airlines UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that American Airlines UK has purchased the following applications: SAP Concur Expense for Expense Management in 2018, SAP SuccessFactors Employee Central for Core HR in 2018, Sojern for Guest Management in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems American Airlines UK is running and its propensity to invest more and deepen its relationship with SAP , Qualtrics , Sojern or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing American Airlines UK revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for American Airlines UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
American Airlines UK Tech Stack and Enterprise Applications
American Airlines UK ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Expense | Expense Management | ERP | n/a | 2018 | 2018 |
In 2018, American Airlines UK deployed SAP Concur Expense in the Expense Management category as part of American Airlines' enterprise-wide rollout of SAP Concur solutions. The deployment emphasized mobile-first expense workflows, enabling the workforce to complete travel and expense documentation with a photograph of the receipt captured via the mobile app, and positioned SAP Concur Expense alongside the airline's broader HR and platform investments.
The implementation was delivered alongside SAP SuccessFactors and leveraged SAP BTP and SAP Mobile Services to provide secure mobile access to on-premise and cloud-based data sources and to surface HR best practices to team members. Functional capabilities implemented included mobile receipt capture, automated expense reporting, centralized expense submission, and alignment of expense workflows with HR and payroll data flows to streamline administrative processing.
Operational scope extended into HR and team-member service center workflows, reflecting a coordinated approach to expense and HR operations across the enterprise. The rollout is documented as part of a set of connected service improvements that reduced HR-related payroll errors to zero, enabled faster HR interactions, and supports future plans to extend expense and HR services to additional parts of the enterprise.
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American Airlines UK HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Employee Central | Core HR | HCM | n/a | 2018 | 2018 |
In 2018, American Airlines UK deployed SAP SuccessFactors Employee Central as its Core HR solution. The implementation provided global access to consistent, accurate, and trusted team member data and enabled autonomous local decision making without reliance on paper calculations or outside verification.
The deployment centered on SAP SuccessFactors Employee Central core HR capabilities and extended functionality for recruiting, compensation, shift planning, benefits, and real time workforce analytics. Recruiting workflows were reconfigured so job applications can be completed in 10 minutes instead of 45 minutes, and payroll related controls were strengthened, reducing HR payroll errors to zero.
The architecture uses SAP Business Technology Platform to make HR best practices instantly available to 130,000 team members worldwide, and integrates SAP Mobile Services to support low code mobile app development with secure access to on premise and cloud data sources. The solution integrates with SAP Concur for travel and expense capture and with Experience Management from SAP and Qualtrics for team member surveys, while the team member service center leveraged real time analytics to handle 131,000 interactions in a single year.
Governance and rollout followed a phased, extendable approach, with enterprise wide rollout of SAP Concur completed and plans over the next two years to widen services that connect workforce managers to other parts of the enterprise and extend solutions running on SAP BTP. HR teams were enabled to build and iterate mobile apps without writing code, shifting operational workflows toward self service and analytics driven decision making.
Reported outcomes include trusted HR data and greater team member confidence in HR activities, autonomous local decision making by global staff, elimination of HR payroll errors, accelerated recruiting throughput, and faster resolution by the team member service center. SAP SuccessFactors Employee Central will continue to be extended to deliver deeper team member insight and broader HR services.
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Employee Experience | HCM |
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2018 | 2018 |
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Onboarding | HCM |
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2018 | 2018 |
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Recruiting, Applicant Tracking System | HCM |
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2018 | 2018 |
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American Airlines UK ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sojern | Legacy | Sojern | Guest Management | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015, American Airlines UK implemented Sojern. American Airlines UK deployed Sojern as a Guest Management solution on its public website to capture traveler intent signals and manage guest experiences across search, booking entry, and pre-booking engagement.
The Sojern implementation concentrated on behavioral signal capture, audience segmentation, and campaign activation, using Sojern Guest Management capabilities to classify visitors by travel intent and engagement stage. Configuration emphasized web-based data collection, audience build rules, and rule-driven activation workflows for onsite personalization and external audience exports.
Integration was realized through site-level instrumentation of the American Airlines UK website, enabling real-time audience generation for digital marketing channels. Operational coverage was scoped to the United Kingdom site and supported business functions in marketing and digital customer experience.
Governance was organized under in-house digital marketing and web operations, with centralized management of audience definitions and activation rules to maintain consistent targeting across site pages. The narrative documents structural implementation details for Sojern as a Guest Management application rather than specific measured outcomes.
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Travel Management | ERP Services and Operations |
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2018 | 2018 |
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American Airlines UK CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Analytics | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Tag Management | CRM |
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2016 | 2016 |
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American Airlines UK ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2014 | 2014 |
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Application Performance Management | ITSM |
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2017 | 2017 |
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American Airlines UK IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at American Airlines UK
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Senior IT Manager EMEA & Asia PAC | Manager | IT | |
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HR Manager | Manager | HR | |
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Project Manager HR | Manager | HR | |
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IT Field Services Manager - Europe | Manager | Operations | |
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Apps Being Evaluated by American Airlines UK Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from American Airlines UK IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the American Airlines UK digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD American Airlines UK Technographics
American Airlines UK is a Transportation organization based in United Kingdom,
with around 850 employees and annual revenues of $100.0 million.
American Airlines UK operates a diverse technology stack with applications such as
SAP Concur Expense, SAP SuccessFactors Employee Central and Sojern,
covering areas like Expense Management, Core HR and Guest Management.
American Airlines UK has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Sojern.
American Airlines UK recently adopted applications including
Quantum Metric Continuous Product Design in 2021, Qualtrics CustomerXM in 2021 and Adobe Experience Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of American Airlines UK’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates American Airlines UK’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete American Airlines UK technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.