AI Buyer Insights:

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

American Cupcake Tech Stack and Enterprise Applications

Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2021 2021
Collaboration Collaboration 2013 2013
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Ecwid Legacy Ecwid eCommerce eCommerce n/a 2013 2013
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
GoDaddy Legacy GoDaddy Mad Mimi Marketing Automation CRM n/a 2021 2021
In 2021 American Cupcake implemented GoDaddy Mad Mimi as its Marketing Automation solution on its public website. The deployment uses GoDaddy Mad Mimi to centralize customer email capture and outbound newsletter workflows, aligning a small team around a single hosted marketing automation account. GoDaddy Mad Mimi is configured to manage subscriber lists, create branded email templates, and run scheduled campaigns and basic autoresponder sequences typical of email marketing workflows. Configuration work focused on embedded web signup forms, template branding, and list segmentation using signup field data to support targeted newsletter sends. Integration is limited to the company website, with embedded signup forms and subscription tracking feeding subscriber data into GoDaddy Mad Mimi. Operational ownership is centralized to the companys marketing function, with account level administration and list governance processes covering consent capture and unsubscribe handling for direct to consumer communications.
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2013 2013

IT Decision Makers and Key Stakeholders at American Cupcake

First Name Last Name Title Function Department Email Phone
No data found

Apps Being Evaluated by American Cupcake Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from American Cupcake IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the American Cupcake digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD American Cupcake Technographics
American Cupcake is a Consumer Packaged Goods organization based in United States, with around 10 employees and annual revenues of $1.0 million.
American Cupcake operates a diverse technology stack with applications such as Microsoft 365, Ecwid and GoDaddy Mad Mimi, covering areas like Collaboration, eCommerce and Marketing Automation.
American Cupcake has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, Ecwid and GoDaddy.
American Cupcake recently adopted applications including Microsoft 365 in 2021, GoDaddy Mad Mimi in 2021 and GoDaddy Webmail in 2013, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of American Cupcake’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates American Cupcake’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete American Cupcake technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.