San Rafael, CA, 94901-8304,
United States
American Cupcake Technographics
American Cupcake Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by American Cupcake and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 American Cupcake employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that American Cupcake has purchased the following applications: Microsoft 365 for Collaboration in 2021, Ecwid for eCommerce in 2013, GoDaddy Mad Mimi for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems American Cupcake is running and its propensity to invest more and deepen its relationship with Microsoft , GoDaddy , Ecwid or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing American Cupcake revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for American Cupcake intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
American Cupcake Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
|
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|
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Collaboration | Collaboration |
|
2013 | 2013 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Mad Mimi | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021 American Cupcake implemented GoDaddy Mad Mimi as its Marketing Automation solution on its public website. The deployment uses GoDaddy Mad Mimi to centralize customer email capture and outbound newsletter workflows, aligning a small team around a single hosted marketing automation account.
GoDaddy Mad Mimi is configured to manage subscriber lists, create branded email templates, and run scheduled campaigns and basic autoresponder sequences typical of email marketing workflows. Configuration work focused on embedded web signup forms, template branding, and list segmentation using signup field data to support targeted newsletter sends.
Integration is limited to the company website, with embedded signup forms and subscription tracking feeding subscriber data into GoDaddy Mad Mimi. Operational ownership is centralized to the companys marketing function, with account level administration and list governance processes covering consent capture and unsubscribe handling for direct to consumer communications.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at American Cupcake
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by American Cupcake Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||