American Furniture Warehouse
8820 American Way,
Englewood, 80112, CO,
United States
Englewood, 80112, CO,
United States
1 303-799-9044
Manufacturing
American Furniture Warehouse Technographics
American Furniture Warehouse Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by American Furniture Warehouse and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4312 American Furniture Warehouse employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that American Furniture Warehouse has purchased the following applications: Oracle Cloud HCM for Core HR in 2024, LendPro for Loan Management in 2024, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems American Furniture Warehouse is running and its propensity to invest more and deepen its relationship with Oracle , Lendpro , STORIS or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing American Furniture Warehouse revenues, which have grown to $858.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for American Furniture Warehouse intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
American Furniture Warehouse Data, Technology Stack, and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud HCM | Core HR | HCM | n/a | 2024 | 2025 |
In 2024, American Furniture Warehouse implemented Oracle Cloud HCM to centralize Core HR processes across its retail, warehouse, delivery, and corporate workforce. Oracle Cloud HCM is deployed as a suite that includes Oracle Fusion Cloud HCM, Oracle Workforce Scheduling, Oracle Time and Labor, and Oracle Payroll to hire, train, schedule, and pay a heterogeneous employee population.
The implementation configures workforce management and payroll modules to support commissioned retail associates, delivery drivers with pay by delivery, and hourly warehouse staff with variable demand schedules. Oracle Workforce Scheduling provides rule enforcement and shift autonomy based on current HR and talent data, while Oracle Time and Labor and Oracle Payroll are configured to capture time, apply labor rules, and execute a weekly payroll cycle that accommodates the companys unique pay structure.
American Furniture Warehouse uses the Oracle Cloud HCM interface and mobile access to extend self service capabilities for deskless employees, including onboarding, training, shift swapping, absence reporting, pay slip access, internal communications, and surveys. Prior to this deployment the company imported time keeping data into payroll from disconnected scheduling and HR processes, and the Oracle implementation unifies those flows to remove manual transfer points.
Governance and operational assurance include engagement with Oracle Customer Success Services to create a regression testing strategy, intended to validate that existing extensions and integrations continue to function as the Oracle Cloud HCM environment evolves. Rebecca Galbraith, Director of Human Resources at American Furniture Warehouse, said the ability of Oracle to unify the entire process, handle our unique pay structure, and simplify our weekly payroll cycle has been very beneficial.
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Recruiting | HCM |
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2024 | 2025 |
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Recruiting, Applicant Tracking System | HCM |
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2017 | 2017 |
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Task Management | HCM |
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2024 | 2024 |
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Time and Attendance | HCM |
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2024 | 2025 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Lendpro | Legacy | LendPro | Loan Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, American Furniture Warehouse implemented LendPro as a Loan Management solution. The deployment focused on retail finance and embedded lending to enable point of sale and online financing across credit tiers in the United States.
LendPro was integrated directly into American Furniture Warehouse sales processes to provide multi lender point of sale and online financing, using LendPro's multi lender waterfall routing and reporting capabilities highlighted in vendor announcements. Functional capabilities implemented center on credit decision routing, multi lender orchestration and centralized loan reporting consistent with Loan Management workflows.
Operational scope covered retail sales, eCommerce checkout flows and finance operations, centralizing credit routing and reporting within merchant finance processes. Vendor communications report a lift in credit sales after launch, aligning the implementation with objectives for increased financed transactions.
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Retail Management | ERP Services and Operations |
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2010 | 2010 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, American Furniture Warehouse deployed Salesforce Chat (formerly Salesforce Live Agent) on its public website. Salesforce Chat is implemented as the conversational layer within the Chatbots and Conversational AI category to support live, agent-assisted web conversations for customers.
The deployment centers on a web-embedded chat widget that funnels sessions to a centralized agent console, enabling real-time text conversations and session handoffs. Functional capabilities aligned with the implementation include visitor pre-chat capture, presence-based routing to available agents, chat transcripts for case continuity, and canned responses to standardize agent replies. These capabilities align with Chatbots and Conversational AI workflows such as session orchestration, queuing, and conversational state management.
Operational coverage is the afw.com e-commerce and customer support touchpoints, where the chat interface is surfaced across product pages and support flows. The implementation impacts customer service and online sales support teams, providing a synchronous channel alongside existing asynchronous contact methods. Deployment architecture is web-embedded and agent-forward, relying on cloud-hosted conversation routing and agent consoles within the Salesforce environment.
Governance emphasizes chat handling workflows, escalation rules, and transcript retention policies to maintain service consistency and compliance. This narrative captures the system architecture, functional modules, and operational scope for American Furniture Warehouse using Salesforce Chat in 2020 under the Chatbots and Conversational AI category.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2016 | 2016 |
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eCommerce | eCommerce |
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2024 | 2024 |
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Product Review Management | eCommerce |
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2019 | 2019 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transportation Management | SCM |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2012 | 2012 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2012 | 2012 |
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IT Decision Makers and Key Stakeholders at American Furniture Warehouse
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by American Furniture Warehouse Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD American Furniture Warehouse Technographics
American Furniture Warehouse is a Manufacturing organization based in United States,
with around 4312 employees and annual revenues of $858.0 million.
American Furniture Warehouse operates a diverse technology stack with applications such as
Oracle Cloud HCM, LendPro and Salesforce Chat (formerly Salesforce Live Agent),
covering areas like Core HR, Loan Management and Chatbots and Conversational AI.
American Furniture Warehouse has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Lendpro and Salesforce.
American Furniture Warehouse recently adopted applications including
Oracle Cloud HCM in 2024, Oracle Cloud HCM Recruiting in 2024 and Oracle Cloud HCM Task management in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of American Furniture Warehouse’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates American Furniture Warehouse’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete American Furniture Warehouse technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.