American Giant
161 Natoma St,
San Francisco, 94105, CA,
United States
San Francisco, 94105, CA,
United States
1 415-529-2429
Retail
American Giant Technographics
American Giant Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by American Giant and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 American Giant employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that American Giant has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2010, Google Workspace (Formerly Google G-Suite) for Collaboration in 2012, Shopify for eCommerce in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems American Giant is running and its propensity to invest more and deepen its relationship with Oracle , PayPal , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing American Giant revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for American Giant intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
American Giant Tech Stack and Enterprise Applications
American Giant ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2010 | 2010 |
In 2010, American Giant implemented Oracle NetSuite ERP to centralize ERP Financial operations for its retail finance and accounting functions. The deployment used Oracle NetSuite ERP as a cloud SaaS instance, configured for a single-company tenant environment to support the finance department of a small retail organization, with role based access controls and centralized chart of accounts governance to standardize transaction recording.
Configuration focused on core ERP Financial modules, including general ledger, accounts payable, accounts receivable, billing and cash management, fixed asset accounting and financial reporting. The implementation standardized month end close workflows, approval routing for payables and receivables, and scheduled financial statement generation to streamline accounting operations, while maintaining controls and auditability appropriate for a 20 person retail business.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2019 | 2019 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2021 | 2021 |
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American Giant Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012 American Giant implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The adoption provisioned cloud-hosted Gmail, Calendar, Drive and Docs for a 20 person retail organization based in the United States, supporting product, marketing and operations workflows across the company.
The Google Workspace (Formerly Google G-Suite) tenancy is managed through the Google Admin console for domain and user provisioning, applying role based account assignments appropriate for a small enterprise SaaS deployment. Configuration centers on email routing for the company domain, shared Drive folders and collaborative document workflows, with calendar scheduling used for cross functional coordination, and the company references Google Workspace usage on their website.
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American Giant eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Shopify | Legacy | Shopify | eCommerce | eCommerce | n/a | 2019 | 2019 |
In 2019, American Giant implemented Shopify as its eCommerce platform on its website. The deployment leverages Shopify as a cloud hosted SaaS storefront to manage online merchandising, the product catalog, pricing, and the customer checkout experience, aligning core retail operations with the eCommerce category.
Core functional modules implemented include storefront content management, catalog and SKU management, shopping cart and checkout, payment capture, and order management consistent with typical eCommerce platform capabilities. Operational coverage centers on online retail operations, merchandising, customer service, and fulfillment workflows, with Shopify serving as the system of record for web orders and inventory visibility. Governance and process changes emphasized centralized control of storefront updates and streamlined staff workflows for product publishing and order processing through the Shopify admin interface.
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Product Review Management | eCommerce |
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2020 | 2020 |
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American Giant CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Loyalty | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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PR and Media Communication | CRM |
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2021 | 2021 |
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American Giant PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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American Giant IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at American Giant
| First Name | Last Name | Title | Function | Department | Phone | |
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Vice President, Sales & Marketing | VP | Marketing | |
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President & Founder | CXO | Finance | |
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Chief Financial Officer | CXO | Finance | |
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Apps Being Evaluated by American Giant Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from American Giant IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the American Giant digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD American Giant Technographics
American Giant is a Retail organization based in United States,
with around 20 employees and annual revenues of $2.0 million.
American Giant operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Google Workspace (Formerly Google G-Suite) and Shopify,
covering areas like ERP Financial, Collaboration and eCommerce.
American Giant has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Google and Shopify.
American Giant recently adopted applications including
Block Afterpay in 2021, GRIN Creator Management Platform in 2021 and PayPal Enterprise in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of American Giant’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates American Giant’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete American Giant technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.