Houston, 77055-6933, TX,
United States
American Home Buyer Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by American Home Buyer and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 American Home Buyer employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that American Home Buyer has purchased the following applications: Microsoft 365 for Collaboration in 2016, GlobiMail for Marketing Automation in 2021, GoDaddy for Application Hosting and Computing Services in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems American Home Buyer is running and its propensity to invest more and deepen its relationship with Microsoft , Globi Corporation , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing American Home Buyer revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for American Home Buyer intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Globi Corporation | Legacy | GlobiMail | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, American Home Buyer deployed GlobiMail on its website. The deployment uses the GlobiMail application within the Marketing Automation category to instrument on-site lead capture, email campaign delivery, and automated nurture sequences tied to web form interactions. Implementation was web-embedded on the corporate site and configured to manage subscriber lists, template-driven email sends, and rule-based workflows for follow up and engagement, aligning system behavior with the companys marketing and customer acquisition functions. American Home Buyer GlobiMail Marketing Automation was focused on email campaign management and on-site engagement rather than broad enterprise orchestration.
Configuration emphasized lightweight modules consistent with a 10 person firm, including email campaign management, form-based lead capture, list segmentation, and automation rules for sequential follow up. Tracking and reporting capabilities were implemented to surface campaign engagement and subscriber behavior through the GlobiMail interface. Operational ownership was concentrated within the core business team, with governance centered on campaign scheduling, consent management, and template control to maintain consistent messaging and data capture workflows.
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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