American Marketing Association
130 E. Randolph Street, 22nd Floor,
Chicago, 60601, IL,
United States
Chicago, 60601, IL,
United States
1 312-542-9000
Non Profit
American Marketing Association Technographics
American Marketing Association Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by American Marketing Association and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 American Marketing Association employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that American Marketing Association has purchased the following applications: Sage Intacct for ERP Financial in 2019, Bucketlist Recognition and Rewards Platform for Employee Recognition and Rewards Management in 2022, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems American Marketing Association is running and its propensity to invest more and deepen its relationship with Sage , PayPal , Bucketlist Rewards or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing American Marketing Association revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for American Marketing Association intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
American Marketing Association Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage Intacct | ERP Financial | ERP Financial Management | n/a | 2019 | 2019 |
In 2019, American Marketing Association implemented Sage Intacct, deploying it as their ERP Financial application to support finance and accounting operations across the organization. The implementation emphasized Sage Intacct core financial management capabilities to standardize transaction processing and centralize reporting, positioning Sage Intacct as the primary system for general ledger and financial close workflows within AMA's finance function.
Configuration and module activation focused on general ledger, accounts payable, accounts receivable, and financial reporting modules, leveraging ERP Financial functional workflows such as automated transaction posting, period close sequencing, and scheduled report distribution. Governance and process changes centralized financial recordkeeping, defined consistent accounting workflows, and established repeatable close procedures to align operational practice with the Sage Intacct deployment. AMA chose Sage Intacct because it works like a financial system should, and that selection directly informed configuration choices and the operational rollout across finance.
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bucketlist Rewards | Legacy | Bucketlist Recognition and Rewards Platform | Employee Recognition and Rewards Management | HCM | n/a | 2022 | 2022 |
In 2022 American Marketing Association implemented Bucketlist Recognition and Rewards Platform for Employee Recognition and Rewards Management. The deployment launched in September 2022 to consolidate recognition workflows and to support HR and People Ops across a fully remote United States organization.
Bucketlist Recognition and Rewards Platform was provisioned to handle eGifts, company swag, service milestones, employee referrals, and spot bonuses, with a unified rewards catalog and automated fulfillment workflows. The implementation configured recognition types, milestone tracking, and reward distribution capabilities aligned to HR program workflows, centralizing reward inventory and enabling digital gift delivery and swag requests.
Rollout governance was managed by HR and People Ops with centralized program administration for approvals and recognition policy enforcement. AMA reported 100% participation within three months of the September 2022 launch and sustained approximately 96% engagement, outcomes the association linked to higher organizational engagement scores. The case positions Bucketlist Recognition and Rewards Platform as the single system of record for recognition and rewards operations at AMA.
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Recruiting, Applicant Tracking System | HCM |
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2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, American Marketing Association implemented Microsoft 365 to establish a Collaboration platform across its organization. The deployment surfaces Office 365 Mail on the AMA public website for member-facing communications and webmail access, and positions Microsoft 365 as the centralized collaboration suite for email and content workflows.
The Microsoft 365 implementation emphasizes cloud-hosted email and calendaring, document collaboration, and content sharing capabilities aligned with the Collaboration category, integrated into membership, marketing, and events workflows. Architecture centers on a centralized Microsoft 365 tenant with webmail integration and unified access to email and shared content, while governance focuses on tenant-level configuration, mailbox and content access controls, and standard collaboration policies to coordinate communications across the American Marketing Association US operations.
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Event Management | Collaboration |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2023 | 2023 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2011 | 2011 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at American Marketing Association
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by American Marketing Association Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from American Marketing Association IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the American Marketing Association digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD American Marketing Association Technographics
American Marketing Association is a Non Profit organization based in United States,
with around 2000 employees and annual revenues of $200.0 million.
American Marketing Association operates a diverse technology stack with applications such as
Sage Intacct, Bucketlist Recognition and Rewards Platform and Microsoft 365,
covering areas like ERP Financial, Employee Recognition and Rewards Management and Collaboration.
American Marketing Association has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, Bucketlist Rewards and Microsoft.
American Marketing Association recently adopted applications including
Rasa.io in 2024, Google Tag Manager in 2023 and Google Cloud Platform (GCP) in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of American Marketing Association’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates American Marketing Association’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete American Marketing Association technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.