Piscataway, 8854, NJ,
United States
American Standard Brands, a part of LIXIL Technographics
American Standard Brands, a part of LIXIL Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by American Standard Brands, a part of LIXIL and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 American Standard Brands, a part of LIXIL employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that American Standard Brands, a part of LIXIL has purchased the following applications: PayPal Braintree for Payment Processing in 2021, iCIMS Recruit Applicant Tracking System for Applicant Tracking System in 2018, FreeWheel Demandsuite for Agency Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems American Standard Brands, a part of LIXIL is running and its propensity to invest more and deepen its relationship with PayPal , iCIMS , Sterling Talent Solutions or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing American Standard Brands, a part of LIXIL revenues, which have grown to $625.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for American Standard Brands, a part of LIXIL intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
American Standard Brands, a part of LIXIL Tech Stack and Enterprise Applications
American Standard Brands, a part of LIXIL ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Braintree | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021, American Standard Brands implemented PayPal Braintree for Payment Processing on its public e-commerce website. The deployment established PayPal Braintree as the centralized payment acceptance layer for online product sales, tying the Payment Processing function directly to the company storefront and customer checkout workflows.
The implementation used PayPal Braintree components typical of web payment integrations, including client-side JavaScript SDKs and hosted fields to capture card data, server-side API calls for transaction authorization and tokenization of payment methods, and vaulted payment method support for returning customers. PayPal Braintree is configured to handle core payment gateway functions, card tokenization, and secure checkout workflows, reducing direct card data handling within the website application stack.
Operationally the integration impacts e-commerce, online sales operations, and finance teams responsible for reconciliation and transaction reporting. Governance focuses on payment flow controls, payment method lifecycle management, and configuration of Braintree-hosted elements to limit PCI scope while enabling standard reconciliation and reporting processes through the PayPal Braintree platform.
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American Standard Brands, a part of LIXIL HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iCIMS | Legacy | iCIMS Recruit Applicant Tracking System | Applicant Tracking System | HCM | n/a | 2018 | 2018 |
In 2018, American Standard Brands, a part of LIXIL, implemented iCIMS Recruit Applicant Tracking System as its Applicant Tracking System. The deployment uses an iCIMS-hosted careers site integrated into the American Standard Brands website, serving as the public application intake and job posting surface. The iCIMS Recruit Applicant Tracking System is provisioned to manage job postings, candidate applications, and public career site workflows.
Configuration focused on standard Applicant Tracking System capabilities including requisition and job posting management, candidate profile capture, application form workflows, automated candidate routing and pipeline stages, and compliance reporting. Operational responsibility is assigned to corporate talent acquisition and HR, centralizing recruiting workflows and candidate data for US hiring activity. Governance reflects structured approval and requisition workflows plus role based access controls, with the primary integration point the embedded career site on the iCIMS-hosted domain.
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BackGround Screening | HCM |
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2017 | 2017 |
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Workforce Management | HCM |
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2013 | 2013 |
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American Standard Brands, a part of LIXIL ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023 American Standard Brands implemented FreeWheel Demandsuite on its public website as part of a digital advertising and monetization initiative, using FreeWheel Demandsuite within the Agency Management category to manage ad demand and campaign delivery. The deployment is focused on the website delivery layer, positioning FreeWheel Demandsuite to support programmatic demand orchestration and campaign inventory control for online properties.
The implementation emphasizes core Agency Management capabilities typical for ad demand platforms, including demand-side orchestration, ad decisioning and delivery orchestration, reporting and analytics configuration, and inventory yield controls. Configuration work centered on site-level ad placement mapping and campaign configuration within FreeWheel Demandsuite, with runtime decisioning executed at the web delivery edge to serve targeted creative and manage fill across demand sources.
Operational ownership sits with digital marketing and ad operations teams, with the tool operating as the central demand management point for the company website. Governance focused on campaign lifecycle workflows, ad operations playbooks, and reporting handoffs to revenue and marketing stakeholders, with the scope limited to the company website as the primary operational site.
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American Standard Brands, a part of LIXIL AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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American Standard Brands, a part of LIXIL Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2016 | 2016 |
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American Standard Brands, a part of LIXIL eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2019 | 2019 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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American Standard Brands, a part of LIXIL CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2019 | 2019 |
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American Standard Brands, a part of LIXIL TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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American Standard Brands, a part of LIXIL IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at American Standard Brands, a part of LIXIL
Apps Being Evaluated by American Standard Brands, a part of LIXIL Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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