West Yarmouth, 2673, MA,
United States
American Tackle Company Inc Technographics
American Tackle Company Inc Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by American Tackle Company Inc and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 American Tackle Company Inc employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that American Tackle Company Inc has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2012, Wix.com for Web Content Management in 2020, Oracle Netsuite Bronto Marketing Platform for Marketing Automation in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems American Tackle Company Inc is running and its propensity to invest more and deepen its relationship with Oracle , PayPal , Wix.com or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing American Tackle Company Inc revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for American Tackle Company Inc intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
American Tackle Company Inc Tech Stack and Enterprise Applications
American Tackle Company Inc ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012, American Tackle Company Inc implemented Oracle NetSuite ERP as its ERP Financial solution. The deployment used Oracle NetSuite ERP as a cloud native SaaS platform to centralize core financial operations for the 20 employee professional services company in the United States. Implementation scope concentrated on consolidating accounting processes and establishing a single source of truth for ledgers and invoicing.
Configuration focused on standard ERP Financial modules, including general ledger, accounts payable, accounts receivable, billing, fixed asset accounting and financial reporting. Operational coverage included the companys finance and accounting functions, with standardized chart of accounts, centralized billing workflows and a month end close cadence. Governance changes aligned system roles and approval routing within Oracle NetSuite ERP to formalize financial controls and transactional workflows.
|
|
|
|
|
Payment Processing | ERP |
|
2021 | 2021 |
|
American Tackle Company Inc Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Wix.com | Legacy | Wix.com | Web Content Management | Content Management | n/a | 2020 | 2020 |
In 2020, American Tackle Company Inc implemented Wix.com as its Web Content Management platform. The company uses Wix.com to operate its public website on a hosted SaaS model, leveraging built-in hosting, SSL, and domain management. The deployment emphasizes template-driven site design and the Wix.com drag-and-drop page builder for content authoring and publishing.
The implementation supports marketing and customer-facing functions and is managed by a small internal team responsible for content updates, pages, and media assets. Governance is lightweight and centered on editor permissions and staged publishing workflows aligned with Web Content Management best practices, while Wix.com provides the operational infrastructure and platform services.
|
American Tackle Company Inc CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Netsuite Bronto Marketing Platform | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017 American Tackle Company Inc implemented Oracle Netsuite Bronto Marketing Platform as a web-facing marketing solution. The deployment positioned Oracle Netsuite Bronto Marketing Platform as the company’s Marketing Automation tool for customer engagement and email-driven communications on the American Tackle website.
The implementation used a cloud-hosted marketing application model, configured to manage email campaign delivery, audience segmentation, automated lifecycle workflows, web form lead capture, and campaign tracking consistent with Marketing Automation functional workflows. Configuration focused on templated campaign orchestration and list management to support promotional and retention messaging for a small marketing organization.
Operational coverage centered on the marketing and customer communications function tied directly to the company website, supporting campaign creation, scheduling, and subscriber management. Governance elements included structured campaign scheduling, permission and subscription controls, and process-based workflow handoffs to ensure consistent execution of email and web-driven programs.
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
American Tackle Company Inc IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at American Tackle Company Inc
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Southeast Office Manager | Manager | Operations | ||||
| Office Manager | Manager | Finance | ||||
| Owner | CXO | Finance |
Apps Being Evaluated by American Tackle Company Inc Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||