Amrita Singh
Amrita Singh Technographics
Amrita Singh Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Amrita Singh and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Amrita Singh employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Amrita Singh has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2014, Oracle NetSuite Commerce for eCommerce in 2012, Smile UI for Customer Loyalty in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Amrita Singh is running and its propensity to invest more and deepen its relationship with Oracle , PayPal , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Amrita Singh revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Amrita Singh intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Amrita Singh Tech Stack and Enterprise Applications
Amrita Singh ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, Amrita Singh implemented Oracle NetSuite ERP. The deployment established Oracle NetSuite ERP as the company's ERP Financial backbone to support retail merchandising, product master management, and e-commerce catalog workflows for a 30 person U.S. apparel retailer. Implementation scope explicitly covered web merchandising of existing collections and onboarding of new products, including requirements to identify, create, and tag styles within the NetSuite ERP system and on the website CMS. The effort tied product catalogue records to core financial and inventory data to reduce manual reconciliation between merchandising and accounting systems.
Configuration centered on core financials and item master capabilities typical of the ERP Financial category, including general ledger alignment to product SKUs, item records augmented with merchandising attributes, and order and inventory management to maintain availability and pricing accuracy. The deployment created item templates and custom fields for style identifiers, collection metadata, and categorical tags, and implemented record-level workflows to standardize product creation, SKU assignment, and publishing readiness. Category-aligned automation included saved searches and scheduled processes to surface new styles for review and to prepare structured product payloads for the website CMS.
Integrations linked Oracle NetSuite ERP to the website CMS to synchronize product records, style tags, and collection listings, enabling merchandising updates to be authored in NetSuite and published to the site. Operational ownership was allocated to merchandising and e-commerce for content and to finance for SKU and pricing governance, with approval workflows instituted for product publish events and tag taxonomy management. Rollout was executed incrementally by collection to manage catalog changes and to align tagging practices between NetSuite and the CMS.
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Amrita Singh eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite Commerce | eCommerce | eCommerce | n/a | 2012 | 2012 |
In 2012, Amrita Singh implemented Oracle NetSuite Commerce to establish a cloud storefront and operationalize online sales for the retailer. The deployment of Oracle NetSuite Commerce provided core eCommerce capabilities including product catalog management, shopping cart and checkout workflows, order management, inventory visibility, pricing and promotions, and storefront content management to support merchandising and customer-facing commerce operations.
The implementation was executed as a cloud-hosted SaaS architecture, aligning storefront presentation with back-office operational processes for merchandising, fulfillment, customer service, and marketing. Configuration emphasized role-based administration and merchandising workflows, catalog and SKU configuration, tax and shipping rule setup, and hosted checkout flows with integrations to payment gateways and shipping carriers at a protocol level, while synchronizing order and inventory status with internal fulfillment processes. Governance focused on staged rollout of catalog and pricing updates, centralized content management for the online storefront, and operational handoffs between merchandising and fulfillment teams to sustain eCommerce operations.
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2019 | 2019 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Amrita Singh CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Smile.io | Legacy | Smile UI | Customer Loyalty | CRM | n/a | 2019 | 2019 |
In 2019, Amrita Singh implemented Smile UI to introduce Customer Loyalty functionality on its public retail website. The company deployed Smile UI as a front-end loyalty interface embedded in the storefront, implementing points, rewards, referral and VIP tier workflows that align with the Customer Loyalty category. The deployment is focused on the online retail channel in the United States and supports marketing and e-commerce business functions.
The implementation uses the Smile UI widget delivered via client-side code, integrating an on-site customer account panel for points accrual, rewards redemption and referral tracking, while administrative configuration is handled through the Smile UI management console. Operational ownership is concentrated in retail and marketing teams, who configure earning rules, maintain the reward catalog and execute promotional campaigns, and who manage ongoing program governance and customer support procedures. Amrita Singh, Smile UI, Customer Loyalty is positioned as a customer-facing loyalty and retention layer on the company website.
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Amrita Singh IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Amrita Singh CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2011 | 2011 |
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IT Decision Makers and Key Stakeholders at Amrita Singh
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief of Operations | CXO | Finance | |
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Director of E-Commerce & Marketing | Director | Marketing | |
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Creative Director / Owner | Director | Finance | |
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Operations Manager | Manager | Finance | |
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Apps Being Evaluated by Amrita Singh Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Amrita Singh IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Amrita Singh digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Amrita Singh Technographics
Amrita Singh is a Retail organization based in United States,
with around 30 employees and annual revenues of $5.0 million.
Amrita Singh operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Oracle NetSuite Commerce and Smile UI,
covering areas like ERP Financial, eCommerce and Customer Loyalty.
Amrita Singh has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Smile.io.
Amrita Singh recently adopted applications including
PayPal Enterprise in 2021, Shopify in 2021 and Klaviyo in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Amrita Singh’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Amrita Singh’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Amrita Singh technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.