Amway UK
1 Chamberlain Square CS,
Birmingham, B3 3AX,
United Kingdom
Birmingham, B3 3AX,
United Kingdom
44 20 3684-2540
Retail
Amway UK Technographics
Amway UK Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Amway UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 9 Amway UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Amway UK has purchased the following applications: Worldpay for Payment Processing in 2021, SAP Commerce Cloud (ex Hybris) for eCommerce in 2017, Heap Analytics for Marketing Analytics in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Amway UK is running and its propensity to invest more and deepen its relationship with WorldPay , SAP , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Amway UK revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Amway UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Amway UK Tech Stack and Enterprise Applications
Amway UK ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| WorldPay | Legacy | Worldpay | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021 Amway UK implemented Worldpay as its Payment Processing solution on the public e-commerce site. The deployment uses FIS Worldpay to manage online card acceptance and gateway routing for checkout transactions.
Worldpay functionality implemented includes payment gateway routing, card authorization and capture, tokenization for stored payment references, and fraud screening capabilities typical of Payment Processing platforms. Architecture is a web facing integration between Amway UK's website and Worldpay, with payment flows directed through Worldpay for authorization, settlement, and transaction reporting. The operational scope is online retail checkout for Amway UK, impacting e-commerce sales, payments processing, reconciliation, and customer service transaction handling, and governance work focused on configuring settlement and reporting workflows to align site transaction records with Worldpay settlement data.
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Amway UK eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Commerce Cloud (ex Hybris) | eCommerce | eCommerce | n/a | 2017 | 2018 |
In 2017, Amway UK deployed SAP Commerce Cloud (ex Hybris) to power its eCommerce presence in the United Kingdom, using SAP Commerce Cloud on their public website. The deployment leverages the cloud-hosted SAP Commerce Cloud platform to provide a centralized storefront and commerce runtime for product presentation and online ordering.
The implementation emphasizes core eCommerce capabilities, including product catalog and merchandising, storefront content management, customer account and authentication workflows, checkout orchestration and promotion management, and order management fundamentals. Configuration work focused on storefront templates, catalog hierarchies and merchandising rules appropriate for a small retail operation, aligning user journeys for conversion and customer service handoffs.
Operational ownership is oriented around digital commerce, marketing and merchandising functions, with governance established for catalog updates, content publishing and promotional scheduling. The SAP Commerce Cloud implementation is instrumented as the primary online sales channel for Amway UK, supporting web storefront operations and day to day commerce workflows without disclosed integrations or third party system details.
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Amway UK CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Heap Analytics | Marketing Analytics | CRM | n/a | 2019 | 2019 |
In 2019, Amway UK implemented Heap Analytics as its Marketing Analytics solution on the consumer-facing amway.co.uk website. The deployment used client-side instrumentation embedded in site pages to capture click events, form interactions and page views, enabling session-level behavioral data capture across the web storefront, and the scope was focused on supporting digital marketing and e-commerce analytics for the UK site.
Heap Analytics was configured to leverage automatic event capture, user-level sessionization, event-based funnels and cohorting to support behavioral analysis and conversion tracking. Configuration work emphasized front-end tagging and data layer alignment, with governance centered on a centralized event taxonomy and analytics ownership within marketing and e-commerce teams, enabling funnel analysis, user journey reconstruction and behavioral cohorting as core Marketing Analytics workflows.
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Tag Management | CRM |
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2021 | 2021 |
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Amway UK ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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Amway UK IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Amway UK CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Amway UK
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Sales Executive | Manager | Sales | |
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Head of Distributor & Customer Solutions | Director | Customer Service | |
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Chief Marketing Officer | CXO | Marketing | |
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Apps Being Evaluated by Amway UK Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Amway UK IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Amway UK digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Amway UK Technographics
Amway UK is a Retail organization based in United Kingdom,
with around 9 employees and annual revenues of $1.0 million.
Amway UK operates a diverse technology stack with applications such as
Worldpay, SAP Commerce Cloud (ex Hybris) and Heap Analytics,
covering areas like Payment Processing, eCommerce and Marketing Analytics.
Amway UK has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as WorldPay, SAP and Contentsquare.
Amway UK recently adopted applications including
Amazon EC2 in 2022, Amazon CloudFront in 2022 and Worldpay in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Amway UK’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Amway UK’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Amway UK technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.