Ancestry Operations
W Traverse Pkwy,
Lehi, 84043, UT,
United States
Lehi, 84043, UT,
United States
1 801-705-7000
Professional Services
Ancestry Operations Technographics
Ancestry Operations Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ancestry Operations and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1300 Ancestry Operations employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ancestry Operations has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2012, Workday Absence Management for Absence and Leave Management in 2014, IBM Watson for Cognitive Computing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ancestry Operations is running and its propensity to invest more and deepen its relationship with Oracle , SAP , Workday or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ancestry Operations revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ancestry Operations intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ancestry Operations Tech Stack and Enterprise Applications
Ancestry Operations ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012, Ancestry Operations implemented Oracle E-Business Suite. Ancestry Operations implemented Oracle E-Business Suite as its ERP Financial backbone to audit employee expense reports submitted through the Oracle iExpense system, supporting finance and HR expense operations in the United States for the company’s approximately 1300 employees.
The implementation concentrated on the Oracle iExpense module within Oracle E-Business Suite, configured for electronic expense capture, multi-level approval workflows, and rule-based audit controls. Configuration work addressed expense type mappings, approval routing tied to organizational hierarchies, and validation rules for per-diem and mileage entries to enforce expense policies.
Oracle E-Business Suite general ledger and accounts payable functional modules were configured to accept validated expense transactions for accounting and payment processing, keeping expense transaction records within the ERP Financial system. Audit controls were instrumented to produce immutable audit trails and event timestamps, enabling finance-led reviews and exception identification while maintaining a single source of record for expense compliance.
Governance changes included formalizing approval thresholds, segregation of duties rules, and documented audit procedures executed through Oracle iExpense workflows. Rollout emphasized centralized policy enforcement, role-based access configuration, and process standardization across corporate expense management to support ongoing expense auditing.
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Expense Management | ERP |
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2014 | 2014 |
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Ancestry Operations HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Absence Management | Absence and Leave Management | HCM | n/a | 2014 | 2014 |
In 2014, Ancestry Operations implemented Workday Absence Management as a component of its global Workday HCM estate. The Workday Absence Management deployment supported an HR technology program that is designed and maintained centrally, with accountability for security, business processes, integrations, reporting and overall HCM configuration for a company of approximately 1,300 employees.
The implementation focused on core Absence and Leave Management capabilities, including absence and vacation tracking, time tracking alignment, and benefits-related workflow configuration. Workday Absence Management was configured to support absence and vacation tracking across six countries, and the team served as subject matter experts for HCM, Absence, Benefits and Time Tracking while applying calculated fields, business process fundamentals and advanced reporting to enforce consistent configurations.
Operational integration work emphasized vendor integrations and day-to-day interoperability with benefits, compensation and analytics processes, with ownership of integrations, reporting, and HCM security. The deployment impacted HR operations, benefits administration, compensation planning and onboarding processes, and was instrumented to support global business process consistency while keeping country-specific absence rules in configuration.
Governance and process changes accompanied the technical work, with centralized ownership of business processes and system workflow, and regular recommendations for HRIS upgrades, self-service and outsourcing initiatives based on systems architecture. The program also drove broader HR reforms, including a global grade restructuring and execution of over 45 career ladders for 12 cost centers, and electronic onboarding was executed to improve system accuracy and reduce administrative cost by 35 percent.
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Applicant Tracking System | HCM |
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2012 | 2012 |
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Benefits Administration | HCM |
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2014 | 2014 |
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Candidate Relationship Management | HCM |
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2017 | 2017 |
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Compensation Management | HCM |
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2014 | 2014 |
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Core HR | HCM |
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2014 | 2014 |
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Payroll | HCM |
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2014 | 2014 |
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Performance and Goal Management | HCM |
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2019 | 2019 |
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Performance and Goal Management, Employee Engagement | HCM |
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2019 | 2019 |
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Recruiting, Applicant Tracking System | HCM |
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2014 | 2014 |
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Time and Attendance | HCM |
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2014 | 2014 |
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Ancestry Operations AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Watson | Cognitive Computing | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Ancestry Operations implemented IBM Watson as part of a Cognitive Computing initiative to modernize finance and planning workloads. The deployment accompanied a move from on-premises infrastructure to IBM Cloud and was led operationally by Jose Balitactac, Financial Planning and Analysis Applications Manager, who serves as the point of contact for IBM applications including Planning Analytics with Watson and Cognos Analytics.
Ancestry uses IBM Planning Analytics with Watson, Cognos Analytics and Watson alongside IBM Watson to build finance applications for income statement, balance sheet and cash flow modeling, and to manage discrete modules for workforce, revenue and CapEx. The team validated the approach by starting with the income statement as a test case, then building a workforce module, a revenue module and a CapEx module before expanding to integrated enterprise planning. Functional workflows implemented include budgeting, labor cost planning, subscriptions and revenue forecasting, and supply chain planning for DNA operations.
Architecturally Planning Analytics with Watson is hosted on IBM Cloud and serves as an analytics engine and data source for Cognos, with a newly built Cognos data feed and work underway to surface Planning Analytics as a mobile Cognos data source. Integrations explicitly implemented include Cognos Analytics consuming Planning Analytics data and mobile app deployment of Cognos visualizations, enabling analysts to access models without taking systems offline. Operational coverage focuses on accounting and financial planning departments and global analyst teams operating across multiple time zones.
Governance and rollout followed a staged module approach under Balitactac's stewardship, enabling change management that avoids user ejection during updates and supports real-time parameter changes. Prior processes required taking systems offline for one to eight hours and forecasting cycles could take two weeks, now parameter and code changes execute in minutes or seconds and forecasting occurs interactively. The implementation emphasizes rapid what-if analysis, real-time access for accounting and financial planning, and enterprise planning orchestration using IBM Watson and related IBM analytics products.
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Ancestry Operations Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2011 | 2012 |
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Analytics and BI | Analytics and BI |
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2013 | 2014 |
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Analytics and BI | Analytics and BI |
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2021 | 2021 |
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Ancestry Operations Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Ancestry Operations Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Asset Management | Content Management |
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2020 | 2020 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Ancestry Operations eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2021 | 2021 |
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Ancestry Operations CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2018 | 2018 |
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Customer Engagement, Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2011 | 2011 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2014 | 2014 |
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Customer Support | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2016 | 2016 |
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Ancestry Operations EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EPM | EPM |
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2021 | 2021 |
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Ancestry Operations ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2016 | 2016 |
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Ancestry Operations Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Supplier Relationship Management | Procurement |
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2019 | 2019 |
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Ancestry Operations TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Treasury Management | TRM |
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2017 | 2017 |
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Ancestry Operations PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2021 | 2021 |
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Ancestry Operations IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Cloud Storage | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Data Warehouse Appliance | IaaS |
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2012 | 2012 |
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Database Management | IaaS |
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2012 | 2012 |
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Ancestry Operations CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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DDoS Protection | CyberSecurity |
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2018 | 2018 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Ancestry Operations
| First Name | Last Name | Title | Function | Department | Phone | |
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Senior Manager Data Quality and Governance | Manager | IT | |
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Senior director, data science, governance, and quality | Director | IT | |
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Senior Vice President-Engineering, Product and Ops - Big Data, ML, AI, Cloud Platform, Web/Mobile | VP | IT | |
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Director of Operations | Director | Finance | |
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Vice President, Strategy and Business Development | VP | Sales | |
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Director of Business Development | Director | Finance | |
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Vice President, FP&A | VP | Finance | |
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VP of Business Operations | VP | Operations | |
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Senior Director, People | Director | HR | |
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Interim Chief Executive Officer | CXO | Finance | |
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Executive Vice President and Chief People Officer | CXO | HR | |
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Senior Human Resources Business Partner | Manager | HR | |
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Payroll Manager | Manager | Finance | |
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Head of Data, Senior Director | Director | Finance | |
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CTO | CXO | Finance | |
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Senior Director of Engineering | Director | R&D | |
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Senior Software Engineer, Data Services | Manager | IT | |
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Chief Data Officer | CXO | IT | |
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CHRO | CXO | HR | |
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Director People Systems, Payroll, & HR Operations | Director | HR | |
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Payroll Manager | Manager | HR | |
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Apps Being Evaluated by Ancestry Operations Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Ancestry Operations IT executives and key decision makers. This section highlights Ancestry Operations's latest recorded technology evaluations, including Palantir Foundry for Analytics and BI on 2024-12-29. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Ancestry Operations digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-12-29 | Ancestry Operations | Evaluated | Palantir Technologies | Palantir Foundry | Analytics and BI | Analytics and BI |
FAQ - APPS RUN THE WORLD Ancestry Operations Technographics
Ancestry Operations is a Professional Services organization based in United States,
with around 1300 employees and annual revenues of $1.00 billion.
Ancestry Operations operates a diverse technology stack with applications such as
Oracle E-Business Suite, Workday Absence Management and IBM Watson,
covering areas like ERP Financial, Absence and Leave Management and Cognitive Computing.
Ancestry Operations has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Workday and IBM.
Ancestry Operations recently adopted applications including
Workplace by Facebook in 2022, IBM Watson in 2021 and IBM Cognos Analytics in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Ancestry Operations’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Ancestry Operations’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Ancestry Operations technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.