Angling Direct
2D Wendover Road Rackheath Industrial Estate Rackheath,
Norwich, NR13 6LH,
United Kingdom
Norwich, NR13 6LH,
United Kingdom
44 16 0340-0870
Retail
Angling Direct Technographics
Angling Direct Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Angling Direct and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 447 Angling Direct employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Angling Direct has purchased the following applications: Stripe Payments for Payment Processing in 2020, 3cx Platform for Call Center in 2019, Zendesk Chat for Chatbots and Conversational AI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Angling Direct is running and its propensity to invest more and deepen its relationship with Stripe , PayPal , 3CX or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Angling Direct revenues, which have grown to $95.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Angling Direct intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Angling Direct Tech Stack and Enterprise Applications
Angling Direct ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, Angling Direct deployed Stripe Payments on its ecommerce website. Angling Direct uses Stripe Payments for Payment Processing to handle online checkout, card acceptance, and payment tokenization across its retail site. The Stripe Payments implementation centers on hosted checkout and API driven payment capture to support web based transactions.
Operational scope is the ecommerce storefront for the United Kingdom market, impacting commerce operations, payment reconciliation, and order fulfilment workflows. Governance includes payment acceptance policies and role based control over settlement and refund processes, with finance and ecommerce teams overseeing configuration and operational limits. The implementation leverages Payment Processing capabilities to segregate payment data and streamline checkout orchestration through Stripe Payments.
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Payment Processing | ERP |
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2021 | 2021 |
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Angling Direct CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 3CX | Legacy | 3cx Platform | Call Center | CRM | n/a | 2019 | 2019 |
In 2019 Angling Direct implemented 3cx Platform as its Customer Communication Platform to centralize inbound voice channels for the customer service organization. The deployment was positioned to support the retailer’s customer-facing operations within a business that employs 447 staff and manages order workflows across storefront and back office systems.
The 3cx Platform implementation focused on telephony capabilities for inbound call handling, call routing and agent queuing aligned with standard Customer Communication Platform functionality. 3cx Platform was configured to operate alongside the team’s existing ticketing processes, enabling coordinated handling of voice contacts and support tickets.
Integrations were explicitly bound to the customer service technology stack, with 3cx Platform working in context with Zendesk for email and ticket management, Epicor for backend ordering processes, and Magento for the frontend ordering system. Operational coverage concentrated on the customer service department, while processes interfaced with logistics and order management functions to support end to end order resolutions.
Governance and rollout emphasized operational training and onboarding, with front line staff responsible for coaching new team members and adapting workflows for combined telephony and ticket workflows. Change management concentrated on refining contact handling procedures and aligning agent responsibilities across call, email and order amendment activities.
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Support | CRM |
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2015 | 2015 |
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Customer Support | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2022 | 2022 |
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Angling Direct AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Angling Direct implemented Zendesk Chat on their website. Angling Direct implemented Zendesk Chat, a Chatbots and Conversational AI application, to provide web-based live chat and conversational engagement for its ecommerce storefront. Deployment is focused on the public website where the chat widget handles real time customer inquiries.
Configuration emphasizes standard Chatbots and Conversational AI capabilities such as live chat widget deployment, agent routing, canned responses, and automated chat triggers to support customer service and online sales functions. Operational ownership sits with the customer service and ecommerce teams who manage chat sessions and handoffs into existing contact channels. Governance is organized around web channel moderation and scripted conversational workflows to ensure consistent agent response and escalation handling.
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Angling Direct Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2021 | 2021 |
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Angling Direct eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2019 | 2019 |
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Angling Direct ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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Angling Direct IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Angling Direct CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Angling Direct
| First Name | Last Name | Title | Function | Department | Phone | |
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Digital & Customer Director | Director | Customer Service | |
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Customer Service Manager | Manager | Customer Service | |
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Customer Service Advisor | Manager | Customer Service | |
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Head of IT | Director | IT | |
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Apps Being Evaluated by Angling Direct Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Angling Direct IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Angling Direct digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Angling Direct Technographics
Angling Direct is a Retail organization based in United Kingdom,
with around 447 employees and annual revenues of $95.0 million.
Angling Direct operates a diverse technology stack with applications such as
Stripe Payments, 3cx Platform and Zendesk Chat,
covering areas like Payment Processing, Call Center and Chatbots and Conversational AI.
Angling Direct has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Stripe, 3CX and Zendesk.
Angling Direct recently adopted applications including
Awin Affiliate Marketing in 2022, Amazon CloudFront in 2022 and PayPal Braintree in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Angling Direct’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Angling Direct’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Angling Direct technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.