Lake Forest, 92630, CA,
United States
Another Line Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Another Line and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 105 Another Line employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Another Line has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2019, Betwext for Marketing Automation in 2019, Postmark for Transactional Email in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Another Line is running and its propensity to invest more and deepen its relationship with Google , Betwext , ActiveCampaign or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Another Line revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Another Line intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Betwext | Legacy | Betwext | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019, Another Line implemented Betwext on its website to manage customer outreach and on-site lead capture. The deployment positions Betwext as the company’s Marketing Automation solution to centralize subscription lists, messaging workflows, and campaign scheduling. The implementation targeted marketing and customer engagement functions across the company’s United States operations.
Betwext was configured to run as a website-integrated module with embedded capture forms and automated campaign orchestration, supporting segmentation, scheduled broadcasts, and consent capture workflows. Operational governance emphasized message timing controls, subscriber opt-in management, and content approval to align with marketing and compliance processes. Integrations beyond the website were not specified, so operational scope centers on marketing and sales enablement through the Betwext Marketing Automation implementation.
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ActiveCampaign | Legacy | Postmark | Transactional Email | PaaS | n/a | 2020 | 2020 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
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Content Delivery Network | IaaS |
|
2020 | 2020 |
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