Den Haag, 2596 EC,
Netherlands
ANWB Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by ANWB and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3948 ANWB employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ANWB has purchased the following applications: HCL Unica Campaign for Account Based Marketing in 2017, Tableau for Analytics and BI in 2019, New Relic APM for Application Performance Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ANWB is running and its propensity to invest more and deepen its relationship with HCL Technologies , Tableau Software , New Relic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ANWB revenues, which have grown to $1.19 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ANWB intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HCL Technologies | Legacy | HCL Unica Campaign | Account Based Marketing | CRM | n/a | 2017 | 2017 |
In 2017 ANWB implemented HCL Unica Campaign as its Account Based Marketing platform, configuring the application to centralize campaign orchestration and audience management. The vendor HCL Technologies supplied HCL Unica Campaign as the core system supporting targeted marketing and personalization across the organization.
Configuration emphasized campaign management, multi-step orchestration, audience segmentation, and personalization workflows native to HCL Unica Campaign. The implementation relied on SQL-driven audience queries and automated campaign execution, and it established reporting and dashboarding workflows using reporting tools such as Tableau to support marketing intelligence and campaign analysis.
Operational scope focused on marketing and CRM-aligned teams, with governance oriented to campaign operations, data stewardship, and personalization rules. Rollout and ongoing operation required Database Marketer and Personalization Marketer capabilities, including HBO or WO level education, at least three years of relevant experience, SQL proficiency, and experience with dashboarding in tools such as Tableau.
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Call Center | CRM |
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2016 | 2016 |
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CRM | CRM |
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2008 | 2008 |
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CRM | CRM |
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2018 | 2018 |
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Customer Data Platform | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2015 | 2016 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tableau Software | Legacy | Tableau | Analytics and BI | Analytics and BI | n/a | 2019 | 2019 |
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Data Warehouse | Analytics and BI |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2020 | 2020 |
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IT Service Management | ITSM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2020 | 2020 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2012 | 2012 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2020 | 2020 |
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PBX, VoiP and Phone Systems | Collaboration |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2011 | 2011 |
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Product Information Management | eCommerce |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EMM / MDM / MAM | CyberSecurity |
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2015 | 2016 |
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Identity and Access Management (IAM) | CyberSecurity |
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2015 | 2016 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Employee Engagement | HCM |
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2021 | 2021 |
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Learning and Development | HCM |
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2022 | 2022 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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ERP Financial | ERP Financial Management |
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2010 | 2010 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transportation Management | SCM |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2015 | 2016 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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