ANWB
Wassenaarseweg 220,
Den Haag, 2596 EC,
Netherlands
Den Haag, 2596 EC,
Netherlands
31 88 269 2999
Professional Services
ANWB Technographics
ANWB Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ANWB and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3948 ANWB employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ANWB has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2010, Enalyzer Employee Pulse Surveys for Employee Engagement in 2021, Voxtron IrisBot for Chatbots and Conversational AI in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ANWB is running and its propensity to invest more and deepen its relationship with Oracle , Enalyzer , Moodle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ANWB revenues, which have grown to $1.19 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ANWB intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ANWB Tech Stack and Enterprise Applications
ANWB ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP Financial Management | n/a | 2010 | 2010 |
In 2010, ANWB implemented Oracle E-Business Suite for ERP Financial operations. The deployment includes ongoing management of Oracle E-Business Suite modules across versions 11 and 12, establishing the application as the core financial system for accounts receivable, accounts payable and general ledger functions.
Oracle E-Business Suite is configured and operated with a broad module footprint including AR, AP, GL, PA, FA, OTL, INV and AC in the 11/12 landscape, with PO, E-TAX and WCC managed in EBS 12. Financial auxiliary tooling under operational management includes APRO 5 and cash management, and the estate also includes an Apex web application that supports Small Sales Administrations and the Member Purchasing team.
Operational coverage centers on finance and procurement functions, specifically the Member Purchasing team and small sales administration groups, with first line incident handling and problem resolution routed through service requests logged at the Oracle Helpdesk. The team’s responsibilities include resolving incidents, testing fixes and implementing changes within Oracle E-Business Suite and the Apex web application.
Governance is structured around Role Based Access Control, the team sets up and maintains RBAC and creates and maintains or changes user roles and entitlements to enforce segregation of duties and access policies. Since 2014 the operational model has followed a scrum agile method for change delivery, combining first line support duties with iterative configuration and release activities for the ERP Financial environment.
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ANWB HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Enalyzer | Legacy | Enalyzer Employee Pulse Surveys | Employee Engagement | HCM | n/a | 2021 | 2021 |
In 2021, ANWB implemented Enalyzer Employee Pulse Surveys on their website to support Employee Engagement. The Enalyzer Employee Pulse Surveys deployment is embedded in the ANWB website and configured to deliver short, recurring pulse surveys and centralized survey administration. Implementation focused on survey cadence, anonymous response collection, and built in reporting capabilities to capture frequent employee sentiment signals.
Operational ownership is aligned with HR and People teams which use Enalyzer Employee Pulse Surveys to collect continuous feedback and to surface engagement trends through dashboards and scheduled reporting. Functional modules and capabilities implemented include a survey builder, scheduled distribution, respondent segmentation, response analytics, and dashboarding for ongoing monitoring. Governance was organized around HR managed cadence and centralized access to anonymized dashboards to inform internal people management and engagement workflows.
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Learning and Development | HCM |
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2022 | 2022 |
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ANWB AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Voxtron | Legacy | Voxtron IrisBot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2012 | 2012 |
In 2012, ANWB implemented Voxtron IrisBot on its public website. Voxtron IrisBot is a Chatbots and Conversational AI application configured to handle customer queries on ANWB’s contact and service pages and to support online customer service interactions.
The deployment is delivered as a website-embedded conversational interface, providing a browser-based chat widget with session handling for web visitors. Functional modules implemented include natural language understanding, intent classification, dialogue management, multi-turn conversation handling, and FAQ and guided assistance flows, reflecting standard Chatbots and Conversational AI capabilities for first-line automation. Voxtron IrisBot was configured to present structured guidance and scripted troubleshooting paths for common service inquiries.
Operational scope focuses on customer service and contact functions across ANWB’s web properties in the Netherlands, with content and conversation flows owned by the service organization. Governance and operational processes center on conversation design, content management, testing and iterative tuning, and escalation workflows that hand complex issues to human agents. The ANWB Voxtron IrisBot implementation positions the application within ANWB’s Chatbots and Conversational AI footprint for customer-facing support.
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ANWB Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2019 | 2019 |
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Data Warehouse | Analytics and BI |
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2019 | 2019 |
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ANWB Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2020 | 2020 |
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PBX, VoiP and Phone Systems | Collaboration |
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2017 | 2017 |
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ANWB Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2015 | 2016 |
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ANWB eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2011 | 2011 |
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Product Information Management | eCommerce |
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2020 | 2020 |
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ANWB SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transportation Management | SCM |
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2020 | 2020 |
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ANWB CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2017 | 2017 |
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Call Center | CRM |
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2016 | 2016 |
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CRM | CRM |
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2008 | 2008 |
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CRM | CRM |
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2018 | 2018 |
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Customer Data Platform | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2015 | 2016 |
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ANWB ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2018 | 2018 |
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ANWB PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2020 | 2020 |
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ANWB IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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ANWB CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EMM / MDM / MAM | CyberSecurity |
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2015 | 2016 |
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Identity and Access Management (IAM) | CyberSecurity |
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2015 | 2016 |
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IT Decision Makers and Key Stakeholders at ANWB
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by ANWB Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ANWB IT executives and key decision makers. This section highlights ANWB's latest recorded technology evaluations, including Mirakl Marketplace Platform for eCommerce on 2024-08-23. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ANWB digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD ANWB Technographics
ANWB is a Professional Services organization based in Netherlands,
with around 3948 employees and annual revenues of $1.19 billion.
ANWB operates a diverse technology stack with applications such as
Oracle E-Business Suite, Enalyzer Employee Pulse Surveys and Voxtron IrisBot,
covering areas like ERP Financial, Employee Engagement and Chatbots and Conversational AI.
ANWB has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Enalyzer and Voxtron.
ANWB recently adopted applications including
Moodle LMS in 2022, Airtable in 2022 and Enalyzer Employee Pulse Surveys in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ANWB’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ANWB’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ANWB technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.