List of HCL Unica Campaign Customers
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Since 2010, our global team of researchers has been studying HCL Unica Campaign customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased HCL Unica Campaign for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using HCL Unica Campaign for Account Based Marketing include: Delta Air Lines, a United States based Transportation organisation with 103000 employees and revenues of $61.64 billion, Texas Instruments, a United States based Manufacturing organisation with 34000 employees and revenues of $17.52 billion, TUI United Kingdom, a United Kingdom based Leisure and Hospitality organisation with 11000 employees and revenues of $3.50 billion, Turk Telekom, a Turkey based Communications organisation with 33224 employees and revenues of $3.39 billion, ANWB, a Netherlands based Professional Services organisation with 3948 employees and revenues of $1.19 billion and many others.
Contact us if you need a completed and verified list of companies using HCL Unica Campaign, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The HCL Unica Campaign customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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ANWB | Professional Services | 3948 | $1.2B | Netherlands | HCL Technologies | HCL Unica Campaign | Account Based Marketing | 2017 | n/a |
In 2017 ANWB implemented HCL Unica Campaign as its Account Based Marketing platform, configuring the application to centralize campaign orchestration and audience management. The vendor HCL Technologies supplied HCL Unica Campaign as the core system supporting targeted marketing and personalization across the organization.
Configuration emphasized campaign management, multi-step orchestration, audience segmentation, and personalization workflows native to HCL Unica Campaign. The implementation relied on SQL-driven audience queries and automated campaign execution, and it established reporting and dashboarding workflows using reporting tools such as Tableau to support marketing intelligence and campaign analysis.
Operational scope focused on marketing and CRM-aligned teams, with governance oriented to campaign operations, data stewardship, and personalization rules. Rollout and ongoing operation required Database Marketer and Personalization Marketer capabilities, including HBO or WO level education, at least three years of relevant experience, SQL proficiency, and experience with dashboarding in tools such as Tableau.
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British Gas, part of Centrica | Utilities | 2500 | $465M | United Kingdom | HCL Technologies | HCL Unica Campaign | Account Based Marketing | 2018 | n/a |
In 2018 British Gas, part of Centrica, implemented HCL Unica Campaign to centralize Account Based Marketing within its marketing and campaign operations. The HCL Unica Campaign deployment focused on enabling audience-driven orchestration for multi-channel and multi-wave campaigns across British Gas marketing stakeholders.
Project work began with stakeholder workshops to define and document business requirements and target audiences. Those requirements were converted into structured technical briefs that standardized campaign development, and the team configured HCL Unica Campaign to support audience segmentation, campaign orchestration, multi-wave sequencing, and measurement capabilities consistent with Account Based Marketing workflows.
Governance emphasized brief validation and iterative review, with analysts advising or challenging briefs where necessary to reduce campaign complexity while preserving objectives and measurement accuracy. The implementation culminated in the design, build, and execution of multi-channel multi-wave campaigns using HCL Unica Campaign, with the structured technical briefs serving as the primary artifact for consistent campaign rollout and operational handover.
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Delta Air Lines | Transportation | 103000 | $61.6B | United States | HCL Technologies | HCL Unica Campaign | Account Based Marketing | 2015 | n/a |
In 2015, Delta Air Lines implemented HCL Unica Campaign for Account Based Marketing. The deployment concentrated on campaign planning, segmentation and list generation to support planned marketing programs and customer communications.
Work centered on designing campaign management workflows, macros and derived fields within HCL Unica Campaign, while proactively leading the process to gather list pull and data segmentation requirements. The implementation supported the campaign planning phase by providing opportunity sizing counts and defining segment specifications for program execution.
Operational processing relied on Teradata SQL, with extensive Teradata queries used to build, test and validate efficient list generation and segment selection. The implementation produced two high visibility campaigns that delivered monthly statements and future flight activity information to customers, each campaign containing more than 200 segments.
Governance activity formalized segmentation rules and workflow orchestration to enable repeatable campaign builds and a monthly production cadence. The work impacted marketing planning and customer communications by standardizing campaign management, segment provisioning and automation within HCL Unica Campaign.
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Retail | 700 | $200M | United States | HCL Technologies | HCL Unica Campaign | Account Based Marketing | 2015 | n/a |
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Manufacturing | 34000 | $17.5B | United States | HCL Technologies | HCL Unica Campaign | Account Based Marketing | 2015 | n/a |
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Leisure and Hospitality | 11000 | $3.5B | United Kingdom | HCL Technologies | HCL Unica Campaign | Account Based Marketing | 2015 | n/a |
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Communications | 33224 | $3.4B | Turkey | HCL Technologies | HCL Unica Campaign | Account Based Marketing | 2020 | Ibm |
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Buyer Intent: Companies Evaluating HCL Unica Campaign
- Asahi Shimbun America, a United States based Media organization with 15 Employees
- Adobe, a United States based Professional Services company with 31360 Employees
- NEA Member Benefits, a United States based Non Profit organization with 100 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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