AO.com
5A The Parklands Lostock,
Bolton, BL6 4SD,
United Kingdom
Bolton, BL6 4SD,
United Kingdom
44 12 0467-2400
Retail
AO.com Technographics
AO.com Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AO.com and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2921 AO.com employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AO.com has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2023, Avature CRM for Candidate Relationship Management in 2018, Adobe Connect for Audio Video and Web Conferencing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AO.com is running and its propensity to invest more and deepen its relationship with Microsoft , Avature , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AO.com revenues, which have grown to $1.40 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AO.com intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AO.com Tech Stack and Enterprise Applications
AO.com ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Microsoft Dynamics AX | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP | n/a | 2023 | 2023 |
In 2023, ao.com implemented Microsoft Dynamics 365 for Finance and Operations in an ERP Financial modernization program, moving from Microsoft Dynamics AX and committing a £1 million investment to introduce cloud-hosted ERP capabilities. The project was positioned under enterprise services with a Technical Applications Manager role created to oversee the application landscape, support major upgrades and incidents, and provide technical ownership for the Dynamics 365 for Finance and Operations rollout.
The implementation focused on configuring core ERP Financial capabilities consistent with the category, including core financial management and order-to-cash and procurement workflows together with inventory and transactional controls typical of a cloud ERP. The Technical Applications Manager role included configuring and maintaining continuous integration pipelines, implementing automated deployment techniques, and developing tools and infrastructure for multiple cloud environments, aligning release management and CI processes with the application configuration.
Integrations emphasized orchestration with internal enterprise applications and infrastructure layers rather than named third party systems, and the program required coordination with specialist contractors and suppliers to support environment provisioning and release automation. Explicit automation and release tooling referenced in the program included VSTS, Jenkins, Git, and Subversion as part of release and deployment workflows, and integration work aligned Dynamics 365 for Finance and Operations with existing enterprise services and operational IT functions.
Governance and operational control centered on embedding DevOps and Agile practices into ERP support and runbook management, establishing SLAs for incident response and release windows, and developing standards and best practices for enterprise services. The deployment program included hands-on technical support responsibilities, continuous integration and environment management, and collaboration across IT support, release management, and enterprise services teams to operationalize Microsoft Dynamics 365 for Finance and Operations.
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AO.com HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Avature | Legacy | Avature CRM | Candidate Relationship Management | HCM | n/a | 2018 | 2018 |
In 2018, ao.com implemented Avature CRM for Candidate Relationship Management on their website, deploying the application to support candidate engagement through the public careers presence. The implementation positions Avature CRM as the centralized platform for managing candidate touchpoints and recruitment marketing workflows on ao.com, with the full application name Avature CRM used to orchestrate external talent outreach and on-site candidate capture. This deployment is focused on recruitment and talent acquisition functions within the retail organization, applying Candidate Relationship Management capabilities to digitize candidate interactions on the company website.
Avature CRM was configured to support standard Candidate Relationship Management capabilities, including talent pool segmentation, candidate sourcing and nurturing campaigns, configurable talent pipelines, and automated candidate communication workflows. Configuration prioritized career site integration and candidate data capture flows that feed segmented talent pools, while the application orchestration capabilities were used to schedule outreach and manage candidate lifecycle states. The narrative restates Avature CRM to emphasize the platform as the operational hub for these functions.
Operational governance emphasized recruitment team ownership of campaign configuration and candidate consent handling, with the rollout executed through the public website presence rather than described internal system replacements. Process changes centered on standardizing candidate segmentation, recruitment marketing cadence, and centralized candidate record management using Avature CRM. The implementation narrative links ao.com Avature CRM Candidate Relationship Management to the business function of talent acquisition and employer brand management within the United Kingdom retail context.
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AO.com Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2019 | 2019 |
In 2019, ao.com deployed Adobe Connect to deliver Audio Video and Web Conferencing functionality on its public website. Adobe Connect is used to provide browser based live meetings, customer facing webinars, and screen sharing sessions embedded into site workflows. ao.com Adobe Connect Audio Video and Web Conferencing supports customer engagement and remote product demonstration directly on the website.
The implementation emphasized embedding Adobe Connect sessions into public pages with session moderation, host controls, and browser client access consistent with Audio Video and Web Conferencing deployments. Operational coverage is centered on website interactions for customers and external stakeholders, accompanied by administrative workflows for scheduling, access management, and session recording and retention policies. Governance focused on role based host permissions and content moderation to sustain session quality and compliance during rollout.
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Collaboration | Collaboration |
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2020 | 2020 |
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AO.com eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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AO.com CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Call Center | CRM |
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2017 | 2017 |
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Call Center, Customer Experience | CRM |
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2016 | 2017 |
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Customer Analytics | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2020 | 2020 |
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AO.com ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2021 | 2021 |
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AO.com PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2018 | 2018 |
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AO.com IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Data Streaming | IaaS |
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2020 | 2020 |
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AO.com CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at AO.com
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Group Director | Director | Finance | |
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Senior Project Manager - Information Technology | Manager | IT | |
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Transformation Program Director | Director | Operations | |
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Director of Group IT | Director | Finance | |
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Apps Being Evaluated by AO.com Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from AO.com IT executives and key decision makers. This section highlights AO.com's latest recorded technology evaluations, including FullStory for Customer Experience on 2024-06-18. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the AO.com digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-06-18 | AO.com | Evaluated | FullStory | FullStory | Customer Experience | CRM |
FAQ - APPS RUN THE WORLD AO.com Technographics
AO.com is a Retail organization based in United Kingdom,
with around 2921 employees and annual revenues of $1.40 billion.
AO.com operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, Avature CRM and Adobe Connect,
covering areas like ERP Financial, Candidate Relationship Management and Audio Video and Web Conferencing.
AO.com has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Avature and Adobe Systems.
AO.com recently adopted applications including
Microsoft Dynamics 365 for Finance and Operations in 2023, Findify Personalization in 2021 and Hotjar in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AO.com’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates AO.com’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AO.com technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.