App Annie
23 Geary Street, Suite 400/800,
San Francisco, 94108, CA,
United States
San Francisco, 94108, CA,
United States
1 415-638-6840
Professional Services
App Annie Technographics
App Annie Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by App Annie and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 App Annie employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that App Annie has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2018, Drift AI Chatbot for Chatbots and Conversational AI in 2020, Cisco Webex Meetings for Audio Video and Web Conferencing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems App Annie is running and its propensity to invest more and deepen its relationship with Oracle , Drift , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing App Annie revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for App Annie intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
App Annie Tech Stack and Enterprise Applications
App Annie ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018, App Annie implemented Oracle NetSuite ERP to centralize its finance operations. The 600 employee professional services firm deployed Oracle NetSuite ERP as a cloud-based finance platform to consolidate transactional accounting under the ERP Financial category.
The implementation emphasized core ERP Financial capabilities with a particular focus on Accounts Payable and general ledger processing. Configuration work supported the Accounts Payable Specialist role, delivering invoice capture and validation, approval routing, vendor master management, scheduled payment runs, and automated posting to the general ledger. Role-based access controls and a consolidated chart of accounts were configured to support month-end close and audited posting trails.
Operational coverage centered on the central finance organization in the United States, where the Accounts Payable Specialist operated as a primary daily user of Oracle NetSuite ERP. Governance and process changes included formalized approval workflows, segregation of duties controls, and standardized invoice processing procedures routed through the application, with configuration to support reconciliation and auditability.
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App Annie AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, App Annie deployed Drift AI Chatbot on its website. The deployment uses Drift AI Chatbot, classified in Chatbots and Conversational AI, to provide an embedded web chat widget and AI driven conversational flows for lead capture, automated qualification, routing to live agents, and self service knowledge delivery.
Configuration emphasized conversational design, intent mapping, and reusable response templates, supported by content maintenance processes and escalation rules to govern handoffs from bot to human. Operational scope centers on marketing, sales, and customer success teams, with centralized governance of conversational playbooks and messaging while enabling page level message variants across the public web property.
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App Annie Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018, App Annie deployed Cisco Webex Meetings. The deployment positions Cisco Webex Meetings as App Annie's Audio Video and Web Conferencing solution, embedded on the App Annie website to provide direct browser-based meeting access and scheduled customer-facing sessions.
The implementation leverages core Cisco Webex Meetings capabilities including video conferencing, audio conferencing, screen sharing, meeting recording, scheduling and host participant controls, with browser join workflows exposed on the site. Cisco Webex Meetings is used to provision on-demand meetings and scheduled events, and the full application name Cisco Webex Meetings is surfaced in website entry points to simplify external attendee access.
Operationally, the deployment is managed through the Cisco Webex Meetings administrative console, providing centralized configuration, user and meeting policy controls, and roles for hosts and moderators. The configuration focuses on customer engagement flows on the public website and on consistent meeting governance through the platform's built-in administration and participant management features.
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Collaboration | Collaboration |
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2011 | 2011 |
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Collaboration | Collaboration |
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2018 | 2018 |
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App Annie Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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App Annie CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2024 | 2024 |
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Customer Support | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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App Annie ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2013 | 2013 |
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IT Service Management | ITSM |
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2018 | 2018 |
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App Annie TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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App Annie PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2016 | 2016 |
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App Annie IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2010 | 2010 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at App Annie
| First Name | Last Name | Title | Function | Department | Phone | |
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CEO, Chairman & Co-founder | CXO | Finance | |
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COO & CFO | CXO | Finance | |
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EVP Worldwide Sales, GM North America | VP | Finance | |
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VP Controller | VP | Finance | |
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Accounts Receivable Manager | Manager | Finance | |
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Senior Accounting Manager | Manager | Finance | |
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Apps Being Evaluated by App Annie Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from App Annie IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the App Annie digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD App Annie Technographics
App Annie is a Professional Services organization based in United States,
with around 600 employees and annual revenues of $100.0 million.
App Annie operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Drift AI Chatbot and Cisco Webex Meetings,
covering areas like ERP Financial, Chatbots and Conversational AI and Audio Video and Web Conferencing.
App Annie has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Drift and Cisco Systems.
App Annie recently adopted applications including
6sense Account Engagement Platform in 2024, DocuSign eSignature in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of App Annie’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates App Annie’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete App Annie technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.