Rajkot, 360001,
India
AppDividend Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by AppDividend and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 AppDividend employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AppDividend has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2018, CARBON for Analytics and BI in 2021, Voyado for Customer Loyalty in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AppDividend is running and its propensity to invest more and deepen its relationship with GumGum , Ezoic , Near or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AppDividend revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AppDividend intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
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Artificial Intelligence Marketing | AI-Powered Application |
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2018 | 2018 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Near | Legacy | CARBON | Analytics and BI | Analytics and BI | n/a | 2021 | 2021 |
In 2021 AppDividend deployed CARBON as its Analytics and BI solution to instrument and analyze traffic on its public website. The implementation targeted content performance, audience measurement, and editorial decision support for the professional services publisher.
CARBON was embedded on the website via client side instrumentation, collecting page events and user interactions into centralized dashboards. Standard Analytics and BI capabilities were configured, including real time reporting, page level metrics, event tracking, and dashboarding tailored to marketing and editorial workflows.
Operational scope covered the website and content workflows, with primary users in marketing and editorial based in India. Governance focused on role based access to CARBON dashboards and routine content performance reviews, and no external system integrations were specified in the provided source.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Voyado | Legacy | Voyado | Customer Loyalty | CRM | n/a | 2022 | 2022 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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