AI Buyer Insights:

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Applause Data, Technology Stack, and Enterprise Applications
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
LeanData Legacy LeanData Matching Account Based Marketing CRM n/a 2018 2018 In 2018, Applause implemented LeanData Matching as part of its Account Based Marketing efforts, deploying LeanData Matching to centralize lead to account resolution and ownership routing. The initial deployment focused on automated matching of inbound leads to existing account owners and configuration of assignment rules to align sales ownership with account records. The implementation emphasized lead-to-account matching, automated lead routing workflows, and centralized routing governance to reduce conflicting ownership. Governance changes included standardizing assignment rules and operationalizing the matching algorithm within sales operations and account owner workflows, with the explicit outcome of preventing conflicting lead and account ownership issues arising from incorrect assignments.
Marketing Automation CRM 2014 2014
Sales Automation, CRM, Sales Engagement CRM 2021 2021
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Rackspace Technology Legacy Rackspace Cloud Application Hosting and Computing Services IaaS n/a 2013 2013
Application Hosting and Computing Services IaaS 2020 2020
Content Delivery Network IaaS 2018 2018
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Cisco Systems Legacy Cisco Webex Meetings Audio Video and Web Conferencing Collaboration n/a 2021 2021
Collaboration Collaboration 2013 2013
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
ERP Financial ERP Financial Management 2012 2012
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
IT Service Management ITSM 2018 2018
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Robotic Process Automation PaaS 2018 2018
Transactional Email PaaS 2014 2014
Transactional Email PaaS 2020 2020
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Web Content Management Content Management 2017 2017
Web Content Management Content Management 2018 2018
IT Decision Makers and Key Stakeholders at Applause
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Applause Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Applause Technographics

Applause is a Professional Services organization based in United States, with around 400 employees and annual revenues of $200.0 million.

Applause operates a diverse technology stack with applications such as LeanData Matching, Rackspace Cloud and Cisco Webex Meetings, covering areas like Account Based Marketing, Application Hosting and Computing Services and Audio Video and Web Conferencing.

Applause has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as LeanData, Rackspace Technology and Cisco Systems.

Applause recently adopted applications including Salesforce Sales Cloud in 2021, Cisco Webex Meetings in 2021 and Amazon EC2 in 2020, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Applause’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Applause’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Applause technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.