Applause
100 Pennsylvania Ave, 5th Floor,
Framingham, 1701, MA,
United States
Framingham, 1701, MA,
United States
1 508-665-6910
Professional Services
Applause Technographics
Applause Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Applause and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 Applause employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Applause has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2012, Cisco Webex Meetings for Audio Video and Web Conferencing in 2021, Contentful Content Platform for Web Content Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Applause is running and its propensity to invest more and deepen its relationship with Oracle , Cisco Systems , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Applause revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Applause intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Applause Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2012 | 2012 |
In 2012, Applause implemented Oracle NetSuite ERP to consolidate its ERP Financial functions. The Oracle NetSuite ERP deployment focused on core financial management capabilities typical of the ERP Financial category, including general ledger, accounts payable, accounts receivable, billing, and operational financial reporting. The implementation established a single financial system of record to support finance and accounting workflows.
Operationally the deployment aligned with centralized financial controls and standardized accounting workflows across corporate finance, accounting, and revenue operations. Applause maintains ongoing advancement of skills across adjacent technologies including NetSuite, Domo for BI, Informatica Cloud Integration for integration tasks, STATA for analytics, Mautic for marketing automation, and Zendesk for customer support, enabling cross functional reporting, data orchestration, and process automation around the Oracle NetSuite ERP platform. Governance emphasis is on role based access, chart of accounts standardization, and periodic skills development to sustain ERP Financial operations.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, Applause implemented Cisco Webex Meetings as its primary Audio Video and Web Conferencing solution. The deployment is surfaced directly on the Applause website, using Cisco Webex Meetings to provide web-based join flows and scheduled sessions for external clients and internal stakeholders.
Cisco Webex Meetings is configured to deliver standard audio and video conferencing capabilities, screen sharing, meeting recording, host controls, and browser-based access consistent with Audio Video and Web Conferencing functional expectations. The implementation emphasizes a cloud-delivered architecture with the Cisco Webex Meetings service orchestrating real-time sessions initiated from the website, and configuration centered on scheduling, host privilege management, and browser join reliability to support client-facing engagements and internal collaboration.
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Collaboration | Collaboration |
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2013 | 2013 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentful GmbH | Legacy | Contentful Content Platform | Web Content Management | Content Management | n/a | 2017 | 2017 |
In 2017, Applause implemented Contentful Content Platform to manage editorial content and asset delivery on its corporate website. The deployment established Contentful Content Platform as the company's Web Content Management solution for web publication, content authoring, and headless content delivery.
The implementation focused on structured content modeling, content types and media asset management, with localization and environment staging configured to support multi-stage authoring workflows. Role based access, versioning and preview capabilities were implemented to enforce editorial reviews and to separate staging and production content streams.
Contentful Content Platform is used to deliver content via API driven delivery to the website front end, enabling decoupled rendering and faster content updates. Operational ownership and daily use center on marketing and product content teams, who manage content creation, release orchestration and page publishing through the platform.
Governance for the deployment codified content model standards, editorial workflows and access controls to maintain consistency across site pages. The solution represents a Web Content Management approach that centralizes content assets and authoring while enabling programmatic delivery to the Applause website.
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Web Content Management | Content Management |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Robotic Process Automation | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Applause
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Applause Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Applause IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Applause digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Applause Technographics
Applause is a Professional Services organization based in United States,
with around 400 employees and annual revenues of $200.0 million.
Applause operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Cisco Webex Meetings and Contentful Content Platform,
covering areas like ERP Financial, Audio Video and Web Conferencing and Web Content Management.
Applause has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Cisco Systems and Contentful GmbH.
Applause recently adopted applications including
Cisco Webex Meetings in 2021, Salesforce Sales Cloud in 2021 and Amazon SES in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Applause’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Applause’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Applause technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.