Framingham, 1701, MA,
United States
Applause Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Applause and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 Applause employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Applause has purchased the following applications: LeanData Matching for Account Based Marketing in 2018, Rackspace Cloud for Application Hosting and Computing Services in 2013, Cisco Webex Meetings for Audio Video and Web Conferencing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Applause is running and its propensity to invest more and deepen its relationship with LeanData , Rackspace Technology , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Applause revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Applause intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| LeanData | Legacy | LeanData Matching | Account Based Marketing | CRM | n/a | 2018 | 2018 | In 2018, Applause implemented LeanData Matching as part of its Account Based Marketing efforts, deploying LeanData Matching to centralize lead to account resolution and ownership routing. The initial deployment focused on automated matching of inbound leads to existing account owners and configuration of assignment rules to align sales ownership with account records. The implementation emphasized lead-to-account matching, automated lead routing workflows, and centralized routing governance to reduce conflicting ownership. Governance changes included standardizing assignment rules and operationalizing the matching algorithm within sales operations and account owner workflows, with the explicit outcome of preventing conflicting lead and account ownership issues arising from incorrect assignments. | |
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Marketing Automation | CRM |
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2014 | 2014 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Rackspace Technology | Legacy | Rackspace Cloud | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 | ||
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 | ||
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Collaboration | Collaboration |
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2013 | 2013 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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ERP Financial | ERP Financial Management |
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2012 | 2012 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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IT Service Management | ITSM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Robotic Process Automation | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Web Content Management | Content Management |
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2017 | 2017 |
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Web Content Management | Content Management |
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2018 | 2018 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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