AppLovin
1100 Page Mill Rd,
Palo Alto, 94304, CA,
United States
Palo Alto, 94304, CA,
United States
1 800-839-9646
Professional Services
AppLovin Technographics
AppLovin Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AppLovin and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1533 AppLovin employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AppLovin has purchased the following applications: Tipalti Invoice Management and Bill Processing System for AP Automation in 2020, Workday Absence Management for Absence and Leave Management in 2017, Tableau for Analytics and BI in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AppLovin is running and its propensity to invest more and deepen its relationship with Tipalti , Oracle , Expensify or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AppLovin revenues, which have grown to $470.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AppLovin intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AppLovin Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tipalti | Legacy | Tipalti Invoice Management and Bill Processing System | AP Automation | ERP Financial Management | n/a | 2020 | 2020 |
In 2020, AppLovin deployed the Tipalti Invoice Management and Bill Processing System as its AP Automation platform. The Tipalti Invoice Management and Bill Processing System was implemented to centralize invoice intake and standardize bill processing in AppLovin's finance organization.
The implementation leveraged core AP Automation capabilities including invoice capture and optical character recognition, supplier self-service invoice submission surfaced through the company website, automated approval workflow orchestration, and validation rules to produce posting-ready invoice records. Configuration work emphasized approval routing for accounts payable and accounts teams, invoice matching controls, and exception handling to reduce manual intervention.
Operational scope covered AppLovin's finance and accounts payable functions, with vendor-facing submission and invoice tracking integrated into corporate invoice intake channels. Governance established formal workflow controls and approval policies to standardize invoice flows and ensure consistent processing across the organization.
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ERP Financial | ERP Financial Management |
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2018 | 2019 |
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Expense Management | ERP Financial Management |
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2014 | 2014 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Absence Management | Absence and Leave Management | HCM | n/a | 2017 | 2018 |
In 2017, AppLovin implemented Workday Absence Management as part of its Workday footprint supporting Absence and Leave Management. The deployment was positioned within AppLovin's People Operations function and aligned with the companys global HRIS strategy across its Palo Alto headquarters and San Francisco operations, extending to subsidiaries and international offices as part of standard Workday HCM coverage.
Workday Absence Management was configured to manage Time and Absence workflows, absence plans, accrual calculations, leave request and approval routing, and absence balance tracking within Workday's business process framework. Configuration work included security configuration and custom report and dashboard development to provide leadership with visibility into leave metrics, consistent with the HRIS Manager role responsible for report writing and data integrity.
The implementation included inbound and outbound system integrations, explicitly connecting Workday to ADP, CultureAmp, Shareworks, PeopleInsight, Okta, and insurance carriers to exchange absence, benefits and identity data. Integration design emphasized data reconciliation and automated feeds between Workday Absence Management and adjacent systems, supporting payroll adjacent workflows, benefits administration and employee lifecycle analytics.
Governance was managed by an internal HRIS Manager who served as the technical lead for Time and Absence and HCM functional areas, maintained day to day Workday administration, managed external consultant relationships, and partnered with subsidiaries to embed Workday Absence Management into local operational processes. The implementation prioritized business process alignment, ongoing configuration oversight, and maintaining data integrity through controlled business processes and security configuration.
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Applicant Tracking System | HCM |
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2015 | 2015 |
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Compensation Management | HCM |
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2017 | 2018 |
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Core HR | HCM |
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2017 | 2018 |
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Payroll | HCM |
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2015 | 2016 |
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Payroll | HCM |
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2020 | 2020 |
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Payroll | HCM |
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2017 | 2018 |
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Time and Attendance | HCM |
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2017 | 2018 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tableau Software | Legacy | Tableau | Analytics and BI | Analytics and BI | n/a | 2022 | 2022 |
In 2022, AppLovin implemented Tableau as its Analytics and BI platform to centralize mobile game analytics for PeopleFun and broader studio stakeholders. Tableau was employed to create and maintain dashboards, enable SQL driven ad hoc analysis, and surface player behavior signals to Product Management and Player Research.
Functional workstreams concentrated on building reusable Tableau dashboards and visualization templates, developing quantitative models including choice modeling, time series forecasting, Bayesian analysis, and cluster analysis, and instrumenting cohort and funnel analysis workflows. Data operations relied on SQL queries against relational databases and leveraged data pipeline, workflow management, and ETL tooling to populate Tableau datasets and extracts, while governance instituted a weekly reporting cadence using slide decks and Tableau dashboards and a cross functional process to translate analytic recommendations into Product Management development roadmap items.
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Analytics and BI | Analytics and BI |
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2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2011 | 2011 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Contract Lifecycle Management | Content Management |
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2019 | 2019 |
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Digital Signing | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2020 | 2020 |
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Financial Consolidation and Close | EPM |
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2018 | 2018 |
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Financial Consolidation and Close | EPM |
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2022 | 2022 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2013 | 2013 |
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Transactional Email | PaaS |
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2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Threat Modeling, Application Security (AppSec) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at AppLovin
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by AppLovin Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD AppLovin Technographics
AppLovin is a Professional Services organization based in United States,
with around 1533 employees and annual revenues of $470.0 million.
AppLovin operates a diverse technology stack with applications such as
Tipalti Invoice Management and Bill Processing System, Workday Absence Management and Tableau,
covering areas like AP Automation, Absence and Leave Management and Analytics and BI.
AppLovin has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Tipalti, Workday and Tableau Software.
AppLovin recently adopted applications including
Tableau in 2022, Workiva SEC Reporting in 2022 and HUMAN Defense Platform in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AppLovin’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates AppLovin’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AppLovin technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.