AppsFlyer
300 Park Ave South, 8th Floor,
New York, 10010, NY,
United States
New York, 10010, NY,
United States
1 212-480-6400
Professional Services
AppsFlyer Technographics
AppsFlyer Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AppsFlyer and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1100 AppsFlyer employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AppsFlyer has purchased the following applications: Mesh Expense Management for Expense Management in 2023, Mews Property Management for Hotel Property Management in 2021, Drift AI Chatbot for Chatbots and Conversational AI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AppsFlyer is running and its propensity to invest more and deepen its relationship with Mesh Payments , Mews Systems , Drift or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AppsFlyer revenues, which have grown to $400.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AppsFlyer intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AppsFlyer Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mesh Payments | Legacy | Mesh Expense Management | Expense Management | ERP Financial Management | n/a | 2023 | 2023 |
In 2023, AppsFlyer implemented Mesh Expense Management to centralize global expense workflows and enforce standardized finance controls, using the Expense Management application to support corporate spend visibility. The deployment targeted finance and expense management functions and was oriented toward multi-entity operations while being coordinated from the United States.
Mesh Expense Management was configured to automate expense categorization and approvals, embedding policy-driven workflow orchestration and expense capture capabilities. Modules for automated categorization, approval routing, and configurable expense policies were used to standardize processing across legal entities, and module usage is documented in the vendor case study.
The implementation integrated Mesh Expense Management with NetSuite for ERP reconciliation and with Oracle as the HRIS source of employee and payroll data to enable richer reporting and faster post-transaction reconciliation. These integrations connected expense records to general ledger coding and employee master data, supporting consolidated reporting across international entities and improving data continuity between expense, payroll, and finance systems.
Governance and rollout were centered on finance process standardization, with controls implemented for approval workflows and policy compliance across regions. The program delivered stated outcomes of time savings and improved policy compliance, aligning AppsFlyer Expense Management workflows with centralized reconciliation and reporting processes.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mews Systems | Legacy | Mews Property Management | Hotel Property Management | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021, AppsFlyer deployed Mews Property Management as its Hotel Property Management application and embedded Mews Property Management on the company website to support web-facing reservation and guest workflows. The implementation positioned the application to handle customer-facing booking interactions delivered through the website while serving as the central system for property operations aligned to AppsFlyer hospitality needs.
The deployment focused on configuring core Hotel Property Management modules that are standard for the category, including reservation management, front desk operations, rate and inventory controls, housekeeping workflow coordination, guest communications, and operational reporting. Configuration emphasized SaaS-native administration and workflow automation capabilities typical of Hotel Property Management systems, with templates and parameterized rules to manage bookings and guest check-in processes.
Operational scope centers on web-integrated property operations and guest services, aligning hospitality and operations teams around a single Mews Property Management instance exposed on the public site. Governance centered on centralized configuration, web deployment controls, and operational process updates to support online reservation flows and front desk orchestration, keeping operational responsibility within internal hospitality and customer experience functions.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, AppsFlyer deployed Drift AI Chatbot on their website. The implementation leverages the Chatbots and Conversational AI category to deliver an embedded conversational layer for inbound site visitors, using a hosted SaaS chatbot service with a JavaScript widget for front-end delivery. Drift AI Chatbot is configured to handle automated conversational flows and initial lead qualification at the web touchpoint, tying conversational scripts to marketing and customer engagement objectives.
Configuration work focused on conversation flow design, intent and entity modeling, response templating, and escalation rules to route complex sessions to human agents within sales and support teams. Governance emphasized messaging consistency and ongoing training of conversational content, with operations managed by digital marketing and customer success stakeholders. The deployment architecture centers on client-side embedding and vendor-managed AI services, supplemented by admin dashboards for conversation analytics and flow management.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2019 | 2019 |
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Data Warehouse | Analytics and BI |
|
2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
|
2019 | 2019 |
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Collaboration | Collaboration |
|
2013 | 2013 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
|
2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2020 | 2020 |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Account Based Marketing, Sales Engagement | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2014 | 2014 |
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Customer Support | CRM |
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2012 | 2012 |
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Customer Support | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Test Automation Platform | PaaS |
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2023 | 2023 |
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Transactional Email | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
|
2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Identity and Access Management (IAM) | CyberSecurity |
|
2021 | 2021 |
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IT Decision Makers and Key Stakeholders at AppsFlyer
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by AppsFlyer Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from AppsFlyer IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the AppsFlyer digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD AppsFlyer Technographics
AppsFlyer is a Professional Services organization based in United States,
with around 1100 employees and annual revenues of $400.0 million.
AppsFlyer operates a diverse technology stack with applications such as
Mesh Expense Management, Mews Property Management and Drift AI Chatbot,
covering areas like Expense Management, Hotel Property Management and Chatbots and Conversational AI.
AppsFlyer has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Mesh Payments, Mews Systems and Drift.
AppsFlyer recently adopted applications including
Mesh Expense Management in 2023, 6sense Account Engagement Platform in 2023 and Genymotion SaaS in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AppsFlyer’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates AppsFlyer’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AppsFlyer technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.