AppsFlyer
300 Park Ave South, 8th Floor,
New York, 10010, NY,
United States
New York, 10010, NY,
United States
1 212-480-6400
Professional Services
AppsFlyer Technographics
AppsFlyer Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AppsFlyer and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1100 AppsFlyer employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AppsFlyer has purchased the following applications: Demandbase ABX Cloud for Account Based Marketing in 2020, Zendesk Explore for Analytics and BI in 2019, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AppsFlyer is running and its propensity to invest more and deepen its relationship with Demandbase , 6sense , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AppsFlyer revenues, which have grown to $400.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AppsFlyer intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AppsFlyer Data, Technology Stack, and Enterprise Applications
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Demandbase | Legacy | Demandbase ABX Cloud | Account Based Marketing | CRM | n/a | 2020 | 2020 |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Account Based Marketing, Sales Engagement | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2014 | 2014 |
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Customer Support | CRM |
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2012 | 2012 |
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Customer Support | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Explore | Analytics and BI | Analytics and BI | n/a | 2019 | 2019 |
In 2019, AppsFlyer implemented Zendesk Explore as part of its effort to centralize reporting and surface analytics across customer support operations. This deployment augmented the companys use of Zendesk products and extended AppsFlyer's Analytics and BI capabilities to support global self-service and localization objectives while building on their Zendesk relationship that began in 2012.
The implementation included Zendesk Support, Zendesk Guide and Zendesk Explore, with Explore providing consolidated dashboards and reporting for weekly activities, staff performance trends and ticket aging analysis. AppsFlyer configured dedicated dashboards to monitor recurring issues and agent metrics, aligning Explore outputs with operational KPIs common to Analytics and BI such as ticket volume trends, resolution latency and knowledge base consumption.
Zendesk was integrated with Slack to enable real time collaboration on complex tickets and on accounts with special service license agreements, and the platform was used to log emails, calls and face to face actions to create a unified customer record. Primary support channels were email and calls at the time of the deployment, with chat planned for later in the year, and the configuration supported 360 degree visibility across those channels for global support teams.
Operational scope covered global support teams based in nine of AppsFlyers 15 offices, with a plan to extend support to two additional offices by the end of the year, and the knowledge base team worked closely with the customer support organization to capture recurring topics and maintain content. Governance practices included shared dashboards for trend detection, workflows to surface tickets taking longer to resolve and coordinated knowledge creation to improve self service outcomes.
Outcomes documented in 2019 include a reported 98 percent CSAT and a knowledge base success metric where 69 out of 70 customers found a solution in the AppsFlyer knowledge base, supporting a significant reduction in incoming tickets. Zendesk Explore was positioned as the Analytics and BI component that enabled AppsFlyer to scale support, train new agents efficiently and maintain a holistic view of customers across channels.
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Data Warehouse | Analytics and BI |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Platform (GCP) | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2013 | 2013 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2018 | 2018 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Expense Management | ERP Financial Management |
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2023 | 2023 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Hotel Property Management | ERP Services and Operations |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Test Automation Platform | PaaS |
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2023 | 2023 |
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Transactional Email | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at AppsFlyer
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by AppsFlyer Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD AppsFlyer Technographics
AppsFlyer is a Professional Services organization based in United States,
with around 1100 employees and annual revenues of $400.0 million.
AppsFlyer operates a diverse technology stack with applications such as
Demandbase ABX Cloud, Zendesk Explore and Google Cloud Platform (GCP),
covering areas like Account Based Marketing, Analytics and BI and Application Hosting and Computing Services.
AppsFlyer has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Demandbase, Zendesk and Google.
AppsFlyer recently adopted applications including
6sense Account Engagement Platform in 2023, Mesh Expense Management in 2023 and Genymotion SaaS in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AppsFlyer’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates AppsFlyer’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AppsFlyer technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.