Aptum
191 The West Mall,
Toronto, M9C 5K8, ON,
Canada
Toronto, M9C 5K8, ON,
Canada
1 877-720-2228
Professional Services
Aptum Technographics
Aptum Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aptum and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Aptum employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aptum has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2020, Microsoft 365 for Collaboration in 2019, Adobe Acrobat Sign (formerly EchoSign, eSign & Adobe Sign) for Digital Signing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aptum is running and its propensity to invest more and deepen its relationship with HubSpot , Microsoft , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aptum revenues, which have grown to $120.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aptum intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aptum Tech Stack and Enterprise Applications
Aptum AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Aptum implemented Hubspot Live Chat on its public website, deploying the application as part of its Chatbots and Conversational AI tooling to manage inbound visitor engagement. The Hubspot Live Chat deployment provides a front‑end web chat widget and conversational workflows that operate as the primary digital intake channel for website inquiries.
The configuration emphasized standard Chatbots and Conversational AI capabilities, including pre‑chat lead capture forms, scripted welcome messaging, automated qualification prompts, and live agent handoffs. Hubspot Live Chat was set to record conversation transcripts and capture contact details to create or update contact records, enabling structured follow up by customer‑facing teams.
Operationally the solution is hosted on Aptum’s website and is integrated into the HubSpot platform to align chat sessions with sales and marketing processes. Governance practices instituted included conversation routing rules, ownership assignment for inbound leads, and notification workflows to support demand generation, sales, and customer support intake.
|
Aptum Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Aptum implemented Microsoft 365 for Collaboration. Aptum, a 500-employee professional services firm based in Canada with reported revenue of 120000000, uses Microsoft 365 across its public web properties and corporate productivity stack.
The deployment centered on core Microsoft 365 services aligned with Collaboration requirements, including Exchange Online for messaging, SharePoint Online for intranet and document management, OneDrive for Business for personal file sync, and Microsoft Teams for meetings and team collaboration. Configuration work included tenant provisioning, license assignment, and identity integration with Azure Active Directory to manage single sign-on and access controls. Implementation practices reflected standard Collaboration functional workflows such as content collaboration, shared libraries, and synchronous communication.
Operational coverage included IT administration and business-facing functions such as professional services delivery, marketing, and corporate operations within Aptum's Canadian operations. Governance emphasized information architecture, access governance, and phased user onboarding to standardize collaboration policies and retention controls inside Microsoft 365. The narrative confirms Microsoft 365 as the primary Collaboration application for Aptum in 2019.
|
Aptum Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Acrobat Sign (formerly EchoSign, eSign & Adobe Sign) | Digital Signing | Content Management | n/a | 2020 | 2020 |
In 2020, Aptum implemented Adobe Acrobat Sign (formerly EchoSign, eSign & Adobe Sign) as a Digital Signing solution on its website. The deployment focused on web-embedded signature capture to support customer-facing agreement execution and form signing directly from the public site, using Adobe Acrobat Sign to present hosted signing flows and capture legally-binding electronic signatures and audit trails.
The implementation concentrated on Digital Signing capabilities common to the category, including template-driven signature requests, signing ceremony presentation, and compliance-oriented audit logs and timestamps, with administrative controls to manage templates and signer workflows. Operationally the work impacted external-facing contracting and customer onboarding workflows, centralizing signature capture on Aptum web properties and aligning approval and recordkeeping practices with electronic signature governance expectations.
|
Aptum CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Account Based Marketing | CRM |
|
2022 | 2022 |
|
|
|
|
|
CRM | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Experience | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2022 | 2022 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
Aptum PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2019 | 2019 |
|
|
|
|
|
Transactional Email | PaaS |
|
2020 | 2020 |
|
|
|
|
|
Transactional Email | PaaS |
|
2019 | 2019 |
|
Aptum IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
Aptum CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Aptum
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Aptum Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Aptum IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Aptum digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Aptum Technographics
Aptum is a Professional Services organization based in Canada,
with around 500 employees and annual revenues of $120.0 million.
Aptum operates a diverse technology stack with applications such as
Hubspot Live Chat, Microsoft 365 and Adobe Acrobat Sign (formerly EchoSign, eSign & Adobe Sign),
covering areas like Chatbots and Conversational AI, Collaboration and Digital Signing.
Aptum has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as HubSpot, Microsoft and Adobe Systems.
Aptum recently adopted applications including
Zoominfo Platform in 2022, Crazy Egg in 2022 and ZoomInfo Chorus in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Aptum’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Aptum’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Aptum technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.