Durham, 27701, NC,
United States
ArchiveSocial Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by ArchiveSocial and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 ArchiveSocial employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ArchiveSocial has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2012, 6sense Account Engagement Platform for Account Based Marketing in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ArchiveSocial is running and its propensity to invest more and deepen its relationship with HubSpot , Google , 6sense or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ArchiveSocial revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ArchiveSocial intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, ArchiveSocial implemented Hubspot Live Chat as a Chatbots and Conversational AI solution on its public website, deploying the HubSpot-hosted conversational widget to capture and route visitor inquiries. The deployment was executed as a web-facing engagement layer, with the Hubspot Live Chat script embedded in site pages to enable real-time chat sessions and asynchronous message capture.
Configuration work focused on conversation handling and lead capture, using chat widget configuration, targeted welcome messages, and canned responses aligned to marketing and support touchpoints. ArchiveSocial configured live agent handoff and queueing logic consistent with Chatbots and Conversational AI workflows, and instrumented forms and conversation fields to capture contact attributes and contextual metadata.
Operational scope centered on website-based customer engagement, with chat ownership and routing mapped to marketing and client success teams. Governance included establishing conversation routing rules, response ownership, and inbox management practices to align chat workflows with existing customer engagement processes, while keeping the HubSpot vendor platform as the central conversational engine.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012, ArchiveSocial implemented Google Workspace (Formerly Google G-Suite) to establish a unified Collaboration platform for the organization. The deployment provided core Collaboration capabilities including enterprise email, calendaring, and cloud document collaboration to support corporate communications and internal workflows across the company.
ArchiveSocial configured Google Workspace (Formerly Google G-Suite) around standard functional modules such as Gmail for email, Google Calendar for scheduling, Google Drive and Docs for real time document collaboration, and the Admin console for user provisioning and domain configuration. Functional capabilities noted include shared drives, group access controls, and collaborative editing to support communications, operations, and administrative workflows. The presence of Google Workspace on the corporate website indicates domain level verification and DNS configuration tied to corporate email and identity provisioning, with governance implemented through centralized admin controls and role based account management.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 6sense | Legacy | 6sense Account Engagement Platform | Account Based Marketing | CRM | n/a | 2023 | 2023 |
In 2023, ArchiveSocial deployed 6sense Account Engagement Platform to support Account Based Marketing across its marketing and demand generation functions. The implementation uses the 6sense Account Engagement Platform on the company website to capture anonymous visitor interactions and map intent signals to corporate accounts.
Configuration emphasized web tagging, account level scoring, intent signal capture, and orchestration of account engagement workflows typical of Account Based Marketing platforms. The implementation relied on client side instrumentation on public pages to surface anonymous visitor behavior and translate those signals into account engagement indicators used by marketing teams.
Operational coverage included marketing, demand generation, and ABM aligned sales engagement within the United States, with marketing operations responsible for configuration and campaign orchestration. Governance centered on establishing account scoring rules and segmentation workflows so website derived intent could be operationalized into account prioritization and targeted engagement.
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Engagement, Lead Generation | CRM |
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2014 | 2014 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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