Mastercard Argentina
Olga Cossettini 771, Piso 2,
Buenos Aires, C1107CDA,
Argentina
Buenos Aires, C1107CDA,
Argentina
54 11 5776-6000
Banking and Financial Services
Mastercard Argentina Technographics
Mastercard Argentina Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mastercard Argentina and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Mastercard Argentina employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mastercard Argentina has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2017, Wix.com for Web Content Management in 2017, Rapp CRM for CRM in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mastercard Argentina is running and its propensity to invest more and deepen its relationship with Google , Wix.com , Rapp or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mastercard Argentina revenues, which have grown to $120.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mastercard Argentina intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mastercard Argentina Tech Stack and Enterprise Applications
Mastercard Argentina Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Mastercard Argentina implemented Google Workspace (Formerly Google G-Suite) as its enterprise Collaboration platform. Mastercard Argentina implemented Google Workspace (Formerly Google G-Suite) to centralize cloud email, document collaboration, calendaring and meeting capabilities for the organization.
The deployment leveraged core Google Workspace modules including Gmail, Google Drive with Docs, Sheets and Slides, Google Calendar and Google Meet, all administered through the Google Workspace Admin console. Configuration work emphasized organizational units, user and group provisioning, mailbox routing and shared drive structures, while enabling real-time co-authoring, file versioning and comment-driven review workflows aligned with Collaboration use cases.
Google Workspace accounts were provisioned for the companys approximately 200 employees and covered business functions such as finance, commercial and operations within Mastercard Argentina. The corporate website uses Adobe Dynamic Tag Management for tag orchestration and web analytics, a separate client-side tagging layer that coexists with the Collaboration environment without direct coupling to Google Workspace services.
Governance was implemented using Admin console controls for sharing settings, mobile device management, audit logging and retention policies applied at the organizational unit level. The rollout was executed in phased waves to align onboarding with business unit needs and to calibrate sharing and access controls as collaboration policies were enforced.
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Mastercard Argentina Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Wix.com | Legacy | Wix.com | Web Content Management | Content Management | n/a | 2017 | 2017 |
In 2017, Mastercard Argentina implemented Wix.com as its Web Content Management platform. The deployment uses Wix.com hosted SaaS architecture to power the mastercard.com.ar site, with content authoring, templated page composition, and media asset management configured to support marketing and corporate communications.
The implementation integrates Akamai CDN for edge caching of static assets and accelerated content delivery, with CDN configuration aligned to Wix.com publishing workflows. Operational ownership is centered in marketing and communications, using role based editorial workflows, staged publishing and SEO configuration to manage localized content and brand governance.
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Mastercard Argentina CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rapp | Legacy | Rapp CRM | CRM | CRM | n/a | 2020 | 2020 |
In 2020 Mastercard Argentina implemented Rapp CRM, deploying a CRM solution to rework Priceless experiences and communications for the local market. Rapp CRM was used to redesign audience engagement and registration workflows for the Priceless platform, with a stated objective of aligning messaging to Argentine consumer preferences and increasing platform registrations.
Implementation work focused on CRM-aligned capabilities inferred from the case narrative, including audience segmentation, campaign orchestration, personalized communications, registration flow optimization, and analytics and reporting for campaign performance. Configuration appears to have emphasized localized content and messaging rules, campaign scheduling and automation, and measurement dashboards to track visits and sentiment over time.
Operational scope covered Mastercard Argentina marketing and customer experience functions and the Priceless platform user journeys within Argentina. The deployment supported registration and engagement campaigns across web and communications channels, with phased campaign launches and iterative content refinement to align with local preferences.
Governance included centralized campaign approval and localized content governance to maintain brand consistency while permitting market-specific personalization. Outcomes reported in the case study include reported visits growth of plus 200 percent over two years and a boost in positive sentiment, demonstrating measurable engagement improvements tied to Rapp CRM driven communications.
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Mastercard Argentina ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
|
Application Performance Management | ITSM |
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2017 | 2017 |
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Mastercard Argentina TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Governance, Risk and Compliance | TRM |
|
2017 | 2017 |
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Mastercard Argentina IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Mastercard Argentina
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Mastercard Argentina Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mastercard Argentina IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mastercard Argentina digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Mastercard Argentina Technographics
Mastercard Argentina is a Banking and Financial Services organization based in Argentina,
with around 200 employees and annual revenues of $120.0 million.
Mastercard Argentina operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), Wix.com and Rapp CRM,
covering areas like Collaboration, Web Content Management and CRM.
Mastercard Argentina has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Wix.com and Rapp.
Mastercard Argentina recently adopted applications including
Amazon CloudFront in 2021, Rapp CRM in 2020 and Google Cloud Platform (GCP) in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mastercard Argentina’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mastercard Argentina’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mastercard Argentina technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.