AI Buyer Insights:

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Aria Systems Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle NetSuite ERP ERP Financial ERP Financial Management n/a 2013 2013
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2015 2015
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
SMARTe Legacy SMARTe Data Platform Account Based Marketing CRM n/a 2016 2016
In 2016, Aria Systems deployed the SMARTe Data Platform as its Account Based Marketing application. The implementation focused on orchestrating targeted multi-channel ABM plans to unify corporate programs and account opportunities across field events, email campaigns, webinars, executive programs, customer references, and SDR outreach. The project established operational ownership spanning marketing, SDRs, and product and content marketing teams to align persona and account focused programs. Core configuration centered on contact generation, data cleansing, data analysis, and reporting workflows implemented in Marketo and SFDC, with the SMARTe Data Platform functioning as the central data orchestration layer. A KPI monitoring process was implemented to track Coverage, Awareness, Engagement, Reach, and Influence, and Marketing Qualified Account targets were initiated with a cadence targeting 50 Enterprise accounts quarter over quarter. Engagement rose from 5.8 percent to 10.1 percent in the first year of ABM activity, and initial meetings generated $5M in opportunity representing a 25x return in Q1 2017. Operational integrations included vendor relationships and data flows with Everstring, SMARTe, InsideView, ZoomInfo, Terminus, ListenLoop, SalesLoft, Engagio, Simply Direct, PFL, GoToMeeting, Cisco Webex, and Bizible, each managed as part of the martech stack. The SMARTe Data Platform was used to centralize audience and account signals for campaign orchestration and reporting, interfacing with Marketo for execution and SFDC for pipeline and opportunity reporting. Governance emphasized cross functional process definition, vendor operations management, and SDR playbook implementation including outreach strategy, template generation, and sales platform facilitation. Product and Content Marketing were advised to produce personalized persona and account focused content, and ongoing reporting and cleansing routines were institutionalized to maintain account coverage and engagement measurement.
Account Based Marketing CRM 2020 2020
Marketing Analytics CRM 2021 2021
Marketing Automation CRM 2020 2020
Sales Automation, CRM, Sales Engagement CRM 2021 2021
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2014 2014
Application Hosting and Computing Services IaaS 2020 2020
Content Delivery Network IaaS 2020 2020
IT Decision Makers and Key Stakeholders at Aria Systems
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Aria Systems Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Aria Systems Technographics

Aria Systems is a Professional Services organization based in United States, with around 260 employees and annual revenues of $58.0 million.

Aria Systems operates a diverse technology stack with applications such as Oracle NetSuite ERP, Microsoft 365 and SMARTe Data Platform, covering areas like ERP Financial, Collaboration and Account Based Marketing.

Aria Systems has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Oracle, Microsoft and SMARTe.

Aria Systems recently adopted applications including ZoomInfo Chorus in 2021, Salesforce Sales Cloud in 2021 and 6sense Account Engagement Platform in 2020, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Aria Systems’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Aria Systems’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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