San Francisco, 94105, CA,
United States
Aria Systems Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Aria Systems and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 260 Aria Systems employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aria Systems has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2013, Microsoft 365 for Collaboration in 2015, SMARTe Data Platform for Account Based Marketing in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aria Systems is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , SMARTe or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aria Systems revenues, which have grown to $58.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aria Systems intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2013 | 2013 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SMARTe | Legacy | SMARTe Data Platform | Account Based Marketing | CRM | n/a | 2016 | 2016 |
In 2016, Aria Systems deployed the SMARTe Data Platform as its Account Based Marketing application. The implementation focused on orchestrating targeted multi-channel ABM plans to unify corporate programs and account opportunities across field events, email campaigns, webinars, executive programs, customer references, and SDR outreach. The project established operational ownership spanning marketing, SDRs, and product and content marketing teams to align persona and account focused programs.
Core configuration centered on contact generation, data cleansing, data analysis, and reporting workflows implemented in Marketo and SFDC, with the SMARTe Data Platform functioning as the central data orchestration layer. A KPI monitoring process was implemented to track Coverage, Awareness, Engagement, Reach, and Influence, and Marketing Qualified Account targets were initiated with a cadence targeting 50 Enterprise accounts quarter over quarter. Engagement rose from 5.8 percent to 10.1 percent in the first year of ABM activity, and initial meetings generated $5M in opportunity representing a 25x return in Q1 2017.
Operational integrations included vendor relationships and data flows with Everstring, SMARTe, InsideView, ZoomInfo, Terminus, ListenLoop, SalesLoft, Engagio, Simply Direct, PFL, GoToMeeting, Cisco Webex, and Bizible, each managed as part of the martech stack. The SMARTe Data Platform was used to centralize audience and account signals for campaign orchestration and reporting, interfacing with Marketo for execution and SFDC for pipeline and opportunity reporting.
Governance emphasized cross functional process definition, vendor operations management, and SDR playbook implementation including outreach strategy, template generation, and sales platform facilitation. Product and Content Marketing were advised to produce personalized persona and account focused content, and ongoing reporting and cleansing routines were institutionalized to maintain account coverage and engagement measurement.
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Account Based Marketing | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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