Asahi Group
58 Queensbridge Street,
Southbank, 3006, VIC,
Australia
Southbank, 3006, VIC,
Australia
61 3 8866-3888
Consumer Packaged Goods
Asahi Group Technographics
Asahi Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Asahi Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4200 Asahi Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Asahi Group has purchased the following applications: SAP S/4 HANA - Accounts Payables for AP Automation in 2017, PageUp ATS for Applicant Tracking System in 2016, MEX CMMS for Computerized Maintenance Management (CMMS) in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Asahi Group is running and its propensity to invest more and deepen its relationship with SAP , National Australia Bank , PageUp or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Asahi Group revenues, which have grown to $3.41 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Asahi Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Asahi Group Tech Stack and Enterprise Applications
Asahi Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA - Accounts Payables | AP Automation | ERP | n/a | 2017 | 2018 |
In 2017 Mettenberger deployed SAP S/4 HANA - Accounts Payables as an AP Automation initiative to centralize and standardize accounts payable processing within its finance organization. The implementation followed a Central Finance pattern and targeted core finance functions including accounts payable, general ledger and associated inventory interfacing, while also accounting for accounts receivable postings that are outside sales flows.
The SAP S/4 HANA - Accounts Payables implementation included configuration of AP automation workflows and financial posting structures, plus mapping of pure GL, AR (excluding sales), AP with inventory linkage, inventory valuation flows and sales-related posting attributes such as revenue, discounts, alcohol taxes, cost of goods sold, trade spend and container deposit levy. Extraction job design, development and test script completion were core deliverables supporting transactional consistency and reconciliation across the finance landscape.
Integrations were executed through replication of transactional data from Microsoft Dynamics AX tables, with close collaboration with Ernst & Young SAP Data and Analytics team on the design of extraction jobs and data pipelines. AX financial transactions were exploded into constituent elements for Customer, Material and GL-level attributes, and AX master data mappings were prepared to align source master records with SAP Operations.
Rollout governance incorporated structured testing phases including SIT1, SIT2, UAT and PVT, formal defect logging and sign-off, and a change control process that raised and presented change requests to a Change Approval Board. Governance workstreams emphasized master data alignment and test-driven validation to support operational cutover into SAP S/4 HANA - Accounts Payables.
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ERP Financial | ERP |
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2020 | 2020 |
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ERP Financial | ERP |
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2020 | 2020 |
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Expense Management | ERP |
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2022 | 2022 |
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Asahi Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PageUp | Legacy | PageUp ATS | Applicant Tracking System | HCM | n/a | 2016 | 2016 |
In 2016, Mettenberger deployed PageUp ATS as their Applicant Tracking System. The implementation is surfaced on the company careers website, where PageUp ATS publishes job postings, captures applicant submissions, and hosts branded career pages for external candidates.
Configuration centered on core Applicant Tracking System capabilities, including job requisition management, candidate profiles and resume parsing, configurable hiring stages and workflows, interview scheduling, and recruitment reporting. PageUp ATS was used to automate recruiter and hiring manager workflows and to centralize candidate data for talent acquisition operations.
Operational coverage focused on HR and talent acquisition functions within Mettenberger, with the careers site integration feeding recruitment processes and candidate record keeping. Governance emphasized role based access controls for recruiters and hiring managers, standardized hiring workflows, and compliance oriented retention and reporting for applicant data.
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Applicant Tracking System | HCM |
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2021 | 2021 |
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Core HR | HCM |
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2017 | 2018 |
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Core HR | HCM |
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2024 | 2025 |
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Employee Recognition and Rewards Management | HCM |
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2020 | 2020 |
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Learning and Development | HCM |
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2024 | 2025 |
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Payroll | HCM |
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2017 | 2018 |
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Payroll | HCM |
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2024 | 2025 |
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Performance and Goal Management | HCM |
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2017 | 2018 |
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Performance and Goal Management | HCM |
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2024 | 2025 |
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Time and Attendance | HCM |
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2021 | 2021 |
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Time and Attendance | HCM |
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2022 | 2022 |
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Asahi Group ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Maintenance Experts | Legacy | MEX CMMS | Computerized Maintenance Management (CMMS) | ERP Services and Operations | n/a | 2021 | 2021 |
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Credit Union Management | ERP Services and Operations |
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2020 | 2020 |
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Delivery Management | ERP Services and Operations |
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2017 | 2018 |
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Travel Management | ERP Services and Operations |
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2018 | 2018 |
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Asahi Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Audio Video and Web Conferencing | Collaboration |
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2025 | 2025 |
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Collaboration | Collaboration |
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2025 | 2025 |
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Collaboration | Collaboration |
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2025 | 2025 |
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Asahi Group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2025 | 2025 |
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Web Content Management | Content Management |
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2025 | 2025 |
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Asahi Group eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2017 | 2018 |
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Asahi Group SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Fleet Management | SCM |
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2017 | 2018 |
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Asahi Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2025 | 2025 |
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Marketing Automation, Sales Automation | CRM |
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2023 | 2024 |
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Sales Automation | CRM |
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2017 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2025 | 2025 |
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Tag Management | CRM |
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2025 | 2025 |
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Asahi Group EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Environmental, Social, and Governance (ESG) | EPM |
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2020 | 2020 |
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Asahi Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2025 | 2025 |
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Application Performance Management | ITSM |
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2025 | 2025 |
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IT Service Management | ITSM |
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2025 | 2025 |
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Remote Monitoring and Management | ITSM |
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2021 | 2021 |
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Remote Monitoring and Management | ITSM |
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2025 | 2025 |
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Asahi Group Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2017 | 2018 |
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Asahi Group TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2021 | 2021 |
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Asahi Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Asahi Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2025 | 2025 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Asahi Group
| First Name | Last Name | Title | Function | Department | Phone | |
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Group Chief Executive Officer | CXO | Operations | |
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Head of Digital and Technology (CIO) | Director | IT | |
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HR Business Partner | Manager | HR | |
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Group Head of Human Resources (Corporate Functions) | Director | HR | |
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HR Business Partner | Manager | HR | |
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HR Business Partner | Manager | HR | |
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Talent Acquisition Manager ANZ | Manager | HR | |
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Head of Finance | Director | Finance | |
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Group Chief Procurement & Sustainability Officer | CXO | Procurement | |
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Head of Finance Projects | Director | Finance | |
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Payroll Lead | Manager | Finance | |
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Group Finance Manager | Manager | Finance | |
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HR Business Partner | Manager | HR | |
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Global HR Executive | CXO | HR | |
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Human Resources Business Partner | Manager | HR | |
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Group Chief Digital & Information Officer | CXO | IT | |
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CFO | CXO | Finance | |
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Senior Finance Manager - Digital & Corporate | Manager | Finance | |
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Finance Manager - Group Growth & Strategy | Manager | Finance | |
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Senior Financial Analyst | Non Manager | Finance | |
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Head of Finance Transformation | Group Finance | Director | Finance | |
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Credit Servies Manager | Manager | Finance | |
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Manager - Credit Services ALB & ABNZ | Manager | Finance | |
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Credit Team Lead | Manager | Finance | |
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Chief People & Corporate Affairs Officer | CXO | HR | |
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General Manager People Partnering | Manager | HR | |
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Organisational Effectiveness Manager | Manager | HR | |
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Head of People Services | Director | HR | |
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Senior People & Culture Leader | Manager | HR | |
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HRIS/Payroll Manager | Manager | HR | |
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Payroll Services Manager | Manager | HR | |
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Payroll Services Lead | Manager | HR | |
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Apps Being Evaluated by Asahi Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Asahi Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Asahi Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Asahi Group Technographics
Asahi Group is a Consumer Packaged Goods organization based in Australia,
with around 4200 employees and annual revenues of $3.41 billion.
Asahi Group operates a diverse technology stack with applications such as
SAP S/4 HANA - Accounts Payables, PageUp ATS and MEX CMMS,
covering areas like AP Automation, Applicant Tracking System and Computerized Maintenance Management (CMMS).
Asahi Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, PageUp and Maintenance Experts.
Asahi Group recently adopted applications including
Decision Cloud in 2023, FlexiPurchase (OEM Fraedom Spendvision) in 2022 and UKG Pro Timekeeping (ex UKG Dimensions Timekeeping) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Asahi Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Asahi Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Asahi Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.