AsapGuide is a Media organization based in United States, with around 10 employees and annual revenues of $1.0 million.

What enterprise applications does AsapGuide use?

AsapGuide operates a diverse technology stack with applications such as Ezoic, Objective Platform and Hearts&Science smartTracking, covering areas like Artificial Intelligence Marketing, Analytics and BI and Personalization and Product Recommendations.

What digital transformation initiatives has AsapGuide undertaken?

AsapGuide has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Ezoic, Objective Platform and Omnicom Group.

What are the most recent software purchases made by AsapGuide?

AsapGuide recently adopted applications including MediaMath in 2023, Ezoic in 2022 and GumGum in 2022, highlighting its ongoing modernization strategy.

Which IT decision makers lead technology initiatives at AsapGuide?

APPS RUN THE WORLD maintains an up-to-date database of AsapGuide’s key decision makers and IT executives, available to Premium subscribers.

How does APPS RUN THE WORLD track AsapGuide’s IT investments?

Our research team continuously updates AsapGuide’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

How can I access the full list of applications used by AsapGuide?

Subscribe to APPS RUN THE WORLD to access the complete AsapGuide technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.

AsapGuide Technographics, Software Purchases, AI and Digital Transformation Initiatives

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

AsapGuide Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by AsapGuide and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 AsapGuide employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that AsapGuide has purchased the following applications: Ezoic for Artificial Intelligence Marketing in 2022, Objective Platform for Analytics and BI in 2022, Hearts&Science smartTracking for Personalization and Product Recommendations in 2022 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems AsapGuide is running and its propensity to invest more and deepen its relationship with Ezoic , GumGum , Giosg or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing AsapGuide revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AsapGuide intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live
Ezoic	Legacy	Ezoic	Artificial Intelligence Marketing	AI-Powered Application	n/a	2022	2022
			Artificial Intelligence Marketing	AI-Powered Application		2022	2022
			Chatbots and Conversational AI	AI-Powered Application		2022	2022

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

Ezoic

Legacy

Ezoic

Artificial Intelligence Marketing

AI-Powered Application

n/a

2022

Artificial Intelligence Marketing

AI-Powered Application

2022

Chatbots and Conversational AI

AI-Powered Application

2022

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Objective Platform	Legacy	Objective Platform	Analytics and BI	Analytics and BI	n/a	2022	2022	In 2022, AsapGuide embedded Objective Platform on their website to provide Analytics and BI capabilities. AsapGuide implemented Objective Platform to capture site-level metrics through client-side instrumentation and centralized reporting, configuring core features such as event tracking, dashboarding, visual analytics, and funnel and cohort analysis. The implementation maps to typical Analytics and BI workflows, enabling content-level tagging, session and event capture, and consolidated dashboards for editorial and marketing decision making, Objective Platform serving as the primary web analytics layer on the site. Operational scope focused on the AsapGuide website, with marketing and editorial teams designated as primary consumers of dashboards and reports, and a lightweight governance model using role-based access and report sharing to control visibility. Deployment was proportionate to a 10 person media organization, emphasizing streamlined configuration and phased instrumentation of pages and content types rather than extensive enterprise orchestration. Integration points beyond the website are not specified, the implementation emphasizes on-site analytics instrumentation, standardized tagging conventions, and a regular analytics review cadence between content and marketing stakeholders.

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

Objective Platform

Legacy

Objective Platform

Analytics and BI

n/a

2022

In 2022, AsapGuide embedded Objective Platform on their website to provide Analytics and BI capabilities. AsapGuide implemented Objective Platform to capture site-level metrics through client-side instrumentation and centralized reporting, configuring core features such as event tracking, dashboarding, visual analytics, and funnel and cohort analysis. The implementation maps to typical Analytics and BI workflows, enabling content-level tagging, session and event capture, and consolidated dashboards for editorial and marketing decision making, Objective Platform serving as the primary web analytics layer on the site. Operational scope focused on the AsapGuide website, with marketing and editorial teams designated as primary consumers of dashboards and reports, and a lightweight governance model using role-based access and report sharing to control visibility. Deployment was proportionate to a 10 person media organization, emphasizing streamlined configuration and phased instrumentation of pages and content types rather than extensive enterprise orchestration. Integration points beyond the website are not specified, the implementation emphasizes on-site analytics instrumentation, standardized tagging conventions, and a regular analytics review cadence between content and marketing stakeholders.

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Omnicom Group	Legacy	Hearts&Science smartTracking	Personalization and Product Recommendations	eCommerce	n/a	2022	2022	In 2022, AsapGuide deployed Hearts&Science smartTracking on its public website. The deployment is categorized under Personalization and Product Recommendations and is intended to enable on-site behavioral personalization and product recommendation flows via Hearts&Science smartTracking. The implementation captures client side behavioral signals and implements visitor segmentation, real-time recommendation evaluation, and rule based content targeting consistent with Personalization and Product Recommendations workflows. Configuration work concentrated on event instrumentation on editorial and product pages, recommendation logic tuning, and content targeting rules tied to visitor segments. Deployment was executed as a site embedded tracking layer, using Hearts&Science Munchen smartTracking as the processing engine and leveraging Omnicom Group as the vendor context for the product. Operational coverage is focused on the AsapGuide website and primarily impacts editorial, marketing, and e commerce related page experiences for the United States site. Governance and rollout were organized around staged page type rollouts and tag management controls, with AsapGuide’s internal digital team responsible for campaign rules and content governance. The implementation aligns Hearts&Science smartTracking configuration with existing editorial workflows and marketing campaign operations without external system integrator involvement.

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

Omnicom Group

Legacy

Hearts&Science smartTracking

Personalization and Product Recommendations

eCommerce

n/a

2022

In 2022, AsapGuide deployed Hearts&Science smartTracking on its public website. The deployment is categorized under Personalization and Product Recommendations and is intended to enable on-site behavioral personalization and product recommendation flows via Hearts&Science smartTracking. The implementation captures client side behavioral signals and implements visitor segmentation, real-time recommendation evaluation, and rule based content targeting consistent with Personalization and Product Recommendations workflows. Configuration work concentrated on event instrumentation on editorial and product pages, recommendation logic tuning, and content targeting rules tied to visitor segments. Deployment was executed as a site embedded tracking layer, using Hearts&Science Munchen smartTracking as the processing engine and leveraging Omnicom Group as the vendor context for the product. Operational coverage is focused on the AsapGuide website and primarily impacts editorial, marketing, and e commerce related page experiences for the United States site. Governance and rollout were organized around staged page type rollouts and tag management controls, with AsapGuide’s internal digital team responsible for campaign rules and content governance. The implementation aligns Hearts&Science smartTracking configuration with existing editorial workflows and marketing campaign operations without external system integrator involvement.