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Ascential Events Europe Technographics
Ascential Events Europe Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ascential Events Europe and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 146 Ascential Events Europe employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ascential Events Europe has purchased the following applications: Yuify for Blockchain Platform in 2025, Google Workspace (Formerly Google G-Suite) for Collaboration in 2020, Sitecore CMS for Web Content Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ascential Events Europe is running and its propensity to invest more and deepen its relationship with In-House Applications , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ascential Events Europe revenues, which have grown to $104.7 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ascential Events Europe intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ascential Events Europe Tech Stack and Enterprise Applications
Ascential Events Europe Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | Yuify | Blockchain Platform | Blockchain | n/a | 2025 | 2025 |
In 2025, Ascential Events Europe deployed Yuify, a Blockchain Platform, at the Cannes Lions festival in Cannes, France. The deployment used Wacom Yuify to publish and verify live-stage artworks during the 2025 event, establishing an event-level workflow for content publication and proof recording.
The implementation embedded micromarks into stage artworks and recorded immutable proof on a blockchain-backed permanent record, leveraging Yuify for proof-of-existence and content fingerprinting. Yuify was used to publish creator metadata and licensing information alongside the micromarks, while the Yuifinder scanning capability provided runtime discovery and verification for on-site assets.
Operational coverage was focused on the Cannes Lions event in Europe and targeted event stakeholders, specifically attendees and judges, who scanned artworks via Yuifinder to retrieve creator details and licensing status. The configuration supported event-level content protection and enhanced transparency and preservation of creative provenance through immutable recording and on-demand verification.
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Ascential Events Europe Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Ascential Events Europe implemented Google Workspace (Formerly Google G-Suite) to centralize Collaboration capabilities across the organization. The deployment of Google Workspace (Formerly Google G-Suite) established a single provider for email, calendaring, document creation, storage, and real-time collaboration to support event production and corporate operations.
The implementation encompassed standard Collaboration functional modules including Gmail for email continuity, Google Drive and Shared Drives for document storage and content publishing, Google Docs, Sheets, and Slides for collaborative authoring, and Google Meet for video conferencing. Administrative configuration work included tenant domain management, user provisioning and group administration, shared drive structure, and role-based access controls applied through the Google Workspace admin console.
Operational coverage extended organization wide for Ascential Events Europe, addressing core business functions such as events operations, marketing, content production, sales enablement, and corporate support for approximately 146 employees. The deployment emphasized cloud-hosted collaboration to enable synchronous and asynchronous workflows across teams working on Cannes Lions event content and related programs.
Governance adjustments included centralized sharing policies, document ownership conventions, and administrative controls for data access and retention enforced through Google Workspace administration. These governance practices were aligned with Collaboration requirements to standardize file access, reduce version fragmentation, and streamline meeting and scheduling workflows for event lifecycle management.
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Collaboration | Collaboration |
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2022 | 2022 |
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Ascential Events Europe Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sitecore | Legacy | Sitecore CMS | Web Content Management | Content Management | n/a | 2016 | 2016 |
In 2016, Ascential Events Europe implemented Sitecore CMS to power the canneslions.com public website. Sitecore CMS serves as the organization’s Web Content Management platform for editorial publishing, page templating, and marketing content management across the event site.
The deployment focuses on Web Content Management capabilities including content authoring, template driven page composition, media asset management, content versioning and staged publishing workflows. The implementation aligns with typical Sitecore functionality such as experience editor style content editing and personalization to support campaign pages and event microsites.
Operational ownership is centered in marketing, content and digital teams who manage canonical site content, campaign landing pages and event information. Governance is configured around editorial workflows, role based authoring and approval pipelines, and scheduled publishing coordinated with event timelines.
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Web Content Management | Content Management |
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2022 | 2022 |
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Ascential Events Europe CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Ascential Events Europe ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Application Performance Management | ITSM |
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2022 | 2022 |
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Ascential Events Europe TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Ascential Events Europe PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2011 | 2011 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Ascential Events Europe IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Ascential Events Europe CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Ascential Events Europe
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Ascential Events Europe Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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