Birmingham, B3 2RT,
United Kingdom
Ascot Lloyd Technographics
Ascot Lloyd Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ascot Lloyd and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Ascot Lloyd employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ascot Lloyd has purchased the following applications: Microsoft 365 for Collaboration in 2019, Hotjar for Customer Experience in 2018, Rackspace Cloud for Application Hosting and Computing Services in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ascot Lloyd is running and its propensity to invest more and deepen its relationship with Microsoft , Contentsquare , Rackspace Technology or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ascot Lloyd revenues, which have grown to $109.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ascot Lloyd intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ascot Lloyd Tech Stack and Enterprise Applications
Ascot Lloyd Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019 Ascot Lloyd deployed Microsoft 365 to establish an enterprise Collaboration platform for corporate productivity and external content. Public website artifacts show Microsoft 365 is referenced on the company site, confirming an organizational adoption of Microsoft 365 for collaboration and content delivery.
Microsoft 365 was provisioned as a cloud-hosted SaaS tenant delivering Collaboration capabilities, including email and calendaring, document collaboration and versioning, team communication, file sync and storage, and SharePoint-based content publishing. The implementation centers on Microsoft 365 core services such as Exchange Online, SharePoint Online, OneDrive for Business, and Microsoft Teams to support document workflows, internal communication, and external-facing content referenced on the website.
Operational governance is described at the tenant level with centralized administration and user provisioning to cover the firm s corporate staff. Standard Collaboration governance practices are implied, including role-based access controls, centralized policy configuration via the Microsoft 365 admin controls, and content management workflows to align collaboration use across business functions such as corporate operations, client service, and marketing.
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Ascot Lloyd CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018 Ascot Lloyd implemented Hotjar to support Customer Experience on its customer facing website, using the Hotjar application as a behavioral analytics layer for web interactions. The deployment was focused on site level instrumentation to capture visitor behavior and qualitative feedback, positioning Hotjar within Ascot Lloyd Customer Experience workflows for web analytics and UX research.
The technical implementation centers on a client side JavaScript tracking snippet that instruments pages across the public site, enabling session recordings, heatmaps, conversion funnel analysis, and on page feedback surveys. Hotjar was configured to capture session level events and page engagement signals, providing both quantitative heatmap data and qualitative on page survey responses for cross functional analysis.
Operational ownership and scope reside with digital, marketing, and UX teams who maintain tag configuration and analytic settings, with controls applied for sampling, recording limits, and cookie consent integration to align data capture with privacy controls. The Hotjar implementation is used as an integrated input into Ascot Lloyd Customer Experience processes, supplying session level behavioral data for site optimization and user research efforts.
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Marketing Analytics | CRM |
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2021 | 2021 |
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Ascot Lloyd IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rackspace Technology | Legacy | Rackspace Cloud | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 |
In 2014, Ascot Lloyd deployed Rackspace Cloud to host its public website as an Application Hosting and Computing Services implementation. The Rackspace Cloud deployment is referenced directly in the site source and is used for website hosting and web serving infrastructure supporting Ascot Lloyd's digital channels and customer facing content.
The implementation focuses on managed compute instances, scalable object storage, hosted networking components and platform-level monitoring consistent with Application Hosting and Computing Services. Configuration visible on the site indicates web server provisioning, DNS and SSL termination within the Rackspace Cloud environment, while operational ownership aligns with IT operations and digital teams responsible for content management integration, backup routines and routine platform administration. Governance centers on hosting change control and production website availability, with ongoing platform administration and capacity management implicit in the Rackspace Cloud Application Hosting and Computing Services deployment.
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Ascot Lloyd CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Ascot Lloyd
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Ascot Lloyd Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-10-07 | Ascot Lloyd | Evaluated | AlphaTrust | AlphaTrust e-Sign | Digital Signing | Content Management |