Ascot Racecourse Estates
Ascot Racecourse,
Ascot, SL5 7JX,
United Kingdom
Ascot, SL5 7JX,
United Kingdom
44 84 4346-3000
Leisure and Hospitality
Ascot Racecourse Estates Technographics
Ascot Racecourse Estates Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ascot Racecourse Estates and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Ascot Racecourse Estates employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ascot Racecourse Estates has purchased the following applications: ExpenseIn Expense Management for Expense Management in 2022, Microsoft 365 for Collaboration in 2015, Hotjar for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ascot Racecourse Estates is running and its propensity to invest more and deepen its relationship with Mobile Dynamics , Microsoft , ToEvent or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ascot Racecourse Estates revenues, which have grown to $21.9 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ascot Racecourse Estates intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ascot Racecourse Estates Tech Stack and Enterprise Applications
Ascot Racecourse Estates ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mobile Dynamics | Legacy | ExpenseIn Expense Management | Expense Management | ERP | n/a | 2022 | 2022 |
In 2022, Ascot Racecourse Estates implemented ExpenseIn Expense Management to digitalise expense submission, approvals and finance reporting across its UK operations. The deployment used ExpenseIn Expense Management as a SaaS application provisioned for a small organisational footprint, aligning expense workflows with finance and administration functions.
Configuration focused on core Expense Management capabilities including digital receipt capture, mobile and web expense submission, configurable approval workflows, expense policy controls and finance reporting with audit trails. The implementation included role based access and automated approvals to reduce manual routing, and the full application name ExpenseIn Expense Management was used to centralise expense records and support auditability.
Operational coverage targeted finance and administrative staff across Ascot Racecourse Estates in the United Kingdom, with rollout sized to a 10 employee organization. The vendor case study reports strong user adoption and better auditability, and the deployment improved compliance and made expense processing far more efficient.
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Ascot Racecourse Estates Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Ascot Racecourse Estates implemented Microsoft 365 to support Collaboration across the organization. Public site artifacts indicate Microsoft 365 is the named application in use, establishing the product and the Collaboration category connection early in the deployment record.
The deployment aligns with a cloud-hosted Microsoft 365 tenant model and leverages the platform for core collaboration capabilities. Implementation scope includes Exchange Online email and calendaring, SharePoint Online document libraries for content management, Microsoft Teams for real-time collaboration, and OneDrive for personal file sync, with configuration focused on user account provisioning, shared libraries, and calendar coordination.
Operational coverage is organization wide for a small workforce of approximately 10 employees, supporting internal communications, staff collaboration, and content publishing workflows associated with the Ascot website. Governance and administration are proportionate to a small corporate environment, centered on a single Microsoft 365 administration plane for user lifecycle management, access controls, and baseline security and compliance settings.
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Event Management | Collaboration |
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2017 | 2017 |
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Ascot Racecourse Estates CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, Ascot Racecourse Estates implemented Hotjar on its public website to support Customer Experience efforts. The Hotjar deployment is a client-side instrumentation of the site that captures session recordings, heatmaps, and on-page feedback, leveraging standard Hotjar capabilities for qualitative user research and behavioral analytics. This implementation is described as being applied to the live website rather than an internal application.
Operational responsibility for Hotjar data and insights sits with the organization’s web and digital team, with usage focused on web visitor behavior and site interaction analysis to inform UX and marketing decisions. Governance is oriented around web analytics workflows and access controls, and the Ascot Racecourse Estates Hotjar implementation aligns the Customer Experience application to business functions such as digital marketing, user experience research, and site content optimization.
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Customer Support | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Ascot Racecourse Estates TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Ascot Racecourse Estates PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Ascot Racecourse Estates IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Ascot Racecourse Estates
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Ascot Racecourse Estates Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Ascot Racecourse Estates IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Ascot Racecourse Estates digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Ascot Racecourse Estates Technographics
Ascot Racecourse Estates is a Leisure and Hospitality organization based in United Kingdom,
with around 10 employees and annual revenues of $21.9 million.
Ascot Racecourse Estates operates a diverse technology stack with applications such as
ExpenseIn Expense Management, Microsoft 365 and Hotjar,
covering areas like Expense Management, Collaboration and Customer Experience.
Ascot Racecourse Estates has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Mobile Dynamics, Microsoft and Contentsquare.
Ascot Racecourse Estates recently adopted applications including
ExpenseIn Expense Management in 2022, Cloudflare CDN in 2022 and Zendesk Service in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Ascot Racecourse Estates’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Ascot Racecourse Estates’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Ascot Racecourse Estates technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.