ASD Lighting
Mangham Road, Barbot Hall Ind. Est.,
Rotherham, S61 4RJ,
United Kingdom
Rotherham, S61 4RJ,
United Kingdom
44 17 0937-4898
Manufacturing
ASD Lighting Technographics
ASD Lighting Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ASD Lighting and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 280 ASD Lighting employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ASD Lighting has purchased the following applications: EFACS E/8 Software for ERP Financial in 2019, Microsoft 365 for Collaboration in 2021, SendinBlue for Marketing Automation in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ASD Lighting is running and its propensity to invest more and deepen its relationship with Exel Computer Systems , Odoo , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ASD Lighting revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ASD Lighting intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ASD Lighting Tech Stack and Enterprise Applications
ASD Lighting ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Exel Computer Systems | Legacy | EFACS E/8 Software | ERP Financial | ERP | n/a | 2019 | 2019 |
In 2019, ASD Lighting upgraded to Exel's EFACS E/8 Software as an ERP Financial system. The Rotherham based manufacturer originally purchased EFACS in 2009 and went live in 2010, operating a deployment that includes 55 concurrent back office users, 45 factory floor users and 30 licences for Exel's mobile CRM system.
The EFACS E/8 Software implementation emphasizes ERP Financial capabilities while supporting supply chain and manufacturing workflows, reflecting the functionality advances introduced over the prior five years. ASD's Supply Chain and Process Director, Darrell Clark, led the evaluation that identified a faster user interface and expanded functionality as primary drivers for the 2019 upgrade.
Operational coverage for the 2019 upgrade extended across finance, supply chain and production teams at ASD's Rotherham operations, with the platform serving both back office and factory floor users. The deployment maintained the Exel mobile CRM connection to extend ERP data and sales or service workflows to mobile users, aligning shop floor inputs with core financial and inventory records.
Governance and rollout were managed internally with IT Manager Simon Stones and Supply Chain and Process Director Darrell Clark directing the assessment and deployment planning in 2019. The effort focused on moving existing EFACS users and mobile CRM licences to the current EFACS E/8 Software release to capture usability and functional improvements rather than introducing a different ERP vendor solution.
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ERP Financial | ERP |
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2021 | 2021 |
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ASD Lighting Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, ASD Lighting implemented Microsoft 365 to centralize Collaboration across the organization. The full Microsoft 365 suite is referenced on the company website and serves as the primary platform for corporate communications, document management, and user productivity.
The Microsoft 365 deployment follows a cloud-first tenant architecture, leveraging Microsoft Teams for meetings and chat, Exchange Online for corporate email, SharePoint and OneDrive for document libraries and file sharing, and the Office desktop and web applications for authoring. Tenant-level administration and identity controls are managed through Azure Active Directory, enabling centralized user provisioning, role-based access, and governance controls for sharing and retention. The implementation covers core business functions including sales, operations, engineering, and support, aligning Collaboration workflows across desktop and browser access and where Microsoft 365 artifacts are surfaced on the public website.
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ASD Lighting CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brevo | Legacy | SendinBlue | Marketing Automation | CRM | n/a | 2016 | 2016 |
In 2016, ASD Lighting implemented SendinBlue as its Marketing Automation platform on the company website. ASD Lighting is a United Kingdom manufacturing firm with approximately 280 employees and 30000000 in revenue, and the SendinBlue deployment is explicitly surfaced on their public site.
The SendinBlue implementation leverages core Marketing Automation capabilities, including email campaign management, contact list segmentation, website signup forms, and behavioral tracking. Configuration work emphasizes campaign scheduling, template-driven email sends, and contact import and segmentation workflows to support newsletter and promotional communications.
Integration is realized through the corporate website to capture leads and manage customer communications, with SendinBlue handling both promotional and transactional messaging flowing from on-site forms and subscription flows. Operational coverage is centered on the marketing and customer engagement function, using SendinBlue to orchestrate list hygiene, consent capture, and ongoing subscriber communications.
Governance and operational ownership reside with the marketing organization, which manages campaign creation, segmentation rules, and subscription consent workflows inside SendinBlue. The narrative focuses on implemented Marketing Automation capabilities tied to the website, with system architecture oriented around web capture points feeding SendinBlue for outbound email orchestration.
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ASD Lighting ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2022 | 2022 |
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ASD Lighting PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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ASD Lighting IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2004 | 2004 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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ASD Lighting CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at ASD Lighting
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by ASD Lighting Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ASD Lighting IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ASD Lighting digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD ASD Lighting Technographics
ASD Lighting is a Manufacturing organization based in United Kingdom,
with around 280 employees and annual revenues of $30.0 million.
ASD Lighting operates a diverse technology stack with applications such as
EFACS E/8 Software, Microsoft 365 and SendinBlue,
covering areas like ERP Financial, Collaboration and Marketing Automation.
ASD Lighting has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Exel Computer Systems, Microsoft and Brevo.
ASD Lighting recently adopted applications including
New Relic APM in 2022, Odoo Open Source ERP in 2021 and Microsoft 365 in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ASD Lighting’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ASD Lighting’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ASD Lighting technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.