ASK
5665 Carmichael Rd.,
Montgomery, 36117, AL,
United States
Montgomery, 36117, AL,
United States
1 334-387-2758
Professional Services
ASK Technographics
ASK Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ASK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 ASK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ASK has purchased the following applications: Criteria Assesments for Talent Assessment in 2019, Microsoft 365 for Collaboration in 2017, FullStory for Customer Experience in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ASK is running and its propensity to invest more and deepen its relationship with Criteria , Microsoft , FullStory or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ASK revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ASK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ASK Tech Stack and Enterprise Applications
ASK HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Criteria | Legacy | Criteria Assesments | Talent Assessment | HCM | n/a | 2019 | 2019 |
In 2019, ASK implemented Criteria Assesments in the Talent Assessment category to improve hiring outcomes for its inbound call center. The deployment targeted high-volume recruiting for customer service representatives at ASK, a United States based professional services firm with approximately 350 employees, and was positioned as the primary screening gate in the application intake process using Criteria Assesments.
ASK administered a combination of tests from Criteria Assesments, specifically the Criteria Basic Skills Test CBST to assess job readiness and trainability, the Employee Personality Profile EPP as a general personality inventory, and a Typing Test to measure typing proficiency. These assessment modules were applied to all incoming candidates at the start of the application workflow, and assessment scores were used to prioritize which applicants would be invited to the interview stage, aligning screening and interview triage with observable job relevant capabilities.
Operationally the assessment program was embedded into ASK's recruiting and HR workflow and informed downstream quality control and frontline supervision. The functional coverage included candidate screening, interview prioritization, and ongoing quality monitoring by managers and supervisors who listened to calls. The implementation supported ASK moving to direct hire recruiting, replacing prior reliance on temporary agency staffing for the roles in scope.
Governance was centralized in HR, with the Director of Human Resources leading screening rules and candidate selection based on assessment results, which reduced the number of interviews required per hiring target. ASK applied the testing consistently to all incoming applicants to standardize selection, and hiring managers and quality teams used assessment-informed shortlists to structure interviews and onboarding decisions.
Outcomes reported by ASK are explicit and tied to the assessment rollout. In a 15-week period before testing while using temporary agency sourcing ASK hired 172 people and lost 127, a 74 percent turnover rate for new hires. In the 15-week period after introducing direct hire screened with Criteria Assesments ASK hired 172 people and lost 52, a 30 percent turnover rate, representing a 44 percentage point reduction and a 59 percent reduction in turnover. Interview load fell from an estimated 40 hours per week to 17 hours per week, saving 23 hours weekly and roughly 1,200 hours annually, and managers, quality control staff, and clients reported marked improvements in on-the-job quality.
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ASK Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, ASK implemented Microsoft 365 to provide Collaboration capabilities across its 350-employee professional services organization, targeting internal communications and employee productivity. ASK is using Microsoft 365 on their website, and the deployment is centered on a cloud-based Microsoft 365 tenant provisioned for enterprise productivity.
The implementation includes core Collaboration modules typical of the Microsoft 365 suite, including Exchange Online for email, SharePoint Online for content and intranet, OneDrive for file sync and sharing, Microsoft Teams for chat and meetings, and the Office desktop and web applications. Operational coverage is organization-wide with tenant-level administration using Azure Active Directory for identity and license management, and governance configured around access controls and data retention policies to support collaboration workflows across client-facing and internal teams.
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ASK CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FullStory | Legacy | FullStory | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, ASK deployed FullStory to instrument its public website. FullStory is used as a Customer Experience platform to capture session replay, event-level analytics, and behavioral heatmaps across ASK's service pages and contact forms.
Configuration emphasized page level instrumentation, route based capture of user flows, and custom event tagging to surface friction points in lead generation workflows. Implementation included session replay, conversion funnel analysis, DOM level event capture, and user segmentation aligned to marketing and digital experience objectives, with FullStory configured to mask sensitive fields and respect consent controls. Operational ownership sits with ASK's marketing analytics and web operations teams, and ASK FullStory Customer Experience supports marketing and sales functions by providing detailed behavioral data for debugging, UX optimization, and prioritizing front end fixes on the website.
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ASK ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
|
|
IT Service Management | ITSM |
|
2020 | 2020 |
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ASK IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
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Content Delivery Network | IaaS |
|
2020 | 2020 |
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IT Decision Makers and Key Stakeholders at ASK
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by ASK Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ASK IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ASK digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD ASK Technographics
ASK is a Professional Services organization based in United States,
with around 350 employees and annual revenues of $40.0 million.
ASK operates a diverse technology stack with applications such as
Criteria Assesments, Microsoft 365 and FullStory,
covering areas like Talent Assessment, Collaboration and Customer Experience.
ASK has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Criteria, Microsoft and FullStory.
ASK recently adopted applications including
FullStory in 2022, Atlassian Jira Service Desk in 2020 and Amazon EC2 in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ASK’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ASK’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ASK technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.