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Asos Germany

An der Anhalter Bahn 6,
Grossbeeren, 14979,
Germany

https://www.asos.com/de/

49 3370-144-9975

Retail

Asos Germany Technographics

Asos Germany Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Asos Germany and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Asos Germany employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Asos Germany has purchased the following applications: Afterpay Clearpay for Payment Processing in 2020, Cloudinary DAM for Digital Asset Management in 2024, SAP Commerce Cloud (ex Hybris) for eCommerce in 2013 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Asos Germany is running and its propensity to invest more and deepen its relationship with Afterpay , Cloudinary , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Asos Germany revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Asos Germany intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Asos Germany Data, Technology Stack, and Enterprise Applications

ERP Financial Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Afterpay	Legacy	Afterpay Clearpay	Payment Processing	ERP Financial Management	n/a	2020	2020

Content Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Cloudinary	Legacy	Cloudinary DAM	Digital Asset Management	Content Management	n/a	2024	2024

eCommerce

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
SAP	Legacy	SAP Commerce Cloud (ex Hybris)	eCommerce	eCommerce	n/a	2013	2013
			Shipping Management	eCommerce		2021	2021

SCM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Logistics Management	SCM		2017	2018

CRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Customer Analytics	CRM		2024	2024
			Customer Engagement, Customer Loyalty	CRM		2025	2025
			Customer Experience	CRM		2021	2021
			Customer Support	CRM		2015	2015
			Listing Management	CRM		2015	2015
			Marketing Automation	CRM		2016	2016
			Tag Management	CRM		2025	2025
			Tag Management	CRM		2025	2025

ITSM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Application Performance Management	ITSM		2021	2021

IaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Application Hosting and Computing Services	IaaS		2020	2020
			Cloud Storage	IaaS		2022	2022
			Content Delivery Network	IaaS		2022	2022

CyberSecurity

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Application Security (AppSec)	CyberSecurity		2022	2022

IT Decision Makers and Key Stakeholders at Asos Germany

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

Show All Contacts

Apps Being Evaluated by Asos Germany Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

FAQ - APPS RUN THE WORLD Asos Germany Technographics

Asos Germany is a Retail organization based in Germany, with around 50 employees and annual revenues of $200.0 million.

Asos Germany operates a diverse technology stack with applications such as Afterpay Clearpay, Cloudinary DAM and SAP Commerce Cloud (ex Hybris), covering areas like Payment Processing, Digital Asset Management and eCommerce.

Asos Germany has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Afterpay, Cloudinary and SAP.

Asos Germany recently adopted applications including Braze Platform in 2025, Adobe Launch in 2025 and Adobe Dynamic Tag Management in 2025, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Asos Germany’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Asos Germany’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Asos Germany technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.