a.s.r.
Archimedeslaan 10 P.O. Box 2072,
Utrecht, 3500 HB,
Netherlands
Utrecht, 3500 HB,
Netherlands
31 30 257 86 00
Insurance
a.s.r. Technographics
a.s.r. Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by a.s.r. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4294 a.s.r. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that a.s.r. has purchased the following applications: SAP S/4 HANA for ERP Financial in 2019, NGA euHReka for Core HR in 2010, Keylane Axon for Insurance ERP in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems a.s.r. is running and its propensity to invest more and deepen its relationship with SAP , NGA HR , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing a.s.r. revenues, which have grown to $23.90 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for a.s.r. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
a.s.r. Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP ERP ECC 6.0 | SAP S/4 HANA | ERP Financial | ERP Financial Management | Capgemini | 2019 | 2021 |
In 2019, a.s.r. Insurance migrated from SAP ERP ECC 6.0 to SAP S/4 HANA in a two-stage program delivered in partnership with Capgemini. The project targeted a.s.r. Insurance operations in the Netherlands across life insurance, non-life insurance, and other business segments to consolidate infrastructure, reduce maintenance overhead, ensure SEPA compliance, and expand capacity for data-based decision-making.
The deployment centralized ERP Financial capabilities by bringing SAP FICO and the FS-CD module into the SAP S/4 HANA universal journal model, simplifying the financial data model and enabling real-time transaction processing. The conversion sequence began with the database migration from Oracle to SAP S/4HANA 2.0, followed by the technical conversion of the ECC application to SAP S/4 HANA, preserving core finance and billing functionality while reducing process complexity.
Architectural changes included introduction of a unified master data source and extension of a prior data archival program applied to SAP FICO and FS-CD, which had earlier reduced database size by 50 percent and lowered storage requirements. After cutover, the environment reported a 30 percent reduction in RAM consumption, shorter batch windows, and improved financial reporting timeliness driven by real-time processing and the simplified data model.
Program governance used a One Team delivery model with Capgemini as the system integrator, staged execution to align with a.s.r. Insurance operational windows, and explicit steps to maintain regulatory and SEPA compliance. The phased rollout aligned conversion activities to business close and renewal cycles, and the migration was completed under Covid 19 constraints without reported execution issues according to the client statement.
Documented outcomes include reduction of monthly closure performance from 12 hours to 4 hours, monthly renewal performance from 24 hours to 6 hours, and morning batch performance from 4 hours to 2 hours, alongside simplified data structures and faster financial reporting. The SAP S/4 HANA implementation consolidated ERP Financial processes at a.s.r. Insurance and established a unified platform intended to support further migration and future innovation.
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NGA HR | Legacy | NGA euHReka | Core HR | HCM | n/a | 2010 | 2011 |
In 2010, a.s.r. implemented NGA euHReka WorkSpace as a Core HR solution to extend NorthgateArinso services across approximately 4,500 ASR Nederland employees. The deployment centralized employee self service and P&O Service Center capabilities so employees could manage their own HR records while the organization retained structured case management for HR inquiries.
The NGA euHReka implementation delivered standard Core HR functional modules, including employee self service, talent management, performance management, and Service Center Management with a case management tool. Initial configuration prioritized the P&O Service Center workflow, with planned expansion to include an assessment process and broader talent workflows, reflecting a staged rollout approach aligned to HR process sequencing and configuration of eWS features.
Operationally the project built on NorthgateArinso s existing service relationship with ASR Nederland, where NorthgateArinso had been responsible for SAP application management and payroll processing since 2009. The euHReka WorkSpace deployment therefore complemented the supplier managed HR backbone and payroll operations, and covered HR administration and service center functions across ASR Nederland s HR and P&O teams.
Governance and rollout were executed with an initial October start focused on case management configuration for the P&O Service Center, followed by phased feature expansion. The program explicitly aimed to increase the quality and efficiency of HR services, enable employee responsibility for personal data, and improve transparency and back office processing by removing unnecessary handoffs.
|
|
|
|
|
Core HR | HCM |
|
2016 | 2016 |
|
|
|
|
|
Pension Administration | HCM |
|
2023 | 2024 |
|
|
|
|
|
Pension Administration | HCM |
|
2021 | 2023 |
|
|
|
|
|
Recruiting, Applicant Tracking System | HCM |
|
2016 | 2016 |
|
|
|
|
|
Workforce Analytics | HCM |
|
2023 | 2023 |
|
|
|
|
|
Workforce Management | HCM |
|
2016 | 2016 |
|
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Keylane | Legacy | Keylane Axon | Insurance ERP | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, a.s.r. implemented Keylane Axon as its Insurance ERP for a.s.r. Life Insurance to rationalise seven separate policy administration systems that had accumulated after multiple mergers. The Keylane Axon Insurance ERP program targeted consolidation of administrative systems and simplification of the product portfolio to reduce operating complexity and administrative fragmentation.
The implementation concentrated on core policy administration capabilities, product configuration and client process optimisation, using Keylane Axon as the central policy platform. The project included configuration of standard product templates and selective customizations, with some modifications invested by a.s.r. and some developed by Keylane for broader market applicability.
Within one year the first migration of the seven systems was completed, executed in collaboration with migration partner Finavista and Keylane, covering a.s.r. Life operational processes in the Netherlands. The deployment impacted policy administration, operations and product management, and produced a significant reduction in operating costs, with cost savings described as nearly offsetting the cost of the new system.
Governance was organized around a compact project team with short lines of communication between a.s.r., Finavista and Keylane, enabling rapid decisions on when to adjust internal processes, request product changes, or accept standard functionality. This governance model balanced investments in internal modifications against changes to Keylane Axon, and institutionalized product rationalization and centralized administration as ongoing operating practices.
|
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2017 | 2017 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Collaboration | Collaboration |
|
2018 | 2018 |
|
|
|
|
|
Collaboration | Collaboration |
|
2016 | 2016 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Management | Content Management |
|
2008 | 2008 |
|
|
|
|
|
Enterprise Content Management | Content Management |
|
2017 | 2017 |
|
|
|
|
|
Web Content Management | Content Management |
|
2019 | 2019 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Call Center, Customer Experience | CRM |
|
2017 | 2018 |
|
|
|
|
|
CRM | CRM |
|
2012 | 2012 |
|
|
|
|
|
Customer Experience | CRM |
|
2016 | 2016 |
|
|
|
|
|
Customer Support | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
|
|
|
|
Sales Automation, Sales Engagement | CRM |
|
2018 | 2018 |
|
|
|
|
|
Social Media Management | CRM |
|
2016 | 2016 |
|
|
|
|
|
Tag Management | CRM |
|
2019 | 2019 |
|
EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
EPM | EPM |
|
2018 | 2018 |
|
|
|
|
|
Financial Consolidation and Close | EPM |
|
2013 | 2013 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Test Automation Platform | PaaS |
|
2016 | 2016 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Vulnerability Management | CyberSecurity |
|
2024 | 2025 |
|
IT Decision Makers and Key Stakeholders at a.s.r.
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by a.s.r. Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD a.s.r. Technographics
a.s.r. is a Insurance organization based in Netherlands,
with around 4294 employees and annual revenues of $23.90 billion.
a.s.r. operates a diverse technology stack with applications such as
SAP S/4 HANA, NGA euHReka and Keylane Axon,
covering areas like ERP Financial, Core HR and Insurance ERP.
a.s.r. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, NGA HR and Keylane.
a.s.r. recently adopted applications including
Recast Application Manager in 2024, Keylane Plexus in 2023 and Crunchr People Analytics in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of a.s.r.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates a.s.r.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete a.s.r. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.