Pully, 1009,
Switzerland
Assura Technographics
Assura Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Assura and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1700 Assura employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Assura has purchased the following applications: Hotjar for Customer Experience in 2020, Dynatrace APM for Application Performance Management in 2021, Kyriba Treasury for Treasury Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Assura is running and its propensity to invest more and deepen its relationship with Contentsquare , Dynatrace , Kyriba or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Assura revenues, which have grown to $410.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Assura intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Assura Tech Stack and Enterprise Applications
Assura CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
Assura implemented Hotjar in 2020 on its public website to strengthen Customer Experience analytics and behavior tracking. The Hotjar deployment captures session recordings, heatmaps, funnel analytics and on page feedback to analyze visitor interactions across product information and contact flows. Instrumentation was embedded into site templates to ensure consistent data capture across desktop and mobile web sessions.
Hotjar was configured to surface behavior analytics and feedback that support digital marketing, user experience, product management and customer service teams. Data from Hotjar is consumed in routine UX review cycles to inform prioritization of front end improvements and conversion point optimizations. Governance and access were managed internally by Assura's digital web team with centralized implementation controls and role based data access.
|
Assura ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dynatrace | Legacy | Dynatrace APM | Application Performance Management | ITSM | n/a | 2021 | 2021 |
In 2021, Assura deployed Dynatrace APM to instrument and monitor its public website. Assura is a Swiss insurance firm with approximately 1700 employees and implemented Dynatrace APM for Application Performance Management to provide continuous visibility into its digital customer channel.
The implementation emphasized agent based instrumentation and Real User Monitoring to capture front end load times and user journeys, paired with distributed tracing to follow server side transactions. Configuration work included automatic service detection, application topology mapping, centralized dashboards, and alerting to surface anomalies and performance regressions, reflecting core Application Performance Management capabilities.
Operational ownership was centered in digital operations and application engineering, with monitoring feeds used to support incident management and troubleshooting workflows. Rollout targeted the public website estate and focused on web operations and application engineering rather than internal administrative systems, positioning Dynatrace APM as the primary Application Performance Management telemetry source for Assuras online channel.
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Assura TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kyriba | Legacy | Kyriba Treasury | Treasury Management | TRM | n/a | 2016 | 2016 |
In 2016 Assura selected and deployed Kyriba Treasury as its new Treasury Management application, replacing a legacy treasury system as part of a broader finance transformation. The Kyriba implementation was rolled out alongside a new MS Dynamics 365 ERP and targeted core treasury functions—cash management, liquidity visibility, and risk/ALM controls—to centralize and standardize treasury operations across the finance organization. Implementation work emphasized integrations and data flows between Kyriba and the newly implemented ERP to support group financial reporting and regulatory submissions to FINMA and the Federal Office of Public Health. Operational scope encompassed the company’s full finance team (85 finance employees, 15 direct reports) and supported an ALM-driven investment strategy that included migrating CHF 2.8 billion of assets to a single global external asset manager.
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Assura IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Database Management, Open-Source Database | IaaS |
|
2022 | 2022 |
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Assura CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Assura
Apps Being Evaluated by Assura Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-04-15 | Assura | Evaluated | Sopra HR Software | Sopra HR 4YOU (ex HR Access) | Core HR | HCM |