Astro Malaysia Holdings Berhad
Technology Park Malaysia, Bukit Jalil,
Kuala Lumpur, 5700,
Malaysia
Kuala Lumpur, 5700,
Malaysia
60 3 9549 8752
Consumer Packaged Goods
Astro Malaysia Holdings Berhad Technographics
Astro Malaysia Holdings Berhad Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Astro Malaysia Holdings Berhad and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 Astro Malaysia Holdings Berhad employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Astro Malaysia Holdings Berhad has purchased the following applications: Slasify Global Contractor for Contingent Labor Management in 2024, SAS Visual Analytics for Analytics and BI in 2020, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Astro Malaysia Holdings Berhad is running and its propensity to invest more and deepen its relationship with Slasify , Workday , Jobstreet or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Astro Malaysia Holdings Berhad revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Astro Malaysia Holdings Berhad intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Astro Malaysia Holdings Berhad Tech Stack and Enterprise Applications
Astro Malaysia Holdings Berhad HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Slasify | Legacy | Slasify Global Contractor | Contingent Labor Management | HCM | n/a | 2024 | 2024 |
In 2024, Astro Malaysia Holdings Berhad deployed Slasify Global Contractor as a Contingent Labor Management solution to operationalize contractor hiring across Malaysia and Southeast Asia. The implementation focused on HR contractor onboarding, payments, and local compliance, positioning Slasify Global Contractor as the system of record for contingent worker administration.
Slasify supported contractor onboarding workflows, contractor payments and payroll-adjacent payment processing, and regional compliance coverage across Southeast Asia, enabling HR and procurement teams to standardize contractor intake, documentation, and tax compliance processes. The deployment centralized contractor governance and automated payment workflows, reducing manual steps in onboarding and compliance verification while aligning operational controls with contingent labor policies. Slasify Global Contractor was used to scale hires faster while saving time and costs.
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Core HR | HCM |
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2018 | 2018 |
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HR Compliance | HCM |
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2024 | 2024 |
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Payroll | HCM |
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2024 | 2024 |
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Talent Sourcing | HCM |
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2014 | 2018 |
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Astro Malaysia Holdings Berhad Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAS Institute | Legacy | SAS Visual Analytics | Analytics and BI | Analytics and BI | n/a | 2020 | 2020 |
In 2020 Astro Malaysia Holdings Berhad deployed SAS Visual Analytics to provide web‑facing analytics and visualization capabilities on its corporate website. SAS Visual Analytics is being used as an Analytics and BI platform to surface interactive dashboards and audience reporting for digital teams and content stakeholders.
The implementation emphasizes interactive visualization, self service reporting, scheduled report distribution, and ad hoc data exploration typical of Analytics and BI deployments. Configuration work focused on authoring reusable dashboard templates, setting up governed data views for web traffic and content performance, and enabling role based access for marketing and product analytics users.
Operationally the solution is embedded into the website to deliver in situ dashboards and to support digital audience measurement, with data ingestion aligned to site event feeds and internal reporting data sources. Governance and operational ownership are concentrated in digital analytics and marketing reporting functions, with established processes for dashboard lifecycle, data refresh scheduling, and user access control to maintain consistent reporting across teams.
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Astro Malaysia Holdings Berhad Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Astro Malaysia Holdings Berhad implemented Microsoft 365 as its enterprise Collaboration platform. The deployment of Microsoft 365 serves as the central Collaboration environment for corporate communications and content teams within the Malaysia-based broadcaster and media company. Publicly observable markers on Astro’s web estate indicate organization-level adoption of Microsoft 365 services across digital operations.
The Microsoft 365 configuration includes core components such as Exchange Online for corporate messaging, SharePoint Online and OneDrive for Business for document management and co-authoring, and Microsoft Teams for chat and meetings, delivering standard Collaboration capabilities like centralized mailbox management, document versioning, shared site collections, and real-time co-authoring. These functional modules support editorial workflows, content production, and internal coordination typical of large media operations.
Microsoft 365 artifacts are present in the corporate web footprint, indicating the application is used in web content workflows and site management processes in addition to internal collaboration. The observable usage pattern aligns Microsoft 365 with both frontline content teams and back-office corporate functions, providing a unified collaboration layer across Astro’s digital properties.
Governance and administration are managed through the Microsoft 365 tenancy model with role-based access controls and identity management, supporting tenant-level governance such as site provisioning, retention and compliance settings, and centralized administration of user accounts. Operational controls and collaboration workflows are oriented around Microsoft 365 administration best practices to support content lifecycle and regulated broadcast content handling.
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Astro Malaysia Holdings Berhad Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2018 | 2018 |
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Astro Malaysia Holdings Berhad CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2020 | 2020 |
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Astro Malaysia Holdings Berhad ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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Astro Malaysia Holdings Berhad SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Configure Price Quote (CPQ) | SPM |
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2019 | 2019 |
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Astro Malaysia Holdings Berhad PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2023 | 2023 |
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Astro Malaysia Holdings Berhad IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Astro Malaysia Holdings Berhad CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Security (AppSec) | CyberSecurity |
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2025 | 2025 |
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IT Decision Makers and Key Stakeholders at Astro Malaysia Holdings Berhad
| First Name | Last Name | Title | Function | Department | Phone | |
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HR Analyst | Manager | HR | |
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Team Leader, HR Shared Services | Manager | HR | |
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Vice President, Human Capital | VP | HR | |
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Apps Being Evaluated by Astro Malaysia Holdings Berhad Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Astro Malaysia Holdings Berhad IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Astro Malaysia Holdings Berhad digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Astro Malaysia Holdings Berhad Technographics
Astro Malaysia Holdings Berhad is a Consumer Packaged Goods organization based in Malaysia,
with around 5000 employees and annual revenues of $1.00 billion.
Astro Malaysia Holdings Berhad operates a diverse technology stack with applications such as
Slasify Global Contractor, SAS Visual Analytics and Microsoft 365,
covering areas like Contingent Labor Management, Analytics and BI and Collaboration.
Astro Malaysia Holdings Berhad has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Slasify, SAS Institute and Microsoft.
Astro Malaysia Holdings Berhad recently adopted applications including
Irdeto in 2025, Slasify Global Contractor in 2024 and Slasify EOR in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Astro Malaysia Holdings Berhad’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Astro Malaysia Holdings Berhad’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Astro Malaysia Holdings Berhad technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.