AI Buyer Insights:

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

At West End Tech Stack and Enterprise Applications

At West End AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
LiveChat, Inc. Legacy LiveChat Chatbots and Conversational AI AI-Powered Application n/a 2020 2020
In 2020, At West End implemented LiveChat on its public website to manage customer facing inquiries and capture leads. At West End is a professional services firm with about 30 employees, and the deployment leverages the LiveChat web widget coupled with agent consoles to deliver real time messaging to site visitors. The LiveChat implementation configures core Chatbots and Conversational AI capabilities including a web embedded chat widget, canned responses, chat routing to available staff, offline contact forms, and chat transcript capture for follow up. Configuration focuses on lightweight workflows appropriate for a small firm, with presence indicators and basic queueing to distribute chats across the internal team. Operational ownership is assigned to client services and front office staff who handle realtime conversations and subsequent outreach, with transcripts retained to support case handling and sales follow up workflows. At West End uses LiveChat, a Chatbots and Conversational AI application, to support customer support and lead capture business functions.
At West End Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2017 2017
In 2017, At West End implemented Microsoft 365 for Collaboration across its 30 person professional services firm. Microsoft 365 serves as the firm wide collaboration and productivity platform, supporting core business functions such as client services, internal team collaboration, and administrative operations. The implementation emphasizes Microsoft 365 modules including Exchange Online for email, SharePoint Online for team and client document management, OneDrive for Business for individual file storage, Microsoft Teams for chat and meetings, and the Office desktop and web apps for productivity. Tenant configuration uses Azure Active Directory for identity and user provisioning, and standard Microsoft 365 administrative controls were applied to define user roles and license assignments. Operational coverage is company wide across client delivery, marketing, finance, and operations teams in the United States, with public site source references indicating Microsoft 365 artifacts on the corporate website. The deployment is consistent with Collaboration category functionality, enabling unified messaging, file sharing, and scheduled virtual meetings as part of routine client engagement workflows. Governance was structured around centralized administration in the Microsoft 365 tenant, role based access controls, and baseline policy enforcement for email and document retention using native Microsoft 365 compliance and security capabilities. Admin workflows include tenant level user lifecycle procedures and group based permission models to align collaboration boundaries with client confidentiality and internal process needs.
At West End eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle NetSuite SuiteCommerce eCommerce eCommerce n/a 2015 2015
In 2015, At West End deployed Oracle NetSuite SuiteCommerce to power its customer-facing website and establish a unified eCommerce capability. The implementation supports the companys eCommerce storefront and aligns with its small professional services operational footprint in the United States, reflecting an online selling and client engagement channel for a 30 employee organization. The Oracle NetSuite SuiteCommerce implementation was configured to deliver core storefront functionality including product catalog management, merchandising, shopping cart and checkout workflows, content management for site pages, and payment processing orchestration. Configuration focused on catalog taxonomy and merchandising rules appropriate for a smaller catalog, with storefront templates and responsive site rendering to serve web traffic and client purchase journeys. Operationally the SuiteCommerce deployment is integrated into NetSuite-backed order capture and record synchronization to maintain inventory and order data consistency with back-office records. The rollout concentrated on the public website and involved centralizing catalog governance and order management workflows to support eCommerce, marketing, and fulfillment activities, with role-based access for site and order administrators.
At West End CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
CRM CRM 2011 2011
Customer Experience CRM 2020 2020
Marketing Automation CRM 2015 2015
Marketing Automation CRM 2021 2021
At West End IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2016 2016
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2016 2016

IT Decision Makers and Key Stakeholders at At West End

First Name Last Name Title Function Department Email Phone
National Accounts Manager Manager Finance
Operations Manager Manager Finance
Vice President Sales Development VP Sales

Apps Being Evaluated by At West End Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from At West End IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the At West End digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD At West End Technographics
At West End is a Professional Services organization based in United States, with around 30 employees and annual revenues of $3.0 million.
At West End operates a diverse technology stack with applications such as LiveChat, Microsoft 365 and Oracle NetSuite SuiteCommerce, covering areas like Chatbots and Conversational AI, Collaboration and eCommerce.
At West End has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as LiveChat, Inc., Microsoft and Oracle.
At West End recently adopted applications including Klaviyo in 2021, LiveChat in 2020 and Hotjar in 2020, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of At West End’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates At West End’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete At West End technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.