AthleticDNA
10854 117th Place Northeast,
Kirkland,, 98033, WA,
United States
Kirkland,, 98033, WA,
United States
1 425-822-6460
Consumer Packaged Goods
AthleticDNA Technographics
AthleticDNA Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AthleticDNA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 AthleticDNA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AthleticDNA has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2014, GoDaddy Webmail for Collaboration in 2013, BigCommerce for eCommerce in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AthleticDNA is running and its propensity to invest more and deepen its relationship with Oracle , Apple , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AthleticDNA revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AthleticDNA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AthleticDNA Tech Stack and Enterprise Applications
AthleticDNA ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, AthleticDNA implemented Oracle NetSuite ERP as its ERP Financial solution. The deployment addressed the finance needs of a United States based consumer packaged goods company with roughly 10 employees, using the cloud-native Oracle NetSuite ERP to consolidate transactional financial records.
The implementation focused on core financial modules typical of ERP Financial systems, including general ledger, accounts payable, accounts receivable, billing, and cash management, configured for single-entity bookkeeping and recurrent invoicing workflows. Configuration emphasized chart of accounts design, tax and billing rules, and automation of routine journal entries and recurring invoices to fit a small organization.
Operational coverage centered on finance and accounting, with the application supporting order-to-cash and procure-to-pay processes as used by small sales and operations teams. The system was positioned as the primary record of financial transactions, shaping bookkeeping, invoicing, and cash posting activities across the business.
Governance and process changes were formalized through role-based access controls, a standardized chart of accounts, and documented month-end close and billing procedures to create consistent financial workflows. User roles and approval paths were defined to align operational responsibilities with accounting controls.
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Payment Processing | ERP |
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2018 | 2018 |
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AthleticDNA Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, AthleticDNA implemented GoDaddy Webmail as its primary Collaboration application to host website-linked email. AthleticDNA uses GoDaddy Webmail on their website to provision staff mailboxes and manage inbound customer inquiries through site contact channels. The AthleticDNA GoDaddy Webmail Collaboration configuration reflects a hosted, provider-managed approach suitable for a 10 employee consumer packaged goods firm, emphasizing web-based inbox access and central mailbox administration.
GoDaddy Webmail provided standard hosted email capabilities including webmail interface, SMTP and IMAP access, and basic mailbox provisioning workflows, consistent with the Collaboration category. Operational coverage focused on corporate communications and customer-facing messaging for the United States based organization, with governance centered on mailbox setup, password management, and simple administrative controls rather than enterprise identity orchestration. The implementation prioritized lightweight administration and hosted infrastructure, aligning the company's application choice with its small scale and core business functions.
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AthleticDNA eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bigcommerce | Legacy | BigCommerce | eCommerce | eCommerce | n/a | 2017 | 2017 |
In 2017, AthleticDNA implemented BigCommerce to power its eCommerce storefront on https://www.athleticdna.com. The BigCommerce deployment serves as the primary eCommerce application responsible for product presentation, shopping cart and hosted checkout functionality for the consumer packaged goods business.
The implementation leverages the cloud SaaS architecture of BigCommerce, which is proportionate to AthleticDNA's 10 person operating footprint and small revenue scale. Functional capabilities in use are consistent with the eCommerce category, including catalog management, storefront theming and content management, shopping cart and checkout workflows, order management and basic inventory controls, and promotional pricing features. Operational coverage centers on online sales, marketing content updates, and order fulfillment workflows, with governance focused on web content publishing and order processing procedures. AthleticDNA BigCommerce eCommerce supports the company business functions of online sales, marketing operations, and order management.
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AthleticDNA CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Loyalty | CRM |
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2018 | 2018 |
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AthleticDNA IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at AthleticDNA
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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VP of Brand Ambassadors | VP | Marketing | |
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Director of Sales and Sports Marketing | Director | Marketing | |
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Sports Marketing Manager | Manager | Marketing | |
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Apps Being Evaluated by AthleticDNA Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from AthleticDNA IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the AthleticDNA digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD AthleticDNA Technographics
AthleticDNA is a Consumer Packaged Goods organization based in United States,
with around 10 employees and annual revenues of $1.0 million.
AthleticDNA operates a diverse technology stack with applications such as
Oracle NetSuite ERP, GoDaddy Webmail and BigCommerce,
covering areas like ERP Financial, Collaboration and eCommerce.
AthleticDNA has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, GoDaddy and Bigcommerce.
AthleticDNA recently adopted applications including
Google Cloud Platform (GCP) in 2021, Apple Pay in 2018 and Smile UI in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AthleticDNA’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates AthleticDNA’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AthleticDNA technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.