Atkins Farm, Garden Machinery and Parts Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Atkins Farm, Garden Machinery and Parts and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Atkins Farm, Garden Machinery and Parts employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Atkins Farm, Garden Machinery and Parts has purchased the following applications: Microsoft Dynamics 365 Business Central for ERP Financial in 2021, Microsoft 365 for Collaboration in 2024, Sana Commerce Cloud for eCommerce in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Atkins Farm, Garden Machinery and Parts is running and its propensity to invest more and deepen its relationship with Microsoft , Sana Commerce , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Atkins Farm, Garden Machinery and Parts revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Atkins Farm, Garden Machinery and Parts intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 Business Central | ERP Financial | ERP Financial Management | Simply Dynamics 365 | 2021 | 2022 |
In 2021, Atkins Farm, Garden Machinery and Parts migrated its web storefront to Sana Commerce Cloud while running Microsoft Dynamics 365 Business Central as its primary ERP Financial application. The project followed an initial Sana 9.3.5 deployment in March 2020 and a full move to Sana Commerce Cloud in April 2021, with implementation support and a recommendation from SI partner Simply Dynamics 365.
The implementation centered on the Sana Commerce Cloud add-on integrated with Microsoft Dynamics 365 Business Central, delivering a unified commerce and ERP workflow. Functional capabilities implemented include the Visual Designer for fast page composition, Sana Admin for catalog and content management, real time product list and product page rendering from ERP data, and a publish pipeline that accelerates page creation to publication.
Integration work emphasized real time synchronization between the e-commerce layer and Microsoft Dynamics 365 Business Central, enabling accurate stock visibility and order capture 24/7. The web store was configured to support gated B2B ordering with account based access while also serving B2C customers, and catalog, pricing and inventory flows derive directly from Business Central master data.
Operational changes reduced reliance on external contractors by empowering internal staff to build pages and promotional content, with the Atkins e-commerce manager able to create a full page including product lists, product pages and content pages and publish in under four minutes. Governance included a company policy to restrict online sales to registered B2B accounts and a content cadence supported by Sana Commerce Cloud bi weekly updates.
Outcomes reported by Atkins are explicit and measurable in their own reporting, including over 50 percent of business now conducted online, B2B business running at 200 percent year to date, B2C running at over 190 percent year to date, reliable and accurate stock availability via the web store, and a 160 percent increase in overall traffic compared to 2020 with organic search providing more than 80 percent of visitors. The Atkins web store also received industry recognition by winning the E Commerce Success Award at the B2B E Commerce Awards.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2024 | 2024 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sana Commerce | Legacy | Sana Commerce Cloud | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020 Atkins Farm, Garden Machinery and Parts deployed Sana Commerce Cloud as its primary eCommerce platform on its public website. The deployment focused on enabling online sales of garden machinery and spare parts through the Sana Commerce Cloud application, aligning the vendor storefront with the company web presence at https://www.atkins.ie/.
The Sana Commerce Cloud implementation emphasized standard eCommerce functional modules, including catalog and product content management, shopping cart and checkout workflows, customer account management, and site merchandising capabilities. Configuration work centered on product taxonomy, SKU presentation for spare parts and machinery, pricing configuration for retail transactions, and storefront content management to support promotional and seasonal merchandising.
Operational coverage targeted the companys online retail channel and adjacent business functions, specifically eCommerce operations, merchandising, customer service, and order fulfillment teams. The Sana Commerce Cloud site is positioned to handle product discovery, online ordering, and customer self-service tasks that support Atkins Farm, Garden Machinery and Parts retail operations across its service area in Ireland.
Governance was organized around centralized catalog ownership and defined processes for content updates and order handling, with role-based access for merchandising and operations staff. Rollout appears to have been executed on the production website, with ongoing site administration and catalog management embedded into existing retail workflows.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2024 | 2024 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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