Docklands, 3008, VIC,
Australia
Atlantic Group Technographics
Atlantic Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Atlantic Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 145 Atlantic Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Atlantic Group has purchased the following applications: Flare Benefits for Benefits Administration in 2018, Wingify VWO for Marketing Analytics in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Atlantic Group is running and its propensity to invest more and deepen its relationship with Flare HR , Wingify or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Atlantic Group revenues, which have grown to $16.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Atlantic Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Atlantic Group Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Flare HR | Legacy | Flare Benefits | Benefits Administration | HCM | n/a | 2018 | 2018 |
In 2018 Atlantic Group implemented Flare Benefits, a Benefits Administration application, to centralize onboarding data capture and employee rewards for its hospitality workforce. The decision addressed a staffing profile of 145 full time staff and more than 1100 casual workers annually, with a recurring onboarding surge of roughly 300 to 400 new hires concentrated in November and December.
The deployment emphasized onboarding workflows and document management capabilities, including structured employee profile capture, digital storage of required paperwork, and enrollment workflows for benefit programs. Flare Benefits was used to maintain training and qualification records that tie to staff eligibility, and to present a rewards and benefits catalogue that frontline HR could reference during onboarding and ongoing engagement.
Operational scope covered HR operations supporting venue and event staffing across Atlantic Group, with configuration focused on rapid intake and staged documentation checkpoints to cope with peak seasonal volumes. The platform reduced the manual handling of paperwork and preserved onboarding history for individual casual and permanent workers, enabling HR to prioritize day to day business while maintaining consistent data capture.
Governance and process changes centered on standardizing the onboarding sequence and shifting routine document retention into the Flare Benefits application, creating repeatable workflows for new hires and returning casuals. The rewards and benefits functionality also provided a repeat engagement mechanism for HR, with staff uptake of benefits cited as a channel to reinforce training, culture fit, and ongoing communication.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Wingify | Legacy | Wingify VWO | Marketing Analytics | CRM | n/a | 2021 | 2021 |
In 2021 Atlantic Group deployed Wingify VWO on its website. Wingify VWO is being used as the Marketing Analytics layer to instrument the public site for experimentation, conversion tracking and behavioral measurement across customer touchpoints. The implementation focuses on front end tagging and experiment orchestration to capture page events and funnel conversions.
Configuration leverages standard Wingify VWO capabilities such as A/B testing, multivariate testing, visitor segmentation, onsite personalization, heatmaps and session recordings, enabling controlled experiments and qualitative insight collection. Experiment setups are defined with goal tracking and funnel event instrumentation to evaluate variant performance against conversion and engagement objectives.
Operational ownership resides with marketing and digital teams who manage experiment design, hypothesis documentation and staged rollouts through the Wingify VWO application. Test results are consumed by marketing and customer experience workflows to prioritize website UX changes and campaign targeting.
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IT Decision Makers and Key Stakeholders at Atlantic Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Atlantic Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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