Atmosphere
Atmosphere Technographics
Atmosphere Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Atmosphere and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 750 Atmosphere employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Atmosphere has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, GumGum for Artificial Intelligence Marketing in 2021, Kaltura Video Cloud Platform for Audio Video and Web Conferencing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Atmosphere is running and its propensity to invest more and deepen its relationship with Oracle , Stripe , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Atmosphere revenues, which have grown to $80.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Atmosphere intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Atmosphere Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2015 | 2015 |
In 2015, Atmosphere implemented Oracle NetSuite ERP as its core financial system. The Oracle NetSuite ERP deployment served as Atmosphere's ERP Financial backbone for accounting and finance functions across the organization.
The implementation covered standard ERP Financial modules aligned to the company requirements, including accounts payable, accounts receivable, general ledger, bank and credit card reconciliation, fixed asset schedules, and month-end close workflows. The system also supported commission calculation and payout workflows for Account Executives and contract review processes to identify accounting impacts, reflecting responsibilities cited in the Staff Accountant role that requires high proficiency in NetSuite.
Operational coverage centered on the corporate accounting team based at Atmosphere's Austin, TX headquarters, supporting a company with approximately 750 employees and reported revenue near 80,000,000. Daily accounting functions, reconciliations, journal entry posting, balance sheet and G L reconciliations, and audit support were governed through NetSuite-driven processes, with the accounting team accountable for maintaining internal policies and identifying process improvements.
Given the job profile notes on eCommerce and inventory management experience, Oracle NetSuite ERP was also positioned to support commerce and inventory workflows alongside core financial operations. Governance emphasis included structured month-end close ownership, commission payout controls for sales compensation, and providing audit-ready financial records for internal and external reviews.
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Payment Processing | ERP Financial Management |
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2018 | 2018 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2021 | 2021 |
In 2021 Atmosphere implemented GumGum on its public website. GumGum is an Artificial Intelligence Marketing application deployed to support marketing and ad operations by enabling contextual advertising and automated media placement across Atmosphere's ad-supported streaming inventory.
Deployment used a site-level client tag to enable contextual targeting, visual intelligence for video and display content, and campaign measurement features that align with Artificial Intelligence Marketing workflows. Configuration work focused on page-level tag placement, category modeling, and the activation of automated targeting rules within GumGum.
Operational ownership sits with Atmosphere marketing and ad operations teams, with rollout confined to the company website and focused on ad inventory and content pages. Governance centered on campaign controls, contextual category taxonomies, and feeding measurement data into existing reporting workflows to support programmatic advertising operations.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kaltura | Legacy | Kaltura Video Cloud Platform | Audio Video and Web Conferencing | Collaboration | n/a | 2019 | 2019 |
In 2019, Atmosphere implemented Kaltura Video Cloud Platform. The deployment embeds Kaltura Video Cloud Platform into Atmosphere's public website to handle video publishing and streaming in the Audio Video and Web Conferencing category. The implementation supports Atmosphere's media delivery business function and focuses on managing video assets for viewer playback.
Configuration work centered on core Kaltura capabilities, including video ingestion, transcoding and adaptive bitrate packaging, player embedding, content management and metadata taxonomy, and analytics instrumentation. Kaltura Video Cloud Platform was configured to manage programmatic ingestion pipelines and editorial publishing workflows, aligning platform modules with content scheduling and catalog management needs.
The implementation integrates the platform with the website front end through standard player embeds and platform APIs, enabling content delivery to audiences via the site. Operational coverage included editorial, product and operations teams responsible for content curation, publishing, and playback monitoring.
Governance controls were established around role based access, content tagging for rights and distribution, and structured publishing approval workflows to coordinate editorial and product processes. The approach centralized video asset management within Kaltura Video Cloud Platform and formalized operational procedures for web based content publication.
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Collaboration | Collaboration |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2020 | 2020 |
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Customer Engagement, Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation, Customer Data Platform | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Atmosphere
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Atmosphere Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Atmosphere IT executives and key decision makers. This section highlights Atmosphere's latest recorded technology evaluations, including Spectrio Engage (ex Enplug) for Digital Signing on 2024-06-06. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Atmosphere digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Atmosphere Technographics
Atmosphere is a Media organization based in United States,
with around 750 employees and annual revenues of $80.0 million.
Atmosphere operates a diverse technology stack with applications such as
Oracle NetSuite ERP, GumGum and Kaltura Video Cloud Platform,
covering areas like ERP Financial, Artificial Intelligence Marketing and Audio Video and Web Conferencing.
Atmosphere has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, GumGum and Kaltura.
Atmosphere recently adopted applications including
Xandr Invest (ex AppNexus DSP) in 2022, Magnite (ex Rubicon Project) in 2022 and Microsoft Clarity in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Atmosphere’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Atmosphere’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Atmosphere technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.