Attraction World
3&4 Regal Court, 6 Sovereign Road Kings Norton Business Centre,
Birmingham, B30 3HN,
United Kingdom
Birmingham, B30 3HN,
United Kingdom
44 12 1486-0300
Professional Services
Attraction World Technographics
Attraction World Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Attraction World and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 72 Attraction World employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Attraction World has purchased the following applications: Microsoft 365 for Collaboration in 2019, Hotjar for Customer Experience in 2017, New Relic APM for Application Performance Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Attraction World is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Attraction World revenues, which have grown to $108.1 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Attraction World intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Attraction World Tech Stack and Enterprise Applications
Attraction World Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019 Attraction World deployed Microsoft 365 as its Collaboration platform. References to Microsoft 365 appear in Attraction World’s website source, indicating the vendor Microsoft products are in active use and surfaced through site-level scripts or service references.
The implementation is consistent with a cloud-hosted Microsoft 365 tenant delivering core Collaboration capabilities, including enterprise email, document collaboration and storage, and team communication through services commonly associated with Microsoft 365 such as Exchange Online, SharePoint Online, Microsoft Teams and OneDrive for Business. Administrative and security controls are managed at the tenant level and are likely integrated with Azure Active Directory for identity and access management.
Operational coverage aligns with a 72 employee professional services organization based in the United Kingdom, with Microsoft 365 supporting corporate functions such as marketing, customer service and internal communications. Governance appears to be centralized under IT administration for tenant configuration, content management and collaboration policy enforcement, reflecting standard Collaboration category workflows for a small to mid-sized enterprise.
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Collaboration | Collaboration |
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2022 | 2022 |
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Attraction World CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017, Attraction World implemented Hotjar on their website to support Customer Experience. The deployment installed the Hotjar client-side tracking script across Attraction World web pages, enabling qualitative behavioral analytics to inform site experience work.
The implementation used Hotjar modules common to the Customer Experience category, including session recordings, heatmaps, funnel analysis and on-site feedback widgets, instrumented through the site tag. Operational coverage focused on web product, UX and marketing workflows within Attraction World in the United Kingdom, with configuration targeted at capturing user interactions and direct feedback. Governance for the deployment centered on site-level configuration and data collection settings consistent with customer experience tooling, enabling teams to review recordings and aggregated heatmap data as part of iterative experience and conversion optimization efforts.
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Attraction World ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2017 | 2017 |
Attraction World implemented New Relic APM in 2017 to instrument its public website and capture application level telemetry. The New Relic APM deployment is categorized as Application Performance Management and was applied to the customer facing web application to provide transaction tracing, real user monitoring, error analytics and application metrics collection with New Relic APM agents embedded in the web stack.
Operational scope focused on the website and the teams that operate it, with dashboards and alerting used to drive incident response and operational workflows. Governance work included standardizing instrumentation practices and alert thresholds so monitoring data from New Relic APM could be used consistently by web engineering and operations for triage and performance analysis.
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IT Service Management | ITSM |
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2018 | 2018 |
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Attraction World PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2017 | 2017 |
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Attraction World IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Attraction World CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2013 | 2013 |
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Attraction World Managed Services Provider (MSP)
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Hybrid & Public Cloud MSP, Infrastructure & Network MSP, Workplace & Communications MSP, Security MSP, AIOps MSP | Managed Services Provider (MSP) |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Attraction World
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Attraction World Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Attraction World IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Attraction World digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Attraction World Technographics
Attraction World is a Professional Services organization based in United Kingdom,
with around 72 employees and annual revenues of $108.1 million.
Attraction World operates a diverse technology stack with applications such as
Microsoft 365, Hotjar and New Relic APM,
covering areas like Collaboration, Customer Experience and Application Performance Management.
Attraction World has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Contentsquare and New Relic.
Attraction World recently adopted applications including
Slack Connect in 2022, Cloudflare CDN in 2022 and Postmark in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Attraction World’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Attraction World’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Attraction World technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.