Ellon, AB41 9RF,
United Kingdom
Aubin Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Aubin and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Aubin employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aubin has purchased the following applications: Microsoft 365 for Collaboration in 2015, Craft CMS for Web Content Management in 2020, OpenCRM for CRM in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aubin is running and its propensity to invest more and deepen its relationship with Microsoft , Pixel & Tonic , OpenCRM or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aubin revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aubin intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pixel & Tonic | Legacy | Craft CMS | Web Content Management | Content Management | n/a | 2020 | 2020 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenCRM | Legacy | OpenCRM | CRM | CRM | n/a | 2019 | 2019 |
In 2019, Aubin implemented OpenCRM to provide core customer relationship management capabilities accessible from their website. The implementation of OpenCRM supports contact and account management, web form lead capture, opportunity and pipeline tracking, and activity logging for a 20 person Oil, Gas and Chemicals firm. OpenCRM is used as the primary CRM to consolidate customer records and to drive sales and service workflows across the organization.
Deployment is centered on a web integrated configuration with the OpenCRM application embedded into the company website for inbound lead capture and record creation, with a centralized contact database and role based access for sales and operations. Configuration focused on standard CRM modules including lead to opportunity workflows, task and activity automation, email templates, and basic reporting, aligning the CRM with day to day commercial and customer service functions. Governance work included standardizing data entry and opportunity stages to create consistent pipeline management and operational handoffs.
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CRM | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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