Audience 2
Platielstraat 9a,
Maastricht, 6211 GV,
Netherlands
Maastricht, 6211 GV,
Netherlands
31 4335 00604
Distribution
Audience 2 Technographics
Audience 2 Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Audience 2 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25 Audience 2 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Audience 2 has purchased the following applications: Adyen for Payment Processing in 2019, Sift Science Digital Trust Platform for ML and Data Science Platforms in 2021, LivePerson Conversational Cloud for Chatbots and Conversational AI in 2006 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Audience 2 is running and its propensity to invest more and deepen its relationship with Adyen , Block (ex Square, Inc) , Sift Science or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Audience 2 revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Audience 2 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Audience 2 Tech Stack and Enterprise Applications
Audience 2 ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adyen | Legacy | Adyen | Payment Processing | ERP | n/a | 2019 | 2019 |
In 2019 Audience 2 implemented Adyen as its Payment Processing platform for its Netherlands based distribution business. The small 25 employee organization deployed Adyen to centralize ecommerce and card acceptance, using the Adyen Payment Processing stack to provide a cloud hosted payment gateway, tokenization for stored payment credentials, and authorization and settlement workflows to support online order capture and merchant acquiring.
The implementation focused on operationalizing order to cash and finance workflows, with finance and sales teams using Adyen to standardize transaction capture, reconciliation, and compliance controls across the company. Configuration emphasized payment routing, hosted checkout and fraud screening configuration typical of Payment Processing deployments, and governance centered on centralized payment operations and finance owned reconciliation processes rather than distributed manual processing.
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Payment Processing | ERP |
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2019 | 2019 |
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Audience 2 AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sift Science | Legacy | Sift Science Digital Trust Platform | ML and Data Science Platforms | AI Development | n/a | 2021 | 2021 |
In 2021, Audience 2 implemented Sift Science Digital Trust Platform to provide real time risk scoring and behavioral analysis for its distribution operations in the Netherlands. The deployment targeted ML and Data Science Platforms capabilities including supervised model scoring, behavioral analytics, and policy decisioning workflows to support fraud detection and account protection. Given the company size of 25 employees, the architecture was proportioned for an API first, cloud hosted model serving pattern typical of small distributors using data science platforms.
Sift Science Digital Trust Platform was instrumented on customer facing touchpoints to capture behavioral signals and feed them into real time scoring and decision engines. Operational coverage centered on commerce and risk management functions, enabling centralized policy configuration, case management workflows for investigations, and automated decision responses at checkout and account creation. Governance was organized around role based access for analysts and policy owners, with model monitoring and a retraining cadence aligned to ML and Data Science Platforms best practices.
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Audience 2 AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2006 | 2006 |
In 2006, Audience 2 implemented LivePerson Conversational Cloud. The LivePerson Conversational Cloud deployment addressed Chatbots and Conversational AI use cases for Audience 2, a Netherlands-based distribution company with 25 employees and focused on automating customer-facing messaging workflows.
Configuration centered on cloud-hosted conversational modules typical for Chatbots and Conversational AI, including an AI-driven bot builder, multi-channel messaging orchestration, real-time agent handoff, and reporting and analytics. Teams configured intent models, scripted response flows, and routing rules to align conversations with distribution operations and customer service processes.
Operational scope covered customer service and online order support within the Netherlands, with governance established for conversation design, escalation workflows, data retention and compliance controls, and content versioning. Deployment planning emphasized operational handoffs to customer service staff and standardized conversation governance to maintain message consistency and supportability.
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Audience 2 Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Audience 2 eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Audience 2 CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2006 | 2006 |
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Customer Engagement | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2017 | 2017 |
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Audience 2 ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Audience 2 TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Audience 2 IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Audience 2 CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Audience 2
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Audience 2 Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Audience 2 IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Audience 2 digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Audience 2 Technographics
Audience 2 is a Distribution organization based in Netherlands,
with around 25 employees and annual revenues of $2.0 million.
Audience 2 operates a diverse technology stack with applications such as
Adyen, Sift Science Digital Trust Platform and LivePerson Conversational Cloud,
covering areas like Payment Processing, ML and Data Science Platforms and Chatbots and Conversational AI.
Audience 2 has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Adyen, Sift Science and LivePerson.
Audience 2 recently adopted applications including
Slack Connect in 2022, Sift Science Digital Trust Platform in 2021 and Coveo Qubit CommerceAI in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Audience 2’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Audience 2’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Audience 2 technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.