Audley Travel
New Mill, New Mill Ln,
Witney, OX29 9SX,
United Kingdom
Witney, OX29 9SX,
United Kingdom
44 19 9346-0996
Professional Services
Audley Travel Technographics
Audley Travel Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Audley Travel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 762 Audley Travel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Audley Travel has purchased the following applications: Sage Intacct for ERP Financial in 2016, Kaptio Travel for Travel Management in 2019, Microsoft Power BI for Analytics and BI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Audley Travel is running and its propensity to invest more and deepen its relationship with Sage , Microsoft , Kaptio or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Audley Travel revenues, which have grown to $182.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Audley Travel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Audley Travel Tech Stack and Enterprise Applications
Audley Travel ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage Intacct | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016 Audley Travel deployed Sage Intacct as its ERP Financial platform to support group finance and payroll planning, positioning Sage Intacct to centralize budgeting, forecasting and financial reporting for the organization. Audley Travel Sage Intacct ERP Financial was used to drive rolling reforecasting and annual budget setting across the finance function.
Sage Intacct was configured to deliver core financial workflows including general ledger controls, budgeting and planning, consolidated actual versus forecast and budget reporting, and automation of rolling reforecast processes. The implementation supported People and Payroll Planning modelling with explicit focus on staff capacity and costs including commission and bonus, and enabled ad hoc variance analysis and management reporting.
Operational data flows were consolidated from multiple systems identified during the engagement, including MS Dynamics AX, Journey Desk, Sage and Innact Financials, with payroll person and position extracts triangulated against ledger transactions to produce forward looking workforce cost scenarios. Governance centered on a centralized group finance process for reforecasting and annual budget cycles, and on data consolidation rules that combined payroll and ledger datasets for consistent planning and reporting across the Witney finance team.
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ERP Financial | ERP |
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2023 | 2023 |
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Audley Travel ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kaptio | Legacy | Kaptio Travel | Travel Management | ERP Services and Operations | n/a | 2019 | 2020 |
In 2019, Audley Travel implemented Kaptio Travel as a company-wide Travel Management solution. The deployment was scoped as an enterprise initiative for the UK-based professional services travel operator, with project governance coordinated by a dedicated project manager working across IT and the business.
Kaptio Travel was provisioned as a specialist travel application running on the Salesforce.com platform, and the implementation emphasized multi-channel CRM and case management capability through SFDC Service Cloud. Functional configuration focused on travel booking workflows, itinerary management and agent-facing case handling, aligning Kaptio Travel capabilities with front-office reservation and customer service processes.
Integration architecture centered on Salesforce.com as the platform layer, with Kaptio Travel interfacing directly with SFDC Service Cloud for case routing and multi-channel customer engagement. Operational coverage was company-wide, impacting IT, customer service and travel operations teams, with a cross-functional project manager active from Feb 2020 to Apr 2021 to manage configuration, testing and phased rollout activities.
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Audley Travel Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2018 | 2018 |
In 2018, Audley Travel implemented Microsoft Power BI as part of a program to centralize reporting for its booking operations. The implementation targeted Analytics and BI use cases and was aligned with a new Sales Force application that captures customer bookings and sales activity.
The technical stack combined SSIS solutions and SQL stored procedures to perform ETL into a dedicated data warehouse, with Microsoft Power BI and SSRS serving as front end reporting layers. The data platform design emphasized modular ETL pipelines and reusable dataset models to feed operational and executive reports.
Operational ownership centered on a BI development team responsible for building and maintaining the data platform, with a BI Developer contributing to ETL and report development from a home based role. Business functions consuming the outputs included sales, booking operations and analytics for commercial decision making.
Governance focused on centralized data models and standardized ETL processes to ensure consistent booking data in the warehouse, alongside report cataloging in SSRS and Microsoft Power BI for version control and reuse. Rollout activities emphasized iterative integration with the Sales Force source and collaboration between BI development and data engineering on pipeline and report authoring.
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Audley Travel Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Audley Travel Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2014 | 2014 |
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Audley Travel CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2015 | 2016 |
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Call Tracking and Recording | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2011 | 2011 |
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Customer Support | CRM |
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2019 | 2020 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Audley Travel PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2012 | 2012 |
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Audley Travel IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Audley Travel
| First Name | Last Name | Title | Function | Department | Phone | |
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Global Head of Client Engagement | Director | Customer Service | |
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Head of Client Experience | Director | Customer Service | |
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Senior Client Service Executive | Director | Customer Service | |
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Client Service Executive | CXO | Customer Service | |
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Client Services Manager | Manager | Customer Service | |
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Client Engagement Manager | Manager | Customer Service | |
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Head of Applications | Director | IT | |
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CTO | CXO | Finance | |
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Head of Technology Platforms | Director | IT | |
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CFO | CXO | Finance | |
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Apps Being Evaluated by Audley Travel Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Audley Travel IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Audley Travel digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Audley Travel Technographics
Audley Travel is a Professional Services organization based in United Kingdom,
with around 762 employees and annual revenues of $182.0 million.
Audley Travel operates a diverse technology stack with applications such as
Sage Intacct, Kaptio Travel and Microsoft Power BI,
covering areas like ERP Financial, Travel Management and Analytics and BI.
Audley Travel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, Kaptio and Microsoft.
Audley Travel recently adopted applications including
Microsoft Dynamics 365 for Finance and Operations in 2023, Salesforce Marketing Cloud in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Audley Travel’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Audley Travel’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Audley Travel technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.